Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Tribe China is an integrated Public Relations and communications agency based in Shanghai, China. We're a team of skilled media relations experts, content specialists, and social media natives who are on a mission to help global brands reach their awareness goals and achieve business success in China. Part of the services we offer includes public relations, social media communications, content marketing, localization, positioning strategy, and corporate communications. 

These are the communications trends we recommend B2B and tech brands account for in their marketing &#38; communications strategy for 2023.

Tribe China

3 Marketing &#38; Communications Trends to Watch in 2023

A new year is around the corner. These are the communication programs you’ll need to focus on to break through the challenges lying ahead.

2023: Plan Your China Communications Under A Changing Economy

These are five key considerations you’ll need to plan your marketing communications as a newcomer to enter the Chinese market in 2023.

5 Things To Consider When Planning Your Marketing Communications in China

Translating a press release to Chinese reduces its effectiveness and can leave brands in hot water. Here’s what you want to do instead.

5 Reasons Why You Should Not Translate Your Global Press Release

Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.

Building Your Content Marketing Strategy in China

PR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.

Why PR Is Essential for Startups Entering the China Market

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

Should B2B Brands Quit Weibo?

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

China Media Digest: What Stories Get Attention by Chinese Reporters?

These are some of the most common myths about earned media in China, the truth behind them, and how they impact your communication strategy.

3 Myths of Earned Media in China

An overview of Zhihu and how it fits into b2b and tech marketing in China for brand awareness and thought leadership.

A Simple Guide to Using Zhihu for B2B Marketing in China

Blog

Tribe China Blog

It’s no secret that the pandemic has affected in-person events all over the world. And China is no exception 🇨🇳

Now, if you’re used to in-person events, a virtual press conference may seem odd, or you may doubt its effectiveness. But there are many benefits to virtual press conferences:

☑️ The costs are lower than for in-person conferences.
☑️ Virtual events require less preparation.
☑️ There are no physical limitations like the number of attendees.
☑️ Communications are faster and more efficient.

Considering all the benefits of virtual press conferences, we compiled the seven must-have tips you’ll need for hosting a successful media event in China. Find the link in the comments below!

#PRTips #PublicRelations #MediaRelations

Seven Senders, a smart logistics company are on WeChat Official Account! We've been partnering with them to create a variety of educational and thought-leadership content to engage with their Chinese audiences on WeChat. 

Check out their latest article on WeChat! 👇🏻

#logisticscompany #socialmedia #contenmarketing #chinamarketing

Start your China marketing with your right foot 👉

The Chinese market is vast and filled with complexities that brands often ignore in favor of speed. But a quick GTM isn’t necessarily successful — trust us — and simply translating your marketing efforts into Chinese is not enough.

Instead, you need to devote the time to understand the different rules of communications and the platforms in China before diving in. A localized brand message is the first step to capturing the attention of your target audience.

These are the four exercises you can use to craft a localized messaging strategy for the China market.

We enjoyed having Jerry in our tribe!

Jerry was an intern at Tribe China between April and July of this year. He worked closely with our team learning all about PR and social media.

We can't wait to see what the future has in store for Jerry as he moves on to pursue his graduate degree in London.

#PRInternship #PRAgency #DigitalMarketing

Seven Senders, a leading German B2B logistics unicorn, is expanding to China! 

We’re thrilled to join their team to support Seven Senders’ PR and social media programs as well as roll out their China messaging. Check out the latest press coverage about the business launch in China.

#logistics #logisticssolutions #ChinaBusiness

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Tribe China

Tribe China Blog

3 Marketing &#38; Communications Trends to Watch in 2023

2023: Plan Your China Communications Under A Changing Economy

5 Things To Consider When Planning Your Marketing Communications in China

5 Reasons Why You Should Not Translate Your Global Press Release

Building Your Content Marketing Strategy in China

Why PR Is Essential for Startups Entering the China Market

Should B2B Brands Quit Weibo?

China Media Digest: What Stories Get Attention by Chinese Reporters?

3 Myths of Earned Media in China

A Simple Guide to Using Zhihu for B2B Marketing in China

3 Marketing & Communications Trends to Watch in 2023