Link Research
Prospecting And Outreach
Reporting
AI-Powered Tools
1. Majestic
Excellent for identifying the types of domains you should generate links from.
3. Pitchbox
Combines email outreach with SEO metrics.
8. Agency Analytics
Connects a variety of performance metrics.
10. Link Whisperer
Good for internal linking efforts.
2. Ahrefs
Provides useful reports to analyze trends.
4. BuzzSumo
Use to identify authors and sharers/backlinkers.
9. Cyfe
Customizable but automatic reporting.
11. Postaga
Find opportunities and initiate outreach.
5. Hunter.IO
A browser extension that helps you find contact information.
12. CTRify
WordPress plugin that generates content.
6. BrightLocal
Submit and manage citations.
7. HARO
Link-building strategies, along with SEO tools, have certainly changed over the years.Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern tools have moved to manual research and outreach platforms.
Tools that many of my link-building colleagues and I use today look more like ones used for public relations (PR) rather than link-building. However, there are still tools specific to link building that aren’t going anywhere.
These can be divided into four categories:
- Link research.
- Prospecting and outreach.
- Reporting.
- AI-powered tools.
Emerging technologies powered by AI can make the link-building process easier.
#Link #MajesticExcellent #OutreachReportingAIPowered
January 19, 2023
It’s estimated that the average social media user spends roughly two and a half hours per day on social media.So thanks to tactics like newsjacking, becoming top of mind for users has never been easier for brands.
In many instances, brands have used newsjacking to put themselves in the middle of the conversation and demonstrate their media prowess.
However, attaching your brand to a viral story and being tone-deaf on certain issues can land you straight in the middle of a tweetstorm of criticism.
So how should brands approach viral news stories, and is it worth it to newsjack?
Creating a successful newsjacking strategy can yield significant benefits for any brand. But it all comes down to execution.
What Is Newsjacking?
Newsjacking is a common media strategy wherein a brand markets itself using a viral news story.
For example, influencers on social media frequently use newsjacking to offer their own unique takes and build their audience.
However, this strategy is frequently adopted by major brands to help them trend and expand their brand reach. In rare cases, the brand can become the center of the news story for better or for worse.
Nevertheless, newsjacking is primarily about attaching your brand to an existing story, not making yourself the story.
The benefit of newsjacking is that it requires very little effort and just a bit of creativity to get your brand trending in no time.
#average #estimated #Its #Social #that
January 19, 2023
Conversion funnels are essential for any business looking to maximize sales and drive customer engagement.By analyzing each step of the funnel, companies can identify opportunities to optimize their efforts and convert more leads into lifelong customers.
Customers take a unique journey through your company conversion funnel as they make their buying decision. Therefore, you must capture their attention, form trusting connections, and motivate them to move forward.
Mastering the customer journey is essential to success in any business – especially online – and conversion funnels are an important tool.
What Is A Conversion Funnel
As a marketer or salesperson, you are helping people along their journey to becoming customers.
Conversion funnels, sometimes known as sales funnels, provide a practical framework for this process by allowing potential buyers to progress through different steps until they take the desired action: making a transaction or purchase.
A good conversion funnel gives insight into where your visitors and target audience come from, their actions while on your site, and what happens when they convert.
You can use this information to optimize your marketing efforts and increase conversions. To learn more about target audiences and how to find them, you can read this article.
Marketers can use conversion funnels to track the path that leads consumers from initial interest to final purchase.
#Business #Conversion #essential #funnels #looking
January 18, 2023
It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox.You can use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks.
Use it to create and update meta tags, track and analyze competitors’ SEO strategies and performance, build automated reports, and take care of many of the data tasks you’ll encounter every day.
Combine your Excel knowledge with Python, Tableau, R, and other tools, and there is nothing you can’t do.
If you’ve never worked with data before, you’ll find Excel has a bit of a learning curve, but you can use it right from the start. And it’s flexible enough to scale and grow as your site grows.
Why Excel For SEO Tasks?
While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools.
It’s affordable and comes with a range of tools you already use.
There are a ton of resources and courses to help you learn.
Easily handles large amounts of data.
Sorting and de-duplicating – a feature often missing when you need it.
Create and manage databases with simple formulas.
Data ports easily to other tools and is available for other tasks.
Pivot tables and smart charts.
1. Combine Multiple Data Sources
You will often find yourself having to merge data from multiple sources.
#fancy #Like #look #Paid #tools
January 19, 2023
Software-as-a-service (SaaS) is a highly unique but profitable business model when combined with a successful marketing strategy.Since the cost of hosting cloud networking and applications tends to be reduced with additional customers, SaaS companies need to grow their subscriber base quickly to thrive in a competitive market.
Over the years, I’ve found that many SaaS companies tend to focus more on paid acquisition for steady traffic flow and conversions. While this strategy certainly has short-term profitability, once you turn the faucet off, the traffic doesn’t come back.
For this reason, I recommend that most SaaS companies invest more into SEO as an all-encompassing strategy for growth.
Furthermore, the SEO strategies I list below will only improve your existing marketing efforts, whether you market your company using PPC, email, or social media.
With this in mind, I’d like to discuss some of the unique challenges SaaS companies face in the digital space and ways SEO can be used to overcome these challenges.
Then, I’ll provide nine actionable tips to help you improve your online presence and grow your business.
5 Unique Digital Challenges For SaaS Companies
1. Economies Of Scale
As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their cloud applications.
To achieve a lower cost of total ownership (TCO),
#highly #profitable #SaaS #Softwareasaservice #unique
January 18, 2023
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