Are you importing audience signals for your Performance Max campaigns? If you have sufficient data to import audience segments from your previous insights, you will help the algorithm find similar users across Google’s platforms. By relying on Audience Insights, Google won’t go too “broad” with targeting. Instead, it is more likely to target high intent potential customers. On top of that, it will also help speed up the campaign’s learning phase. Read our guide on Google Performance Max 👉 https://lnkd.in/dxkBRhWd #performancemax #googleads #ppc #adwords

Acquiring a customer comes at a cost, but retaining that same customer can make a huge return on your investment. Hence, it's crucial to understand the lifetime value (LTV) of your customers so you know if you're under/overpaying your customer acquisition efforts. Read the latest from our team and find out the best methods to calculate and optimize your Shopify store's LTV. 👇 #shopifymarketing #shopifyltv #customerretention #ltvcalculation

Our founder Jack got to share highs (and lows) of brand scaling after iOS updates at the Ad World Conference! And now you can check the entire presentation for free on the Top Growth Marketing YT channel! 👇 Learn about: ✅ Winning ads and ad account structures ✅ Profitably scaling using giveaways, UGC, influencers ✅ Tracking and post-iOS era ✅ Ad & profitability calculators And much more! Happy holidays and keep scaling!🎄

Our founder Jack was among marketing experts that shared their opinion on incoming marketing trends for MarketerHire. Read the entire article -> https://lnkd.in/d7wgMNgP

Is machine learning the future of online advertising?🤔 According to Google, it's more than that - the future is already here. Thanks to recently released Performance Max campaigns, we have a glimpse into such a future. And the results are more than favorable! These past months our team took a dive into PM campaigns. See what they found out in the article below. 👇 #googleads #googleadvertising #performancemax #searchads