Wishing everyone a happy and safe 4th of July holiday.

Conventional wisdom has been that digital transformation is a three-to-five-year process. It's an initiative with a defined beginning and end, designed to meet specific goals in a specific amount of time. And at the end of that initiative, transformation is complete. High fives and fist bumps, a little champagne maybe, and then back to business.   Sounds reasonable enough, except for the fact that it isn't true. https://lnkd.in/eMUc3fB

Studies have shown that a website’s design is the number one factor in deciding the credibility of a business. But to even get a chance of making that first impression, you need the right level of speed and functionality to keep people from abandoning your site. Google found that mobile sites lose 53% of visitors if pages take longer than 3 seconds to load while the BBC lost 10% of users for every additional second it took their website to load. How can you create a user experience that strikes the perfect balance? There are a few 2021 website design and functionality trends that can help. https://lnkd.in/e9tQdXz

This whitepaper covers the 9 key aspects of fostering strong relationships with your customers through utilizing personalization. In it we will cover:  Getting to know your audience through audience segments and mapping the customer journey Establishing your goals to guide your path to personalization Planning, implementing and testing your personalization framework Leveraging features like geolocation, localization, and using third-party data sources Institutionalizing personalization and bringing it beyond just your website https://lnkd.in/dtqwS9G #personalization #customerexperience

You could get $500 when you help us benchmark the state of digital marketing in 2021