Total Spectrum Advertisi
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SOCIAL MEDIA MARKETING
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Nov 29, 2018
How Strong Collaboration Delivers Awards – and Results
We Didn’t Set Out to Win an Award When our client approached us to completely redesign their website, our first question was, “What Are Your Primary Objectives?” On the surface, the design was clearly dated; it had some questionable navigation and not a lot of educational content. The blog page hadn’t been updated in a […] The post How Strong Collaboration Delivers Awards – and Results appeared first on Total Spectrum Advertising.
Read moreNov 13, 2018
How to Produce a Superior Trade Show Video
A common misconception is that any video – whether it is a short corporate promo, an installation piece or a product knowledge clip shot on a smart phone – is perfect fodder for trade show viewing. In reality, a properly produced trade show video is really its own animal and needs to be approached as […] The post How to Produce a Superior Trade Show Video appeared first on Total Spectrum Advertising.
Read moreNov 5, 2018
De-mystified: What to Expect When Making a Professionally Produced Corporate Video
Short videos for websites, tradeshows, eBlast campaigns, social media and other delivery platforms are becoming larger portions of the marketing pie – exponentially, in some industries. So this article isn’t about the need for video – or how to do it yourself on your smartphone or GoPro. Instead, we are going to cover the professional […] The post De-mystified: What to Expect When Making a Professionally Produced Corporate Video appeared first on Total Spectrum Advertising.
Read moreOct 23, 2018
Grab a 6 Pack Of Cool YouTube Tricks
It’s probably safe to say that we ALL use YouTube – both professionally and personally – at home and in business. Next to Google (who owns it), YouTube boasts the second largest search engine in the world. Since it’s an important “go to” source for information, we have compiled some useful hacks and tips that […] The post Grab a 6 Pack Of Cool YouTube Tricks appeared first on Total Spectrum Advertising.
Read moreOct 19, 2018
Haunted Happenings in Southern California
Southern California boasts plenty of frights, scares, and haunts to choose from. Check out these famous attractions in the area if you dare: The 17th Floor Haunted Experience: The madness at Perpetuum Penitentiary continues. Learn More> The Fleshyard: Walk through an old, run-down cabin maze in Horrorworld –where only the most depraved souls reside. Learn […] The post Haunted Happenings in Southern California appeared first on Total Spectrum Advertising.
Read moreOct 17, 2018
5 B2B Hot Trends
Whether you’re a small or large business, a start-up or a major corporation, we understand B2B marketing strategies constantly evolve. To withstand the ever-changing market, we’ve compiled a list to ensure you always stay on trend with the latest and greatest B2B marketing. #1 Your social audience is out there. Engage it. Sometimes […] The post 5 B2B Hot Trends appeared first on Total Spectrum Advertising.
Read moreJun 29, 2017
How to produce an effective video …without footage
How can a video be produced without footage?” You may be thinking “Its animation!” Nope. Animation is a really expensive option, even in 2D. And 3D animation can quickly decimate the heartiest of budgets. The post How to produce an effective video …without footage appeared first on Total Spectrum Advertising.
Read moreJun 15, 2017
What’s Trending in Marketing Photography for 2017
So you’ve got an ad, flier, or social media post deadline coming up, and you’re looking for that killer image to call out to your audience. But what does that look like? It’s a question that many marketers like you have asked. And from “the chosen," trends emerge to help us stay current. The post What’s Trending in Marketing Photography for 2017 appeared first on Total Spectrum Advertising.
Read moreMar 22, 2017
How do you explain marketing automation?
Love it or hate it, there’s no denying that marketing has its advantages. Implemented properly, a solid marketing automation campaign can be executed with precision, speak directly to your audience at just the right time in the buying decision process, and yield incredible results. The post How do you explain marketing automation? appeared first on Total Spectrum Advertising.
Read moreDec 22, 2015
Web Analytics Basics (Or, Google and Everyone Else)
While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience. The post Web Analytics Basics (Or, Google and Everyone Else) appeared first on Total Spectrum Advertising.
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