Jan 31, 2021
Detroit school children express gratitude for new warm coats (in their own words)! Operation Warm wanted a video to reflect the impact they are having on kids.
Detroit school children express gratitude for new warm coats (in their own words)! Operation Warm wanted a video to reflect the impact they are having on kids. They previously relied upon school leaders or Hollister representatives for the audio track. With a little extra effort we captured 10 children’s perspectives, in unscripted interviews, and created the story and it really moved the needle New Paragraph
Read moreJan 20, 2020
Create a Difference by Hiring a Corporate Video Production Company. Here’s how?
We’ve all come across poorly made or irrelevant content in corporate videos. You know the ones that we are trying to hint at. Like, the videos with a boring script delivered by a talking head, the volume of which never seems to be exactly constant and within a few seconds of viewing, your eyes are already looking for the next video. Today we are entering the next generation of digital cinema and corporate video marketing is here to stay. Video production is a $135 billion industry in the United States alone, and consumers are increasingly curious to see videos from brands they follow and the brands they might be interested in. So, if one is not providing that sought-after video content, possibilities are you are not being sought out at all. Hiring the right corporate video production company can make all the difference. When it comes to making a corporate video, it requires a lot of time and most importantly patience as it is a very detailed and tedious project. Also, you might think of doing it yourself, as you own a video camera or an iPhone. However, the million-dollar question is; can you create high quality digital videos that will have an impact on the viewer? Well, the answer to this question really depends on whether you possess that capability and experience to provide a professional touch to the video. If you have, go ahead, but if you don’t, you’d be better served to hire a corporate video production company. Creating original and rich content through videos is what engages your audience and keeps them glued to your brand. So, let’s dip into the many benefits of hiring a professional corporate video production company: •Get a Creative Vision Producing a corporate video begins with a creative vision. What do you want your video to achieve actually? Obviously, reaching out to potential clients or additional customers and views on social media are important. Will your video serve as an informational or instructional piece, why would the viewer watch it? However, the most significant factor is the emotional response you want your viewers to walk away with. Therefore, a creative vision behind the corporate video is of utmost importance. •The Budget Aspect Writing the script for the video, assembling a qualified team, procuring equipment, editing and marketing your video all require money. So, it is important to make sure that you establish a reasonable goal and budget before stepping into the creative process of video creation. •Importance of the Video Script Producing a memorable and impactful video brief and script requires that your video scriptwriters understand your vision well. The goals for the production help blend the story and the art to draw an emotional response from your audience. Clear communication with everyone involved- including the scriptwriters, actors/on-screen talent, directors and producers- is imperative. •Forming your Creative Team Your video is only as good as the team behind it. So it is important to make it the best by hiring a corporate video production company that is well qualified and experienced to help you accomplish your goals for the video. Good companies possess the ability to build a proper team- including the directors, writers, editors, crew, stylists, production equipment, etc. Thus, your entire team has everything to help you deliver the vision for your videos. •Effective Marketing Strategy Last, but not the least, one of the most essential things is an effective marketing strategy. Apart from promoting your video on social media like LinkedIn, Facebook and Twitter, adding videos optimized to platforms such as YouTube will help your corporate video gain valuable views within a quick span of time. And since you have now created a well-informed video, consider showcasing it through an email marketing campaign or through your company website. While making a corporate video, it is recommended to not overwork your resources. Collaborate with a top video marketing company who is well-aware of the nuts and bolts of video production and marketing and can help you create a video you will absolutely love; without having to stress about the minute details. Also, it’s significant to skip the other drama.
Read moreOct 24, 2019
Make the most of the season by following these simple guidelines
The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions. Make a list Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too. Check the list regularly Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress. Reward yourself When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back. Think positively Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.
Read moreOct 24, 2019
Keep in touch with site visitors and boost loyalty
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is an easy way to engage with site visitors Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well. Show customers your personality When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality. Blogging is a terrific form of communication Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content. Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic! Blogging is free Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company. A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.
Read moreOct 24, 2019
Tips for writing great posts that increase your site traffic
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it. Speak to your audience You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about Take a few moments to plan your post Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you. Don’t forget to add images Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words. Edit carefully before posting Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
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