A demand-side-platform, or DSP, is a third-party software platform that allows advertisers to bid on or buy ad inventory (mobile, search, video ads, and sometimes more) from multiple sources at the same time. DSPs allow advertisers to buy directly from publishers across multiple ad exchanges via multiple ad exchanges — including Google’s GDN network, which is listed as AdX with relevant DSPs.

How do you know if GDN may be the right choice for you? You mainly work within a Google Ads environment for display ads and don’t plan on branching out. You aren’t trying to target a very specific or niche audience that may interact with online properties that aren’t part of the GDN network. You want to advertise with display ads on YouTube. Your display ad budget is less than $5,000 a month

In the world of marketing, we are constantly surrounded by different terminologies and acronyms like SEM and SEO. The real questions are how are these different and how do they work together? In our latest blog, we tackle both of these questions and provide insight on how to effectively use both of these tactics for a business. You can check it out here! https://hubs.ly/Q01vh-vd0

Growing your following on social media can be done in five easy steps! (1) Establish your brand and aesthetic (2) Create and share content (3) Repost content that is valuable to your brand (4) Use hashtags wisely (5)Interact with your followers. By utilizing these five easy steps, your following will be sure to grow before your eyes!

Did you know that the average B2B buyer's journey takes 192 days? Building marketing and paid digital strategy with journey-based advertising can account for the full sales cycle. Through journey-based advertising, you are using a paid advertising strategy that reaches your target audience on a more meaningful level. By guiding your prospects through this lengthy process, you can help your clients reach a decision sooner. Read more about the buyer's journey here - https://hubs.ly/Q01rXQt90