According to Sports Media Pro, The Ultimate Fighting Championship (UFC) has signed a new licensing partnership with ecommerce giant Amazon.

According to Insider Sport, Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA SPORTS FIFA 23.

According to Sport Business, the BBC has agreed a five-year extension to its long-running rights deal for the London Marathon.

According to Sport Industry Group, Arsenal FC has announced a new partnership with Prime, the new hydration drink founded by lifelong Gunners supporter, KSI and fellow YouTube star, Logan Paul.

According to Insider Sport, the clubs of the Premier League have reportedly scheduled a meeting to determine the top-flight’s future relationship with betting companies.