At TopSpot, we look at incoming data and our Client's business goals to drive our strategy recommendations. In our latest case study, we walk you through how our Team worked with a new client to identify the best channels to invest their budget for optimal lead generation. In this case, it meant shifting the crane supplier’s budget towards Bing’s ad platform and resulted in average monthly leads growing by 145.18%! #ppc #Bing #industrialmarketing #b2bmarketing #bsmartmethod #casestudy #datadrivenstrategies

Introducing our latest Team Member Spotlight, TopSpot’s very own Content Manager, Nicole Wolfe! In addition to being the driving force behind TopSpot’s content, Nicole is a perpetual learner who loves her family, friends, pets and finding new creative outlets for herself. She is known by all as someone that truly cares about her Teammates, and shows it every day through her work. And did we mention that yesterday was her birthday? She is a truly valued member of our Team, and we are grateful for her contributions. Meet Nicole! https://bit.ly/3pK4qfM #TeamMemberSpotlight #Culture #Hiring #ContentWriting #ContentMarketing #HoustonJobs

In their 2021 video marketing study, WYZOWL reported that 84% of survey respondents had been convinced to buy a product or service after watching a brand’s video. Watch our recent webinar and learn about video best practices for YouTube, the search engines, your website and your sales funnel! #webinar #video #bestpractices #searchlandscape #b2bmarketing #videomarketing #videoforindustrial

The site search functionality on a website is a crucial element to include for optimum user experience as well as providing important information for you. Think of it as your website’s very own focus group, where your prospective customers are telling you exactly what they need from your website content. In our latest blog post, we outline the best practices to consider when setting your site search up for success. https://bit.ly/3wAN6wv

This week, Google announced the roll-out of a core algorithm update while also confirming another update is coming in July. These two updates are in addition to the page experience update that is coming later this month.  In our latest blog post, TopSpot's Director of SEO, Jordan Peddicord and Director of Marketing, Beth Shockley, joined forces to lay out what these summer algorithm updates mean for you and the best way to prepare your website for what’s to come. https://bit.ly/3iiW2T8 #SEO #Google #AlgorithmUpdate #June2021CoreUpdate