Magic Eden noticed their competitors were ranking higher organically than their website. To combat this, they opted to use Google Ads to show ads above organic listings. While the main goal was positioning of ads within the SERPs, revenue, e-wallets connected, and offers made for an NFT were important KPIs as well. Twibi worked with Magic Eden to ensure they reached their marketing goals. Using Google Search Ads, the account build-out was broken out into campaigns pertaining to their competitors, NFT marketplaces, popular NFT collections, and brand terms. It was apparent right away that the campaign buildout for Magic Eden was the right move with a 6800% ROAS generated in the first week. We then slowly built on performance, improving the ROAS by 300% for consecutive weeks in late July. After a few months of the ROAS building, it reached a return high of 8800%. In addition, secondary KPIs of connected wallets and NFT offers were being generated at high levels.

During the pandemic, e-commerce was booming, but not as much after the pandemic. Cocalero’s goal was to restore revenue back to pandemic levels at a 300%+ ROAS generated from top-of-funnel traffic. Twibi was up for the challenge of generating a high ROAS in a short amount of time for Cocalero. Launching ads in both Google Ads and Facebook Ads was the first of many tests. After a month of running ads, it became clear that Facebook Ads was a more effective channel for driving purchases when compared to Google Ads. The reallocation of the budget to Facebook Ads was spread over a full-funnel marketing strategy. As ongoing testing of various Facebook Ads audiences commenced, eventually sufficient conversion-based learnings had built up within a specific audience. Additional ads were created and added to the winning audience. The audience’s budget was then scaled up, leading to a 400%+ ROAS from top-of-funnel, non-remarketing traffic.

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The Events Calendar worked with another digital marketing agency for a year. The performance was sub-par with a 50% ROAS in Google Ads and inaccurate conversion tracking within Facebook Ads. The Events Calendar was looking to generate greater revenue without increasing its advertising budget. The first step to get The Events Calendar on track was to do a complete reimplementation of conversion tracking. It was imperative that we could trust the data within our dashboards. After conversion tracking was resolved we got to building comprehensive, full-funnel strategies for Google Ads and Facebook Ads. Results quickly improved, with incremental gains every month. Google Ads grew from a 50% ROAS to eventually a 130% ROAS in October of 2021. And Facebook went from having inaccuracies of data to a solid 200%+ ROAS. The Events Calendar is not only breaking even from digital marketing efforts but is now making a profit on each initial purchase.

Skyline G was a business heavily built on word-of-mouth marketing to fuel its lead generation engine. Noticing their dependence on a single marketing outlet, they wanted to introduce a new form of marketing to their business. This led them to the world of paid ads. Twibi got to work defining the psyche of Skyline G’s target audience of HR leaders looking for leadership coaching services to develop the talent of their executive team. In order to get the messaging just right, Twibi created highly specialized landing pages and ads. Performance was then closely monitored at the keyword level to drive as many leads as possible. Twibi launched Google Ads with the understanding it would take time for a new ad account to learn what is considered a high-value lead. After collecting enough data, we were able to switch campaign optimizations to build on the momentum of leads. Over the course of a year, $42,000 was spent with a $120,000 return from Google Ads leads.