Nov 11, 2021
5 Tips to Mastering a Materiality Assessment
In any good book of ESG best practices, one of the first steps for any business is to undergo a materiality assessment. This is an exercise performed once every two-to-three years whereby a company engages with stakeholders to identify shared priorities and understand the impacts of their business. The end result is a visually appealing matrix and a list of topics to include in your next sustainability report. Simple as that, right? Not quite. By design, there are a lot of moving pieces to a materiality assessment. Sometimes the process itself can be overwhelming enough that you just push through to get it done, plop the results in a report, then call it good. But you might be missing the most valuable part. Having ... The post 5 Tips to Mastering a Materiality Assessment appeared first on VOX Global.
Read moreOct 4, 2021
Data Needs Context
Using data for communications campaigns can feel a lot like stepping on a scale. Seconds — which feel like minutes — pass by as the scale ponders whether to give you good news or bad. Of course, whether it’s good news or not likely depends on what the scale told you yesterday. Even then, all the scale is telling you is your weight at that moment in time; nothing about your overall health, how you got to that darn number or what to do about “fixing” that number. Communications campaigns are often drowning in a sea of KPIs. Dashboards swirl with impressions … engagement rates … conversion rates … followers … media hits … and many other intriguing but overwhelming data ... The post Data Needs Context appeared first on VOX Global.
Read moreFeb 19, 2021
Higher Education: Insights and Analysis to Help Advance Your Mission
An expert briefing on higher education political agendas, the social media conversations Americans are having about college, and how they differ. Now that the election is over and we enter a new political era, what policy impacts can be expected for higher education? Join our team from 1-2 p.m. EST on Thursday, March 4 for an analysis of social media narratives, Beltway politics, the media and what it means to you. Missed the event? Sign up to receive the recording. The form can be filled in the actual website url. Meet the Panelists Robert Hoopes, PresidentRobert Hoopes is a nationally recognized expert on media relations, issue advocacy and grassroots organizing. Inside and out of government, Hoopes has worked on some of the largest public ... The post Higher Education: Insights and Analysis to Help Advance Your Mission appeared first on VOX Global.
Read moreFeb 15, 2021
Mindfully Nudging Our Audiences
You’ve read the latest book and listened to the latest podcast about why humans behave irrationally. Now, you’re trying to figure out how to apply this “new behavioral science thing” to all your communications campaigns, and wondering which nudge is the silver bullet to blowing your performance out of the water. First, let’s splash a little cold water before giving you a warm blanket; there is no nudge that works in every context, and not every campaign requires a choice architect. But, when applied properly, behavioral science can be a force for good – both for your campaign’s success and your audience’s well-being. Here are some tools to keep in mind: 1. Focus on the Present Marketers build customer journeys leading up to one ... The post Mindfully Nudging Our Audiences appeared first on VOX Global.
Read moreFeb 8, 2021
Five Essential Steps to Strategic Communications Success
Your organization has bold goals and your CEO is expecting your communications team to help achieve them. Your audiences are more distracted and difficult to reach than ever. You need a strategic plan that cuts through the noise, maximizes your budget and delivers results. To help you meet that challenge, we’re sharing a guide we now use with clients across various sectors. The steps that follow are being developed for Fortune 500 companies, trade associations, non-profits and more. And, they are winning rave reviews from communications officers and the CEOs they report to. Here are five essential steps to strategic communications success in today’s challenging environment. 1. S.W.O.T. Yourself for 2021 Few years delivered greater change than 2020. That makes it wise to reassess where your ... The post Five Essential Steps to Strategic Communications Success appeared first on VOX Global.
Read moreJan 28, 2021
Three Potential SEC Actions on ESG Reporting: Is your company ready?
Over the course of the 2020 election and leading up to the inauguration, President Joe Biden laid out a sweeping agenda to address climate change using all levers of government. With Democrats settling into a razor-thin majority in the Senate, however, passing an ambitious legislative package through Congress may be an uphill battle. Even so, there are many actions that the executive branch can take on its own, including one of particular significance to corporate America: mandating companies publicly disclose climate-related risks and report greenhouse gas emissions stemming from their operations and supply chains. The vehicle for this would be the Securities and Exchange Commission (SEC), which regulates what information public companies have to share with investors. With a 3-2 Democratic ... The post Three Potential SEC Actions on ESG Reporting: Is your company ready? appeared first on VOX Global.
Read moreOct 8, 2020
Climate Week NYC 2020: What We Learned during This Year’s Event
Each year, Climate Week NYC is a key moment for leaders from business, government, civil society and more to come together, take stock of the global fight against climate change and unveil new commitments to spur action. In 2020, the event took on heightened significance as the COVID-19 pandemic forced other major climate conferences — most notably the annual UN climate convention, COP26 — to be cancelled or postponed. Our corporate sustainability team at VOX has been helping companies navigate this annual event for many years. We congratulate several VOX clients that made big announcements and discussed their environmental work this year, including AT&T, Bank of America, Trane Technologies and Walmart. Here are our key takeaways from the event: Virtual Format: A ... The post Climate Week NYC 2020: What We Learned during This Year’s Event appeared first on VOX Global.
Read moreAug 21, 2020
VOX Global’s Emily Sandberg Wins Young Professional Award
Campaigns with Learn More Indiana, Lumina Foundation and YES Indy recognized with Pinnacle Awards The Hoosier Chapter of the Public Relations Society of America (PRSA) announced Emily Sandberg, managing supervisor at VOX Global, as the 2020 Young Professional Award recipient at its annual Pinnacle Awards ceremony, which was held virtually on August 19. VOX Global’s campaigns with Lumina Foundation, YES Indy (an initiative of EmployIndy) and Learn More Indiana were also recognized at the event with Pinnacle Awards. Sandberg joined VOX in 2013 after working in national marketing and community relations for C-SPAN throughout the 2012 election cycle. “Within VOX, Emily is respected as a young professional who has the experience of a seasoned counselor, and we’re thrilled to see her work recognized ... The post VOX Global’s Emily Sandberg Wins Young Professional Award appeared first on VOX Global.
Read moreJun 18, 2020
Is Your Company Observing Juneteenth? Here’s How We’re Celebrating and Honoring the Day
Juneteenth marks the day in 1865 when Union troops carried out federal orders in Galveston, Texas ensuring that the last remaining enslaved persons in the Confederacy were free. In recognition of the holiday, we have curated an array of relevant resources, readings, and films that offer important context about race in America, the history of the Civil Rights Movement and the evolution of racism as a persistent and systemic part of American history. We hope this information is helpful as you plan your Juneteenth commemoration this year. – The VOX Global Diversity, Equity and Inclusion Practice Group Read The 1619 Project, The New York Times (Nikole Hannah-Jones)The Case for Reparations, The Atlantic (Ta-Nehisi Coates)A Report from Occupied Territory, The Nation (James Baldwin)Letter from a ... The post Is Your Company Observing Juneteenth? Here’s How We’re Celebrating and Honoring the Day appeared first on VOX Global.
Read moreJun 8, 2020
Communicating Amidst the COVID-19 Pandemic
The COVID-19 pandemic has upended our lives. Virtually every part of society is feeling the impact and we’re all facing unprecedented challenges. During this time, effective communications—whether to employees, customers or other stakeholders—are more important than ever. At VOX, we’re counseling a wide range of organizations—corporations, universities, NGOs and more—that are grappling with the consequences of COVID-19. While our team is working remotely to stay safe, we have not slowed down in supporting our clients as they deal with these new challenges. From employee engagement and executive communications to social listening, behavioral science, virtual event management and more, we’re deploying a full toolbox of communications strategies and tactics to help clients communicate effectively with key audiences, take a leadership role and navigate ... The post Communicating Amidst the COVID-19 Pandemic appeared first on VOX Global.
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