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SOCIAL MEDIA MARKETING
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Dec 6, 2021
The New Realities of Graduate Student Recruitment
One look across LinkedIn presents a good snapshot of how quickly communications have been commodified. Innovation and distinction may be happening in the delivery of courses or in the classroom […] The post The New Realities of Graduate Student Recruitment appeared first on Up&Up Agency.
Read moreSep 30, 2021
6 Principles to Help you Design the Perfect Higher Ed Landing Page
Behind every successful advertising campaign is a landing page that is designed with one thing in mind: a conversion. And like most things marketing related, there’s an art and a […] The post 6 Principles to Help you Design the Perfect Higher Ed Landing Page appeared first on Up&Up Agency.
Read moreAug 9, 2021
What Harley Davidson and Patagonia Know About Higher Ed
“If higher ed marketers lose the ability for prospective students to physically experience our points of distinction, then we need to work out how to breathe life into them, digitally.” […] The post What Harley Davidson and Patagonia Know About Higher Ed appeared first on Up&Up Agency.
Read moreJul 28, 2021
The 8 Step Messaging Framework for More Effective Enrollment Marketing
At Up&Up, we’re pretty obsessed with brand strategy. Whether it’s logo design, pillars and platforms or debating the merits of including your direct competitor in your advertising (cue: Burger King), […] The post The 8 Step Messaging Framework for More Effective Enrollment Marketing appeared first on Up&Up Agency.
Read moreJul 13, 2021
Emotion in Advertising: Head for the Heart, Not the Head. Well, most of the time.
“Emotion is a primary source of human motivation and exerts substantial influence on attention memory and behaviour” – Byron Sharp, ‘How Brands Grow’ The role of emotion is often discussed […] The post Emotion in Advertising: Head for the Heart, Not the Head. Well, most of the time. appeared first on Up&Up Agency.
Read moreJun 10, 2021
Loading the Slingshot: How to Position Your Institution as a Challenger Brand
Using Challenger Thinking for Higher Education Branding Avis needed something new. They found themselves hemorrhaging millions of dollars and losing market share. For as long as anyone could remember, Avis […] The post Loading the Slingshot: How to Position Your Institution as a Challenger Brand appeared first on Up&Up Agency.
Read moreMay 21, 2021
What Does the Decline of Third-Party Cookies Mean for Higher Ed?
With the decline of third-party cookies, will higher education digital marketing strategies look a little more traditional? Television. Dead. Radio. Dead. Print. Dead (but whispers of a comeback exist). Facebook. […] The post What Does the Decline of Third-Party Cookies Mean for Higher Ed? appeared first on Up&Up Agency.
Read moreMay 5, 2021
10 Benefits of a Custom WordPress Theme for Higher Ed
WordPress has become the go-to Content Management System (CMS) for many brands and marketers. With over 65 percent market share with the CMS category, and publishing over 40 percent of […] The post 10 Benefits of a Custom WordPress Theme for Higher Ed appeared first on Up&Up Agency.
Read moreApr 21, 2021
3 Strategies to Maximize Your Enrollment Marketing
No matter if you are at the program, college or institution level, enrollment marketers are often pressed for time and resources. This can either create a constant state of reaction […] The post 3 Strategies to Maximize Your Enrollment Marketing appeared first on Up&Up Agency.
Read moreApr 19, 2021
Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention
‘It’s not just i0S 14 that signals strange times are ahead for higher education marketers. As platforms like Snapchat and TikTok continue to grow and advertisers brace for a cookie-free […] The post Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention appeared first on Up&Up Agency.
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