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Jan 18, 2023
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […] The post CWE Webinar: How Servant Leadership Saved My Company appeared first on Vision Advertising.
Read moreJan 14, 2023
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […] The post How Blogs Can Be a Great SEO Tool—If You Know Keywords appeared first on Vision Advertising.
Read moreJan 9, 2023
With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of companies looking to reach different audiences. And for small to medium-sized businesses in particular, running ads on Facebook is typically […] The post What’s the Difference Between Boosted Posts & Ads on Facebook? appeared first on Vision Advertising.
Read moreDec 22, 2022
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […] The post Leadership, Employee Retention & Loyalty with Julia Becker Collins appeared first on Vision Advertising.
Read moreDec 16, 2022
Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run print and digital ads, and blog about your products or services. And while these are all worthy marketing approaches, none […] The post How to Build Up Your Email Subscriber List appeared first on Vision Advertising.
Read moreDec 9, 2022
No professional camera? No problem. Thanks to how far the technology of smartphones has come, many of us already have quality cameras right in our back pocket. Maybe you’ve used your iPhone to take selfies or snap a quick sunset pic before, but you’re unaware of how much more your phone’s camera lens is capable […] The post Webinar: Phone Photography Tips and Tricks appeared first on Vision Advertising.
Read moreDec 2, 2022
When you are a student, it feels like you are taking a million classes all at once sometimes. Between studying, homework, and listening to lectures, the material you learn can start to feel mundane. You might think to yourself that you’re never going to have to use these skills anytime soon: but you can. I […] The post Don’t Just Study It – Do It: Learning Through Internships appeared first on Vision Advertising.
Read moreNov 28, 2022
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights one of our staff members you might be working with, especially if you’re […] The post Interview with Dominique Goyette-Connerty, Vision’s Marketing Specialist appeared first on Vision Advertising.
Read moreNov 21, 2022
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […] The post A Procrastinator’s Guide to Last-Minute Holiday Marketing appeared first on Vision Advertising.
Read moreNov 17, 2022
For many businesses, Instagram is surpassing Facebook in becoming the place to find their customers or clients. But Instagram veterans and newcomers alike might be having trouble fully unlocking the power of social media marketing on this platform. When used properly, hashtags can be a game-changer, helping your company find target audiences and engage with […] The post Webinar: Unlocking the Secrets of Hashtags on Instagram appeared first on Vision Advertising.
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