Trinity Marketing
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Nov 5, 2021
Turn Digital Marketing Into Growth
I get questions every day about helping businesses turn digital marketing into growth. The problem is people are asking the wrong questions. If you want to succeed with paid media, it comes down to a few simple things that are very hard to pull off. 1. You need to think like an investor and get out of this marketing mindset. Investors look at the long term and know that not everything is going to work today. That means tracking and measuring everything and making decisions based on the data. Billion-dollar businesses exist because they can utilize data to make intelligent decisions. 2. You need to understand that digital marketing is like playing in the Olympics of business. You are going head to head with the best marketers on the planet. Because the operating environment is so dynamic, your marketing needs to adjust in real time to keep you on the right track. 3. Be committed and ready to fight. When you move into a market don’t expect the competition to just lay down and give you their customers. You will need to be ready to fight for every single sale. And regardless of what you hear, it’s always 10x more expensive to acquire a buyer than you expect or budget. When you invest in doing whatever it takes and have the mindset, you will see success. What has been your biggest challenge in scaling your business? Reply and let me know. Thanks, Charles Kirkland UNCODE.initRow(document.getElementById("row-unique-0"));
Read moreSep 14, 2021
How To Create PPC Ads That Convert
How To Create PPC Ads That Convert UNCODE.initRow(document.getElementById("row-unique-1"));
Read moreSep 14, 2021
Clutch Recognizes Trinity Marketing Agency as one of the Top Conversion Optimization Agency in South Carolina
The Trinity Marketing Agency is very happy and grateful to announce that we have been recently named as one of the top conversion optimization agencies in South Carolina. Our team is excited to share this amazing experience with you, our clients. Clutch, an active company resource for anything about the B2B industry, has recently released their list of leading companies in South Carolina. We are very fortunate to have secured a spot in this prestigious list and today, we want to share this momentous event with you. This award helps in cementing our team’s legacy in the market as one of the best when it comes to conversion optimization services. We are grateful for Clutch and their team for making the award happen. To our clients and customers who continually supported us throughout these years, thank you so much! You have been instrumental in making this milestone possible for our Trinity Marketing Agency team. Here is our Founder, Charles Kirkland for a brief message of appreciation: “Winning in today’s business environment is not based solely on marketing. Instead, it is about innovations that leave your competition in the dust.” Are you interested in learning more about leads, clients, and even profit? Check out our podcasts for more updates and information about the B2B industry. If podcasts aren’t for you, then go visit our insights page for more content and articles about the latest news and trends in the market. The Trinity Marketing Agency team is here to help and answer any questions that you may have! Give us a call and let’s start talking about your business. We can’t wait to hear from you! UNCODE.initRow(document.getElementById("row-unique-2"));
Read moreMay 28, 2021
When Ads Don’t Work
The traffic is not working One of the biggest problems advertisers face is what to do when paid ads don’t work. That’s something that happens in every campaign and your ability to diagnose and fix it is critical to your success. Before we dive into today’s email, I need to be totally honest with you. Paid ads will only amplify your content. If your landing and sales pages don’t convert, no amount of traffic will fix it. That is a conversion problem, and most product owners don’t know their own conversion with organic traffic. Throwing the highest quality paid traffic at a low converting page will not fix the problem. With Facebook and Google’s AI and machine learning being so advanced, when you get a click you can count on it being a decent click. Here I will share with you my method for diagnosing and fixing problems based on knowing who your best buyers are. If you don’t have a proven track record of being able to convert cold traffic into buyers, that’s an entirely different problem. No one is clicking your ads. The problem is the ad and the angle of the ad is bad. The lead-in in the first few sentences does not have any intrigue or gives away that you are selling something before you build up the desire. You don’t sell the value of clicking through to the landing page. The headline is weak. These are easy to fix and everything can be adjusted with better ads. You get clicks to your landing page, but they don’t convert. This happens when your ads are not congruent with your landing page. Maybe you updated the ads but didn’t update the landing page. -Is the page loading fast on desktop and mobile? -Is the Call To Action above the fold? -Is your copy weak and does it not sell what the value is for the user to continue? – Is your form working? This can be easily diagnosed using a tool like HotJar that will allow you to record the screen and find out what’s happening. They opt-in but don’t take action. This means your offer is weak. -You don’t hit the hot buttons of your prospects. -You don’t build up the value enough to make them take action. -Is your buy button on the next step working on mobile and desktop? -This is easy to fix with some copywriting and value proposition work. But here is the problem. Every business owner thinks their offer will convert and all they need is traffic. Traffic only amplifies what’s already there; it’s not a magic bullet that can fix everything that is broken. The next time your offers are not converting, refer to my little diagnostic checklist and work through each step until you identify and correct the problem. I hope you have a great weekend. Talk soon, Charles Kirkland UNCODE.initRow(document.getElementById("row-unique-3"));
Read moreMay 18, 2021
Are Facebook Ads Still Working?
With all the recent updates with IOS 14 and Google getting ready to do the same thing, the big question is do Facebook ads still work? You might like this answer, but it depends. In the past with a decent ad and enough pixel data, Facebook could turn out some crazy ROI. But that’s gone. Now Facebook is relying on the creative to do most of the work. That means descriptions, images, headlines, etc. need to pull their weight. That is where the breakdown is happening. The ads I see running in my newsfeed don’t have copy strong enough to even get me to click. I’m a hyper-clicker, so you know it’s a problem. And that’s not all. Facebook’s growth is declining. The number of app downloads on the Apple and Google play store have been steadily falling for over 12 months. Clubhouse, TikTok, and a slew of other apps are eating away the audience. ABC, CBS, and NBC were once the only TV channels, but now there are hundreds of channels segmented by niche. We are now seeing the same type of fragmentation happening to digital media. So yes, Facebook ads still work, but you need to be more creative. Plus, now is the time to start testing out other marketing channels. AT&T announced Monday that it will merge its WarnerMedia with Discovery Inc creating the #1 player in ad-supported premium video in the US. This is causing Facebook to freak out because this new competitor is aiming to take away market share. While we don’t know the impact of this merger over the long run, we do know that Facebook is struggling to find ad space. Three years ago they bet everything on Facebook video. They wanted to go head to head with YouTube, and so far it is not working. Now throw in the AT&T and Discovery merger, and things have gone from OK to bad very quickly. Talk soon, Charles UNCODE.initRow(document.getElementById("row-unique-4"));
Read moreMay 5, 2021
LinkedIn, Facebook, Google, Bing and Adroll
That has the to be the longest subject line I have ever sent. But what does name dropping ad networks have to do with a hill of beans? Simple, all of these will provide you with crazy, server-melting traffic if you know how to do one thing. Can you write ads that convert someone who is “just looking” into a clicker? That is the problem. You need to think of the person on the other side of the screen reading your ad. What can you do to reach through the screen and hit them with a lightning bolt of inspiration that makes them want to click your ad? How can you shock the most zombie-like searchers into hot prospects who are ready to buy? Here is a million dollar tip. Perform a search on Google and Bing for your main keyword. Next print the screen from the searches. Write your ads in Google doc or Word and print them out. Make sure you size your fonts to match the printed font size. Cut your ad out and place it in the #1 spot and then ask this question: If I was half asleep and scanned the search results, would the ads stand out like the A-Team van at a Prius convention? Or is it just another “me too” trying to scream louder? Keep writing and printing out ads until it stands out and makes the other ads blend in. That is the one secret to making all these ad networks work like gangbusters. It’s not the targeting, bid strategy, day parting or anything else. Because if you don’t have ads that demand your prospects attention, nothing else is going to work. Now stop what you are working on and take action on what I just shared. You will be surprised how much your click through rate skyrockets. Thanks, Charles Kirkland UNCODE.initRow(document.getElementById("row-unique-5"));
Read moreApr 29, 2021
Lists of Marketing Tools for Small Business
Mailchimp Marketing smarts for big ideas. Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way. SendPulse Email and Messenger Marketing Platform. Built for sending emails, SMS, and creating chatbots for Facebook and Telegram. Google Analytics Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Proof Boost your website conversions by 15% in under 15 minutes. We believe customer-obsessed marketing is the best kind of marketing. Proof makes it easy. Make your website delightfully human. HubSpot There’s a better way to grow. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.” Canva Design, collaborate, share. You can design, print and work in Canva, by yourself or as a team. BuzzSumo Find the content that performs best Collaborate with the influencers who matter. Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. SEMRush Get measurable results from online marketing. Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform. All in One SEO All in One SEO for WordPress is the original WordPress SEO plugin started in 2007. Over 2 million smart website owners use AIOSEO to properly setup WordPress SEO, so their websites can rank higher in search engines. Penji Achieve your marketing goals in record time. Unlimited print, digital, ads, and UX/UI designs at a flat monthly rate. No complicated hiring or contracts. Hootsuite Social is your superpower. Easily manage all your social media and get results with Hootsuite. Tailor Brands Logo Maker Tailor Brands Logo Maker. Professional Logo Design Made Simple. EngageBay Market better. Sell faster. Support smarter. Align Marketing, Sales, and Support teams around single view of your customers. Narrato Leading content platform with thousands of quality-vetted, expert freelance writers. Social Champ Manage multiple social accounts, create posts with images or videos, organize incoming messages, improve ROI, track analytics, generate reports, simplify and automate the content creation process with Social Champ. CrazyEgg Make your website better. Instantly. Hotjar Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. SumoMe Get 12+ Free Tools to Grow Your Website with Sumo. Google Keyword Planner Choose the right keywords. The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. KISSmetrics Accelerate growth by seeing what’s happening on your website and apps. UnBounce Create custom landing pages with Unbounce—no coding required. Get the highest-converting campaigns possible with Unbounce Conversion Intelligence, and our latest AI feature, Smart Traffic. Convert Convert Experiences has helped brands improve KPIs for a decade now. We’ve eliminated the issues that skew data, reduce test velocity, and frustrate mature optimization teams. Buffer Simpler social media tools for authentic engagement. Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust. Pablo Increase your social media engagement. With Pablo, you can create beautiful images easily to make your posts pop Piktochart Improve your internal and external communication with Piktochart. Quickly turn any text- or data-heavy content into a visual story that your audience will love. Stickermule Custom stickers that kick ass. HARO HARO connects journalists seeking expertise to include in their content with sources who have that expertise. Survey Monkey https://www.surveymonkey.com/ A global leader in survey software. 20 million questions answered daily. Evernote Evernote helps you capture ideas and find them fast. Trello Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello. Moosend The All-in-One Marketing Platform Your Business Deserves. From beginner to pro, destined to grow. Pepipost Lightning Fast Email Delivery. Reliably delivering 10 billion emails per month for over 50,000 customers SendX Affordable & Intuitive Email Marketing Software Survey Anyplace Survey Anyplace helps you create surveys, quizzes, and assessments that return personalized advice in the final screen, through email, or in a branded PDF report. Screaming Frog The industry leading website crawler for Windows, macOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits. Slack Slack makes it downright pleasant to work together. Followerwonk “What can followerwonk do for you? ” Optimizely Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential. Sniply Add a call-to-action to every shortened link you share. Join more than 100,000 marketers already using Sniply’s link shortener and drive conversions through content curation. UNCODE.initRow(document.getElementById("row-unique-6"));
Read moreApr 26, 2021
Your Product a ‘Vitamin’ or ‘Painkiller
Book a time with CharlesUNCODE.initRow(document.getElementById("row-unique-7"));
Read moreApr 21, 2021
Top 25 Email Autoresponders
GetResponse Powerful, simplified tool to send emails, create pages, and automate your marketing. BenchMark Powerful tools streamlined for growth Klaviyo Klaviyo is the best software platform for marketing any business that sells online. We drive billions of dollars of revenue for brands large and small, all over the world. Mailchimp Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way. iContact Simple tools for your big ideas. We help thousands of small businesses like you communicate easily and effectively. HubSpot Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.” Constant Contact Email marketing and more, made easy. See all the great things we can do for your business. Drip Ecommerce expertise, built-in. Run and automate proven email and SMS marketing playbooks. Grow your revenue. Aweber Start creating remarkable experiences today. Ontraport Build, automate and scale your vision with Ontraport. Active Campaign ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Moosend The All-in-One Marketing Platform Your Business Deserves. From beginner to pro, destined to grow. Mad Mimi Simple and beautiful email marketing. Mailjet Build Together. Send Smarter. Drive your results with meaningful emails. Maropost Maximize revenue with our cloud-based marketing automation platform designed for multi-channel customer engagement. ConvertKit ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software. SendGrid Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Campaign Monitor Connecting with your audience has never been easier with Campaign Monitor’s straightforward email marketing and automation tools. Autopilot Marketing automation softwaremade visual. Cakemail A reseller-friendly and developer-friendly multilingual email marketing app & API. Vertical Response Easy email marketing to communicate with your customers. Cloud Magic The email app with space-age features for modern-day business communication. Omnisend Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for ecommerce email marketing, SMS and automation. Reachmail Easy Email Marketing Services. Target Hero Target Hero has been acquired by ActiveTrail, the feature packed email marketing platform favored by tens of thousands of users around globe. We would love to have you join our group of satisfied customers, and to help ease the transition we are offering TargetHero subscribers a 25% discount off of ActiveTrail regular membership fees. Campaigner Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. UNCODE.initRow(document.getElementById("row-unique-8"));
Read moreApr 14, 2021
Entrepreneurial Dreams
What I’m going to say today will be hard for some people to hear, but I think the truth needs to be said. Unfortunately, we live in a world that glamorizes entrepreneurs to the same level as celebrities and sports stars. Most people want to start a business and spend the majority of their time planning to succeed. But here’s the problem when you spend all your time: ● Writing the perfect business plan ● Looking for the perfect logo ● Building the perfect website ● Reading books on how billionaires work ● Installing the latest chat bot ● Planning how to spend your millions ● Consistently visiting your competitor’s site All those are exciting and fun things to do, but unfortunately they don’t get to the heart of the problem. If that’s how you’re spending your time, I can guarantee you’ll become another failed business statistic. Until a sale is made, you don’t have a business. And unfortunately way too many entrepreneurs spend their time in the hobby-and-dreaming phase and never get to the point of making a sale. If you’re going to invest time and energy and risk building a business, focus on these things: ● What it takes to make a sale ● How much does it cost to make that sale ● What is the lifetime value of that customer ● What’s the marketing channel that’s going to work best ● What are the type of offers your competition is using ● What type of marketing messages are resonating with your target market ● What would it take for them to believe you Those are the things that really need to be focused on. The truth is everything is going to take more time, money, and energy than you expect. The competition is not going to roll over and play dead. They are going to fight you tooth and nail. You’re going to be facing new challenges that you’ve never encountered before. You have to grow as an individual in ways you could not imagine. The cold hard truth is that the businesses that succeed know their unit economics of acquiring and keeping a customer down to the penny. If you can’t pay more for a customer than your competition, it won’t take long before they put you out of business. While I can’t build your business for you, I can share some of my hard earned lessons with you on what it takes to succeed. Click here to download the free report. https://get.trinitymarketingagency.com/optinf906k20m Thanks, Charles UNCODE.initRow(document.getElementById("row-unique-9"));
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