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SOCIAL MEDIA MARKETING
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Jan 18, 2023
Native vs. Hybrid vs. Cross-Platform – Best one in 2023 Our lifestyles are now bound to digital assets since the rise of technology. We make the most important decisions in our lives and businesses using the Internet and mobile apps. It is difficult for businesses to compete in the competitive digital landscape because countless apps ... Read more
Read moreJan 16, 2023
How to Create a Customer Journey Map What is a Customer Journey Map? A customer journey map is a visual representation of the interactions a customer has with a company or organization. It usually consists of a series of steps or stages that a customer goes through, beginning with initial awareness or consideration of a ... Read more
Read moreJan 11, 2023
Difference between Digital Products and Digital Platforms The technology evolves on a frequent basis, products and industries in the market take on new parameters. Digital products and digital platforms are critical components. Users’ expectations rise with the advancement of digital products and platforms. This implies that service providers must follow the trend in order to ... Read more
Read moreJan 6, 2023
Data Strategy For Your Business In a competitive industry, a strong marketing strategy is essential for standing out from the crowd. It is no longer enough to simply have the best product or service on the market; you must also reach and persuade the right customer. There’s a good chance your competition understands the value ... Read more
Read moreJan 4, 2023
Customer Acquisition vs Retention Which is better, customer acquisition or customer retention? That is quite deceptive : both are essential for long-term growth and stability. Mostly, businesses concentrate their resources and time working on acquisition. Efforts to enhance retention are frequently put on the back burner or completely ignored. In reality, for certain business models, ... Read more
Read moreDec 28, 2022
App Store Optimization Tips to Increase App Downloads App Store Optimization is the procedure of increasing an app’s visibility on major app stores. The two main app stores among all is Apple’s App Store for iOS devices and Google Play Store for Android devices. The difference between Apple app store and Google Play Store The ... Read more
Read moreDec 21, 2022
Reasons Why CRM Is Important To Your Business What Is CRM? Customer relationship management (CRM) software provides functionality and tools for efficiently managing a company’s lead funnel and buyer personas. It collects personal data to create a comprehensive overview of customers and leads, then makes this information available to company teams such as sales, marketing, ... Read more
Read moreDec 14, 2022
Do A/B Testing and Improve Your Conversions Quickly ! The process of comparing two variants of a web page, email, or other marketing asset and measuring the performance difference is known as A/B testing also known as split testing. You accomplish this by distributing one variant to one group and the other variant to another. ... Read more
Read moreDec 14, 2022
How to Convert Website Visitors into Customers? Increasing audience traffic to your website is critical, but only in the beginning. Once they get there, you must entice their interest, encourage them to explore your website and ultimately convert them into a customer. Making sure this conversion will increase new customer sales and repurchases from your ... Read more
Read moreNov 30, 2022
How Do Social Media Algorithms Work? Small businesses can greatly benefit from social media. If your company does not have a social media profile in the modern era, you are losing out on new opportunities to advertise, drive more traffic, and engage in industry conversations. But with post visibility, heavily influenced by algorithms, how can ... Read more
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