Dec 14, 2022
Sustainable Marketing Starts With Building Trust and Loyalty
This article originally appeared in Jonathan Hanson’ Adweek column. Brand equity is a term that sounds like it’s rooted in the world of finance. In some ways it is, because it’s all about creating brand value on the perceived quality it has, regardless of the actual quality of the product or service. The perceived value […] The post Sustainable Marketing Starts With Building Trust and Loyalty appeared first on Unconquered.
Read moreSep 10, 2022
Five Ways Brands Can Maximize Content Creation
When it comes to promoting your brand, creating high-quality content that resonates with your audiences is of the utmost importance. While consistently creating these quality deliverables for your social media channels, website, marketing and advertising can be expensive, there are ways to maximize the amount you create during the production process. You’ll want to implement […] The post Five Ways Brands Can Maximize Content Creation appeared first on Unconquered.
Read moreAug 23, 2022
What to look for in an agency partner.
This piece was penned by co-founder, Jonathan Hanson, for our quarterly newsletter. I was recently engaged after vowing to never get married. As I happily eat every word I’ve said disavowing the practice, I’ve been reflecting back on both romantic and professional relationships. I’ve gotten a lot wrong, like saying “never”, or allowing ego to […] The post What to look for in an agency partner. appeared first on Unconquered.
Read moreAug 19, 2022
How to align creative and production to stay in budget.
As you know, creating content is a necessary albeit expensive part of your marketing and advertising strategy. Picking the right production team to bring your vision to life is vital to not only getting the final product that you want, but doing so in a timely and fiscally responsible manner. There are steps […] The post How to align creative and production to stay in budget. appeared first on Unconquered.
Read moreJun 30, 2022
Brand Identity: Discovering Who You Are Is The Point
This piece originally appeared in an article for Forbes Agency Council by Unconquered’s CCO, Jonathan Hanson. Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. While your product is vital to your brand, it still needs to live cohesively within the rest of […] The post Brand Identity: Discovering Who You Are Is The Point appeared first on Unconquered.
Read moreJun 27, 2022
What Is Brand Equity and How Do You Build It?
Your brand is so much more than just a product or logo. It’s an ecosystem made up of many parts that need to work cohesively for your company to thrive. It is this entire ecosystem that influences how your customers and the general public think and feel about your brand. These thoughts and feelings translate […] The post What Is Brand Equity and How Do You Build It? appeared first on Unconquered.
Read moreJun 24, 2022
How Interviewing Brand Leadership Can Create A Path For Creative Momentum
Keeping your company’s purpose forefront keeps your creative work at its most effective so incorporating leadership’s input into your creative process is especially important. Through our client work, we have built in the act of interviewing brand leadership before creating brand campaigns to keep the work aligned with the brand’s overarching strategy and unique POV. […] The post How Interviewing Brand Leadership Can Create A Path For Creative Momentum appeared first on Unconquered.
Read moreJun 21, 2022
Creating Community Outside of Social Media For Brands
If the past few years have taught us anything, it’s the importance of feeling connected. Our idea of community has shifted from only encompassing our neighbors down the street to a global scale. While social distancing may have kept us apart physically, virtual communities kept us together. Many brands stepped up and built their own […] The post Creating Community Outside of Social Media For Brands appeared first on Unconquered.
Read moreJun 14, 2022
Eliza Becton and Sean Grundy Created Bevi To Change The Behavior Around Bottled Water
Jonathan speaks with Eliza Becton and Sean Grundy, co-founders of Bevi. The beverage industry is one of the least sustainable industries with about ½ of the top 10 plastic polluters worldwide. They saw an opportunity to change the industry from the inside out by creating a sustainable beverage company using smart beverage dispensers in corporate […] The post Eliza Becton and Sean Grundy Created Bevi To Change The Behavior Around Bottled Water appeared first on Unconquered.
Read moreJun 13, 2022
Why Your Brand is More Than A Product
When consumers think of their favorite brands, many are likely to zero in on the product or services they receive, but the truth is that there are many components that go into making up a brand’s identity. In fact, the entire customer journey is enveloped in branding, but when it’s cohesive and doing what it’s […] The post Why Your Brand is More Than A Product appeared first on Unconquered.
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