Jan 24, 2022
Facebook is one of those things that seems like it’ll outlast everything else on the internet. Despite some bumps in the road and some not-so-minor controversies over the years, Facebook is still holding strong with roughly 2.89 billion monthly active users. In addition to seeing what their high school classmates are up to, people are... Read more » The post Integrating Facebook & WooCommerce: The Quick Start Guide appeared first on Verde Media.
Read moreJan 3, 2022
Chances are, if you’re building a WooCommerce site, you’ll need it to process customer payments. But how do you choose? There are just so many options! There are plenty of payment processors that you can add to your site, with two of the biggest—and easiest to integrate—being PayPal and Stripe. Here’s what you should know... Read more » The post PayPal vs Stripe for WooCommerce: Which One is Better? appeared first on Verde Media.
Read moreDec 20, 2021
They say the days of brick and mortar shopping are gone, but I disagree. Sure, the average consumer’s shopping habits have certainly changed since the introduction of online shopping, and yes, there are shells of once-bustling shopping malls scattered across the US. The landscape has just changed. There’s so much coverage of booming online retailers... Read more » The post WooCommerce & Point of Sale (POS) Integrations: What You Need To Know appeared first on Verde Media.
Read moreDec 2, 2021
For those looking to build an eCommerce website, many platforms and options exist to get you up and running quickly. The market is crawling with fantastic options for every budget, that check off just about any box you’re looking for. However, with so many choices to make, it might not take long for decision fatigue... Read more » The post Is WooCommerce Better Than Shopify? An eCommerce Platform Comparison appeared first on Verde Media.
Read moreNov 5, 2021
WooCommerce is a great plugin for anyone running an ecommerce store through WordPress, but it probably doesn’t have everything you need built right in. Luckily, there are countless plugins and extensions you can add to your shop. We’re not going to make you comb through them all, though! Here are our top five favorites: MonsterInsights... Read more » The post The Top 5 Must Have WooCommerce Plugins appeared first on Verde Media.
Read moreOct 19, 2021
Earlier this year, Google rolled out lead form extensions, and digital marketers around the world rejoiced. They’d been in beta since late 2019, slowly rolling out to select users. Digital marketers are well aware of how difficult it can be to get people to navigate over to a lead generation page, and lead form extensions... Read more » The post Google Ads Lead Form Extensions: What Are They & Are They Effective? appeared first on Verde Media.
Read moreOct 14, 2021
When it comes to running ads, it seems like there are endless possibilities. Billboard? Commercials? Mailers? You think about your customers (or your buyer personas), their habits, and where they are in order to reach them. An e-commerce business is a little different than the accident attorneys you see on billboards along the highway, though.... Read more » The post Google Ads For eCommerce: What You Need To Know appeared first on Verde Media.
Read moreSep 24, 2021
If there’s one thing AdWords is good at (well, other than driving traffic to your website), it’s refusing to let us get complacent. Back in March, Google Ads announced that responsive search ads were to become the default. Sure, nobody likes change, but at least we still had our trusty expanded text ads to fall... Read more » The post Expanded Text Ads Are Going Away: What This Means For Your AdWords Account appeared first on Verde Media.
Read moreJul 21, 2021
In the ever-changing world of keywords, we’ve arrived at another shift. This July, broad match modifier bids farewell. It’s been a good run! Now, all of your modified broad match search terms will migrate over to phrase match. The immediate ramifications don’t seem to be all that big. But it may be that you want... Read more » The post Farewell, Broad Match Modifier appeared first on Verde Media.
Read moreJul 9, 2021
Ecommerce can feel like a game in which the cards are stacked against the little guys while the big guys play with house money. It’s certainly pay-to-play, and each piece of your campaign carries its own cost, from AdWords to Instagram. But Google Merchant Center is that rare place where smaller brands can compete with... Read more » The post Win The Upper Hand with Google Merchant Center appeared first on Verde Media.
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