Usman Group
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SOCIAL MEDIA MARKETING
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Jun 3, 2022
What Is A Good Lead Conversion Rate for B2B?
Overview Perhaps you’ve been tasked to go find what is a good lead conversion rate for B2B or at the very least, how to determine a good lead to sale conversion rate. In some circles, these can also be classified as a lead to MQL conversion rate. These are tough questions to answer, but hopefully […] The post What Is A Good Lead Conversion Rate for B2B? appeared first on Usman Group.
Read moreJun 1, 2022
On-Demand Staffing Platforms
For many professionals, online hiring platforms are re-shaping the nature of work and significantly transforming how employers source and hire skilled workers. In the growing gig economy, more and more organizations — from retail and hospitality to technology firms and creative agencies — are outsourcing their functional tasks and assembling virtual and temporary staff and […] The post On-Demand Staffing Platforms appeared first on Usman Group.
Read moreAug 11, 2021
Creating Real B2B Buyer Personas
Overview For any great marketing strategy to catch fire, one must first put their target user personas (aka customers or buyers) front and center. Getting to an accurate understanding of what the customer looks like and needs is a lot harder than it looks. This article will help you to frame what questions to ask […] The post Creating Real B2B Buyer Personas appeared first on Usman Group.
Read moreMar 10, 2021
How To Create A Website Project Plan
Overview Getting to the heart of what a new website will be (and do) is key to a successful project. The first step on how to plan a website project is to commit to proper planning. The first principle to keep in mind as you make your way through the website planning process is to […] The post How To Create A Website Project Plan appeared first on Usman Group.
Read moreJan 15, 2021
Planning for Digital – Post-Pandemic
Introduction The COVID-19 crisis has put into stark contrast just how fragile and interdependent our world really is. Companies and organizations have embraced the latest slew of digital tools as a necessity, all in an act for normalcy, continuity and survival. Nearly overnight, this brutish attempt at survivalism has pushed our professional workforce to perform […] The post Planning for Digital – Post-Pandemic appeared first on Usman Group.
Read moreMar 5, 2020
Dissecting Digital Strategy
Introduction I’m sure you’ve heard enough hype around digital strategy. That it’s supposed to transform your world, your business and all that jazz. Understandably, it has become an overused term, and therefore can mean a variety of things, based on a variety of contexts. My aim for this essay is to bring you a well […] The post Dissecting Digital Strategy appeared first on Usman Group.
Read moreFeb 3, 2020
What Makes a Great Website Design?
Companies (still) need guidance and ways to properly represent / position themselves – and the web is the current channel that allows for an expansive and self-guided experience. The traditional company website has been recognized as an inexpensive vehicle to consistently express themselves (who they are, what they do, and what problems they solve). The […] The post What Makes a Great Website Design? appeared first on Usman Group.
Read moreJul 30, 2019
Digital Convergence
I recently uncovered an essay I wrote about the converging forces that were shaping the Internet, nearly 20 years ago. Keep in mind, this was written well before the proliferation of webblogs (AKA blogs). I’ve posted this for posterity purposes. My key takeaway from this piece is that despite the many shifts in access, technology […] The post Digital Convergence appeared first on Usman Group.
Read moreMar 9, 2019
Why Work With Me?
Customer Development Grow or die. That’s what we’re conditioned to believe as we evolve our businesses and organizations. Naturally, the inclination is to seek new avenues or improve existing models to support this business axiom. What should it be? Which markets should we focus on first (or at all)? Are we sure this will bring […] The post Why Work With Me? appeared first on Usman Group.
Read moreMar 8, 2019
Overcoming Biased Decision Making
The Setup I would ask you to consider how many decisions you make every day personally and professionally, but that might be a bit overwhelming. However, asking you to consider the bias behind how you make decisions may prove to be more productive. It’s nearly unavoidable. We humans carry bias, known and unknown, that impacts […] The post Overcoming Biased Decision Making appeared first on Usman Group.
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