Jan 12, 2023
Donald Trump, Elon Musk and the Art of Brand Management
There’s an aphorism in the PR business that there’s no such thing as bad press. While this is debatable – in fact, I’m about to debate it – it’s certainly true that controversy is an important consideration in generating media attention. But in going down that route you need to consider how that controversy relates... Read more »
Read moreJan 4, 2023
A PR Professional’s Take on Propel
Here at Voxus, we recently made the switch to Propel, a CRM tool for PR professionals (they call it “PRM”) that allows users to be more efficient when building and tracking PR campaigns. We all know that pitching can be a daunting task. If you’re doing your job right, each media outlet and the reporter... Read more »
Read moreDec 13, 2022
A Former Journalist’s Take: 4 Key Elements for a Compelling Media Pitch
The PR world is a competitive place, as countless PR professionals vie constantly for media attention. We all have news to promote, and while we diligently pitch this news to media, securing interest can be a tough nut to crack. Muck Rack’s 2022 State of PR survey shows 52% of PR pros say their biggest... Read more »
Read moreDec 1, 2022
Four Tips for a Successful PR Launch
One of the common responses I get when telling people I work in public relations (PR) is “oh, like marketing?” And frankly, I’ll take that over the blank stares or the immediate jump to “spin doctor.” The reality is, in today’s world, the line between PR and marketing has become fuzzier than ever. If you’ve... Read more »
Read moreNov 17, 2022
You Should Be Thankful for PR, and Here’s Why – Lessons from 2022
As we prepare for Thanksgiving in America, many of us like to sit down and reflect on the past year and what we are most thankful for – as well as the lessons we can take from them. This is also true for marketing and PR professionals; while we saw a variety of interesting news... Read more »
Read moreNov 7, 2022
A PR Pro’s Guide to Pitching Podcasts: Insights from “Muck Rack’s State of Podcasting 2022” Report
In recent years podcasts have grown into one of the most popular forms of content. According to DemandSage, as of August 2022, there are over 383.7 million podcast listeners globally and it’s predicted that number will jump to 424 million by the end of the year. Additionally, there are currently over 2.4 million podcasts with... Read more »
Read moreOct 24, 2022
Building a Winning Cybersecurity Channel PR Campaign
For many technology solution providers, the path to the customer goes through the channel. Systems integrators, resellers, and IT service providers work in partnership with vendors to outfit end customers with the products they need to run their businesses and will often manage those products for them as a value-added service. For Voxus client WatchGuard... Read more »
Read moreOct 10, 2022
Nine Essential Elements for Your Next Analyst Briefing
When briefing analysts for the first time, you have the daunting task of compressing everything important and interesting about your company into a 30-minute presentation (and after accounting for Q&A it’s more like 25!). You can’t cover everything, so how do you know what to include and what to leave out? Whether you’re a seasoned... Read more »
Read moreSep 29, 2022
5 Reasons Podcasts Should Be Part of Your PR Program
According to Podcasting Insights there were more than 2 million active podcasts in 2021 and 48 million episodes. That’s nearly 1.5 billion hours of content! It seems everywhere you look someone you know is podcasting. And because of this podcast revolution, companies are increasingly asking their PR teams how to attack this medium. While some top-tier podcasts... Read more »
Read moreSep 9, 2022
The Evolution of PR: Four Significant Changes
The world is very different today than it was five, ten, or even 20 years ago. How we think about most things has changed, though public relations continues to inform our reality. Compelling stories shape not only how we see people, places, and things but that we see specific people, places, and things. So, what does this... Read more »
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