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"How Instructors Are Adapting to a Rise in Student Disengagement"

The latest from our #HigherEducationNewsBrief.



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<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/seo-the-ultimate-guide-for-higher-education" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_UltimateGuidetoSEO_1600x695.png" alt="Ultimate Guide to SE for Higher Education" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>SEO is important, but often misunderstood, aspect of marketing. Everyone within the higher education space has probably heard the term before, but they may not know how to actually improve the SEO of their site. To that end, we’ve created the ultimate guide to SEO for higher education.</p>

UN Blog

SEO: The Ultimate Guide for Higher Education

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/is-college-for-everyone-yes" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_IsCollegeforEveryone_1500x1000.png" alt="Is college for everyone? Yes" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>With all the headlines we’ve been seeing lately about the financial burden of college, and questions around admission practices, you may be inclined to think that people no longer view college as being worth it. But I’ve got an alternate headline for you: “Is College for Everyone? A Majority Say YES.” That’s the finding in a new, nationwide survey by <a href="https://www.bestcolleges.com/research/is-college-for-everyone/">BestColleges.com</a>.<br><br>The survey asked the question of people from age 16 to 65, who are currently pursuing college or planning to pursue college, and they found that the majority (56%) believe that college is for everyone, &nbsp;regardless of their race, class, gender, or sexual orientation. Only 22% of people surveyed disagreed with that statement. Those are some impressive numbers!<br><br>Now, that’s not to say that students view there being no barriers to college admissions. A survey by that same organization found that ⅓ of people are concerned that fees for applications and entrance exam fees will impact their ability to be accepted to college. But these new numbers are really incredible because they show that no matter how you slice the data, a majority of people in each demographic still view college as being for everyone.<br><br>A majority of white students say college is for everyone; a majority of black, indigenous, and people of color students say college is for everyone; and a majority of LGBTQ+ students say college is for everyone. Yes, GenZ is slightly more skeptical of college than older generations, but even a majority of Gen Z respondents said that college is for everyone, regardless of what a person wants to accomplish in life. This is good news! More people attending college is good for society, no matter how you look at it. So don’t listen to the doomsayers out there, the data is clear, and the majority agree: college is for everyone!</p>

Is College for Everyone? Over Half of Students Say Yes

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/how-enhanced-learning-spaces-can-improve-enrollment" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_EnhancedLearningSpaces_1500x1000-2.png" alt="improve enrollment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>I recently had the chance to speak with&nbsp; <a href="https://www.richardholeton.com/about/">Richard Holton</a> about active learning and what to consider when approaching learning design for higher education. Richard is a writer and education consultant, as well as an Assistant Vice Provost for Learning Environments Emeritus at Stanford University. Previous to that he had a 30-year career as an educator and academic technology leader.&nbsp;</p> 
<p>&nbsp;</p> 
<p>What follows is a summary and a lightly edited transcript of our conversation.</p> 
<h2>&nbsp;</h2> 
<h2>Watch the Conversation</h2> 
<p>&nbsp;</p> 
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<p>&nbsp;</p> 
<h2>Listen to the Conversation</h2> 
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<h3>&nbsp;</h3> 
<h3><br>Summary of the conversation</h3> 
<p>Richard Holeton wrote a critically recognized hypertext novel 20 years ago. He is now engaged in planning and designing learning spaces. Holeton shares, 'My writing career, especially writing with new media, and my career in academia has been fortunately mutually reinforcing'.</p> 
<p>&nbsp;</p> 
<p>The first computer classrooms, which some people will remember, were basically designed by technologists. The technology-enhanced classroom that we were lucky enough to design at Stanford with that grant from Apple was one of the first that was designed by teachers.</p> 
<p>&nbsp;</p> 
<p>Holeton explains, 'I had a mentor at the preschool where I mainly taught who was all about learning spaces. She taught us, other teachers, to constantly redesign the room, divided into discreet spaces. Each space had to be defined, and in those days, we wrote each on an index card. I'm really fascinated by the idea that learning space in the physical environment took a while to be considered. Initially, learning spaces were designed by technologists, and only up until a certain point was the educators involved.’</p> 
<p>&nbsp;</p> 
<p>So you have these learning spaces that actually can contribute to mutually enforcing the ability of a teacher to, transmit knowledge or, encourage learning. The LSRS is a rating system which means it has a series of credits. It's a tool for measuring the design of these classrooms to the degree to which they can facilitate multiple modalities of learning and teaching.</p> 
<p>&nbsp;</p> 
<p>The LSRS has two seven sections in two basic parts and two main parts. Part A is focused on the global or macro level. Part B has four sections and it's about the stuff that goes into the spaces.</p> 
<p>&nbsp;</p> 
<p>Holeton states 'Research that our stuff is based on, but there's research about designing online interactions and online spaces. Interaction design and so on is a whole field with its own set of research and expertise. We intersect with that. And importantly because all experiences are hybrid or blended, so you always have one foot in the physical.'</p> 
<p>&nbsp;</p> 
<p>The LSRS is a self-rating system so far. It's not intended to be an all-inclusive framework applied to hybrid, online, and physical spaces. The tool is very useful in comparing your worst spaces with your better spaces.</p> 
<p>&nbsp;</p> 
<p>The ratings for that section are going to be mostly the same for every classroom. They ask questions about your support and operations operation. Are you preparing faculty to teach in your spaces? What's the training like? Do you have an online module?</p> 
<p>One of the drivers for creating this was to simply call attention to the state of the learning spaces. You can compare yourself, you can do the play to get things done at Stanford, and you usually want to compare to the peer institutions.</p> 
<p>&nbsp;</p> 
<p>The quality of any learning experience is mostly determined by the students and the instructors more so than by the physical environment. Research does show that aspects of the built environment can impact learning. 'You can't learn very well if you're hungry, thirsty, too hot too cold, and so on'.</p> 
<p>&nbsp;</p> 
<p>We're getting, constantly, messages from the environment that impact our cognition. A lot of these messages are non-conscious, the air pressure the temperature, and so on. But they affect our behavior and they affect our cognition.</p> 
<p>&nbsp;</p> 
<p>LSRS is all about what activities are enabled, right? Because we can't control what happens in the space that's controlled by the teaching. But we can enable things to happen by the design of the room. We wanna enable activities that research has shown are effective for learning.</p> 
<p>&nbsp;</p> 
<p>The LSRS is a tool for those who want to enable learning and improve these spaces or design these ideal spaces from scratch. Holeton shares, ‘When we started in the early 2010s, we could see that a substantial community had evolved already around learning space design in higher ed. We wanted a tool that we could use to call attention to spaces that needed attention to try to get resources,' he says. 'And then I guess at the same time, putting a stake in the ground and saying here's a way to tried to measure things'.</p> 
<p>&nbsp;</p> 
<p>LSRS is a shared language and a shared taxonomy for learning spaces. There is no direct competition between LSRS and WELL building standards. FlexSpace.org is a searchable database of learning spaces where anyone can upload photos and information.</p> 
<p>&nbsp;</p> 
<p>LSRS is a set of tools that can be used to assess and improve learning environments. The tool is available for free download from the LSRS website. There are thousands of downloads of the tool.</p> 
<p>&nbsp;</p> 
<p>Holeton continues, 'Learning spaces in general have improved over the last decade or two. It's an ongoing project to convert a vast legacy-built environment of classrooms that were built to support the pedagogy of a hundred years ago. If money were no object, everyone would rebuild and retool all their classrooms.'</p> 
<p>&nbsp;</p> 
<p>Design thinking is applied to space in order to enhance the activity, in this case, the activity is teaching, learning, or the transfer of knowledge. So there's another emphasis right now with the DEI, or I think in higher education circles it's EDI, but equity, diversity, and inclusion.</p> 
<p>&nbsp;</p> 
<p>Inclusion begins before you're designing the actual space. The main way that you create an inclusive learning environment is through teaching practice, through pedagogy. You can have a room that scores a thousand percent on the LSRS and there's no guarantee that inclusive teaching's gonna take place there.</p> 
<p>&nbsp;</p> 
<p>The LSRS is designed to welcome learners with different physical abilities. Physical inclusion is about making sure everyone can have the same chance to have the same experience in this space, including access to all the affordances of the room. Cognitive inclusion is really about applying UDL, which is a Universal Design for Learning and applying that to the physical design of the space.</p> 
<p>The LSRS team has wrestled with this for years, actually. How do you quantify cultural inclusion? How can the physical environment help create a sense of belonging and make spaces welcoming and inviting to different people? And the way that we thought about it is in the sense of social identities.</p> 
<p>&nbsp;</p> 
<p>A trend in modernist architecture has been to generally remove cultural markers and make spaces neutral or culture free. We should note that many of our campus spaces were designed historically in a context of exclusion, of excluding certain groups. Changing the language in the description of a STEM course to make it more gender-neutral or making it more of a visual representation of women can increase the enrollment of women.</p> 
<p>&nbsp;</p> 
<p>The aim, as Holeton describes is that 'We hope that LSRS principles of the LSRS apply not just to classrooms but beyond. We know that most learning takes place outside the classroom, not inside the classroom. So in that sense, the general campus environment is even more important.'</p> 
<p><br><br></p>  
<h3>&nbsp;</h3> 
<h3>Full Transcript</h3> 
<p><br><span style="font-weight: bold;">Ian Evenstar: </span>Tell us about yourself and how you went from writing a critically recognized hypertext novel 20 years ago, and now, where you find yourself engaged in planning and designing learning spaces. That's quite a trajectory. Tell us about that.&nbsp;</p>

How Enhanced Learning Spaces Can Improve Enrollment

Higher Education Branding, Marketing, and Design Predictions for 2023

iHeart Media on media buying for Higher Ed

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/unincorporated-x-iheart-digital-media" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_iHeart_1600x695.jpg" alt="UNINCORPORATED x iHeart Digital Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Big News: UNINCORPORATED has partnered with iHeart Media -</p> 
<p>In today's higher education market, it has become increasingly difficult to cut through the noise and reach the ideal prospective student. More schools are competing for a smaller pool of prospects, which can make marketing and advertising efforts more expensive while garnering less-than-ideal results. With so many organizations operating a "set it and forget it" strategy, it's no wonder they don't see results.<br><br>That’s why UNINCORPORATED is excited to announce that we have partnered with iHeart Media to elevate our media buying capabilities, specifically for university and college programs. Through this partnership, we are able to reach audiences all across the nation with premium audio, video, and display content. You can also <a href="https://blog.unincorporated.com/media-buying-for-higher-ed-iheart-media">read or watch our discussion with iHeart</a> about this partnership.</p>

Media Buying for Higher Ed with UNINCORPORATED and iHeart Media

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/international-student-recruitment" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_InternationalStudentRecruitment_1500x1000-1.png" alt="International Student Recruitment: Methods &amp; Strategies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>I recently had the chance to talk with Karla Reigosa, who is an Assistant Director of Undergraduate Admissions at <a href="https://www.flsouthern.edu/">Florida Southern College</a>. We took a look at methods and strategies to build relationships and improve your international student recruitment efforts. Below you'll find an edited transcript of our conversation.</p>

International Student Recruitment: Methods & Strategies

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/growing-enrollment-admissions-northeastern" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_GrowingEnrollment_1024x683.png" alt="Growing Enrollment at Your University" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p style="font-weight: bold;">&nbsp;</p> 
<p style="font-weight: normal;">I recently spoke with Anushka Sapra, who is the Assistant Director of Admissions at the Office of Undergraduate Admissions at <a href="https://www.northeastern.edu/">Northeastern University</a>. Anushka is a higher education professional who works in admissions at one of the leading universities in the US. <span style="background-color: transparent;">What follows is a lightly edited transcript of our conversation.</span></p> 
<p style="font-weight: bold;">&nbsp;</p>

Growing Enrollment at Your University - A Conversation w/ Anushka Sapra

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.unincorporated.com/web-accessibility-keeping-your-university-website-open-to-all" title="" class="hs-featured-image-link"> <img src="https://blog.unincorporated.com/hubfs/UN_WebAccessibility_1024x683.png" alt="Web accessibility to promote inclusivity at colleges &amp; universities" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>For the 61 million U.S. adults living with a disability, going online can be a frustrating experience. It is filled with videos that cannot be heard, pictures that cannot be seen, and forms that cannot be completed. But it does not have to be this way. Today, there are tools and resources to empower people of all abilities to navigate the internet as well as contribute to it.</p>

Web accessibility to promote inclusivity at colleges & universities

Blog

UNINCORPORATED Blog

"How Instructors Are Adapting to a Rise in Student Disengagement"

The latest from our #HigherEducationNewsBrief.

https://t.co/ligWxLHGjl

"Teen with cerebral palsy set @Harvard as his goal.

He just got in early acceptance.

Matthew Myslenski's ecstatic reaction to his acceptance was captured in a viral video."

https://t.co/YII2TBaHGn

"@AuburnU Banned @tiktok_us, and #CollegeStudents Can't Stop Talking About It - 

The school's prohibition brings a geopolitical fight front and center for #TikTok’s biggest fans:

young Americans."

https://t.co/L2R109fQlF #universities  #colleges

"Nearly 2 in 5 recent graduates said their colleges didn’t prepare them mentally to transition to a workplace"

The latest from our #HigherEducationNewsBrief.

 https://t.co/sO3n02Ludp

"Alarmed by #AI #Chatbots, #Universities Start Revamping How They Teach - 

With the rise of the popular new chatbot #ChatGPT, colleges are restructuring some courses and taking preventive measures."

https://t.co/wKx1CswHMX #ArtificialIntelligence

Twitter

UNINCORPORATED on Twitter

With all the headlines we’ve been seeing lately about the financial burden of college, and questions around admission practices, you may be inclined to think that people no longer view college as being worth it. But I’ve got an alternate headline for you: “Is College for Everyone? A Majority Say YES.” That’s the finding in a new, nationwide survey by http://www.BestColleges.com.

In this episode, Ian spoke with Richard Holeton about active learning and what you should think about when approaching learning design for higher education. Richard is a writer and education consultant, as well as an Assistant Vice Provost for Learning Environments Emeritus at Stanford University. Previous to that he had a 30-year career as an educator and academic technology leader.

Want more higher ed perspectives? Subscribe to our weekly Higher Education News Brief for the latest insights: https://pages.unincorporated.com/higher-education-news-brief-sign-up .

Or if you'd like to be a guest on the show, please visit http://www.UNINCORPORATED.com

Ian sits down with Rebecca, Robert, and Torr to hear what they think will happen in higher ed in 2023. Have your own predictions? Let us know in the comments.

00:00 - Introductions
00:41 - Human-Centered Design
03:51 - Accessibility
05:33 - Metaverse
08:00 - "Blanding"
10:57 - Localized Marketing
15:00 - Diversity
16:23 - Twitter
18:40 - Wrap Up

The predictions in blog form: https://blog.unincorporated.com/higher-education-branding-marketing-and-design-predictions-2023

Subscribe to the Higher Education News Brief
https://pages.unincorporated.com/higher-education-news-brief-sign-up

Check out our work!
https://www.unincorporated.com/

UNINCORPORATED recently announced a partnership with iHeart Media. We sat down to speak in more detail with Ryan Lieberman, a senior Vice President of Sales at iHeart Media, about what the collaboration will also us to do for higher education clients.

Want more higher ed perspectives? Subscribe to our weekly Higher Education News Brief for the latest insights: https://pages.unincorporated.com/higher-education-news-brief-sign-up

Or if you'd like to be a guest on the show, please visit http://www.UNINCORPORATED.com

Big News: UNINCORPORATED has partnered with iHeart Media -

In today's #highereducation market, it has become increasingly difficult to cut through the noise and reach the ideal prospective student. More schools are competing for a smaller pool of prospects, which can make marketing and advertising efforts more expensive while garnering less-than-ideal results. With so many organizations operating a "set it and forget it" strategy, it's no wonder they don't see results.

That’s why UNINCORPORATED is excited to announce that we have partnered with iHeart Media to elevate our media buying capabilities, specifically for #university and #college programs. Through this partnership, we are able to reach audiences all across the nation with premium audio, video, and display content.

#shorts

YouTube

UNINCORPORATED on YouTube

.@richholeton on how adding visual, verbal, and symbolic elements in a course description can increase enrollment.

@IanEvenstar spoke with Richard about active learning and what you should think about when approaching learning design for #highereducation.

Richard is a writer and education consultant, as well as an Assistant Vice Provost for Learning Environments, Emeritus at @stanford University.

Click the link in our bio to watch, listen to, or read their conversation.

A Higher Education Agency

In this episode of Higher Ed Happy Hour, @IanEvenstar spoke with @richholeton about active learning and what you should think about when approaching learning design for #highereducation. 

Richard is a writer and education consultant, as well as an Assistant Vice Provost for Learning Environments, Emeritus at @stanford University. Previous to that he had a 30-year career as an educator and academic #technology leader.

Click the link in our bio to watch, listen to, or read their conversation.

If you're like us, you're probably a bit tired of reading roundups of 2022, so instead, we put together our predictions for what we think will happen in #highereducation in 2023!

Click the link in our bio to read or watch our 2023 #highered predictions for #branding, #marketing, and #design.

Big News: UNINCORPORATED has partnered with @iheartmediaofficial. Click the link in our bio to learn more.

Big News: UNINCORPORATED has partnered with @iheartmediaofficial -

In today's #highereducation market, it has become increasingly difficult to cut through the noise and reach the ideal prospective student. More schools are competing for a smaller pool of prospects, which can make marketing and advertising efforts more expensive while garnering less-than-ideal results. With so many organizations operating a "set it and forget it" strategy, it's no wonder they don't see results.

That’s why UNINCORPORATED is excited to announce that we have partnered with iHeart Media to elevate our media buying capabilities, specifically for #university and #college programs. Through this partnership, we are able to reach audiences all across the nation with premium audio, video, and display content.

Click the link in our bio to learn more about this partnership.

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UNINCORPORATED on Instagram

North Carolina A&T State University, the largest HBCU in the United States, raised nearly six times their average annual fundraising amount.

The latest from our #HigherEducationNewsBrief via Axios.

https://lnkd.in/dU6B83a

In January 2021, the federal government issued the second round of the Higher Education Emergency Relief Fund (HEERF). Schools are required to spend the money by January 2022. 

Here are four unique ways #CollegesAndUniversities can invest the money before the end of the year. 

Read the article  👉 https://lnkd.in/gXhxkH8

Thank you to Marisa Demers who co-authored this article!

#OnlineLearning #Advancement #Enrollment #Recruitment #CollegeAdmissions #Admissions #HigherEd #HigherEducation

"Uncertainty surrounds the decision to issue statewide mandates for children under the FDA’s current emergency use authorization, and other unsettled issues could lead to litigation."

The latest from our #HigherEducationNewsBrief via Bloomberg Law.

https://lnkd.in/gy8u3Wu

Tuition lawsuits, Biden plan's big challenge, and competitive job market. Read the latest #HigherEducationNewsBrief for this week's news and updates!

Subscribe 👉 https://lnkd.in/gKWMBB6

Skim today's brief 👉https://lnkd.in/drkHrMK

#HigherEd #HigherEducation #HigherEducationLeadership #Commencement #StudentSupport #Tuition

Judges have dismissed the majority of tuition refund cases, but some have made it to trial, and two colleges have settled.

The latest from our #HigherEducationNewsBrief via Inside Higher Ed.

https://lnkd.in/gQX4ui5

LinkedIn

UNINCORPORATED on LinkedIn

Need help branding or marketing your next big higher education initiative?  Schedule a meeting with CEO & Founder, Ian Evenstar, and see how UNINCORPORATED's team of higher education experts can help your school realize its vision.

The UNINCORPORATED team is working remotely to meet social distancing guidelines.

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UNINCORPORATED on Google Business

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.