Do you ever get pissed off by ads? We do. And sometimes, it’s exactly what these ads are designed to do: to annoy you. To make you angry. Furious. Using #emotionmarketing can be a great way to make a LOT of money.  And by reading our latest blog article, you’ll now discover how to SERIOUSLY grind your audience’s gears (and get them to buy from you immediately after). Link in comments! #digitalamarketing #marketing #contentmarketing

It’s every marketer’s dream to see their piece get into the news. There are no real rules to what makes a piece go #viral – from an image of an egg to Shia Lebouf’s “Just do it” video, anything has the potential to go viral, nowadays, without a warning. However, there are some patterns #content marketers like to follow to maximise their chances to go viral: ⭕ Use powerful copy – Engaging headlines can boost the effectiveness of a piece by up to 1500% ⭕ Reward people for sharing you – Who wouldn’t say no to a 5% discount in exchange for a simple share? ⭕ Use emotions that work well – It’s a great idea to pick a single emotion and stick with it throughout the whole piece. Interestingly enough, “empathy” and “anger” are tied together in terms of effectiveness ⭕ Consider current events – #Reactivemarketing can win you tons of traffic if you're quick and effective ⭕ Shock people – If your business works with delicate topics, there’s no point in sugarcoating things, sometimes. Rip the band-aid off in a classy way that gets people to take action. #viralmarketing #contentmarketing

Are you using interactive content as part of your strategy? 🙅🏻‍♂️ According to the research conducted by Content Marketing Institute, interactive content is 81% more engaging - and yet, many marketers seem to sleep on this amazing asset. Creating interactive content is easy! Here are some examples: - Quizzes - Sliders - Clickable options - Micro-games What do you think? Let us know in the comments. #interactivecontent #contentmarketing

I hope we’ll make you angry as you read this. Why? Because you are about to learn what “controversial marketing” means. Sometimes businesses can make a ton of money by simply making their audience angry. Or, they can fail miserably and apologise for their lame attempt at #shockadvertising. We’ve analysed some of the most #controversial marketing stunts we have seen in recent years, as well as some that tried (and failed). Link in comments! #digitalpr #pr #controversialmarketing

Do you remember that time United Airlines started beating up their own customers? 😮 In our latest blog article, we discuss the most disastrous PR pieces of all time, and how to avoid one yourself – or recover from one. P.S. Do keep in mind that we can't guarantee a good #PR campaign if you beat up your customers or employees. Link in comments! #digitalpr #prcampaign #topflight