For insolvency professionals: there's still time (deadline extended till 15 January) to take part in Insolvency Support Services and University of Glasgow Adam Smith Business School research of current policy issues and challenges in corporate insolvency and restructuring: https://lnkd.in/dVWQu6H All responses will be treated confidentially. You’ll receive a summary of the findings and be entered into a prize draw for the chance to win an ISS Training webinar and a £50 store voucher. #insolvency #insolvencyandrestructuring #insolvencypractitioner #insolvencypractitioners https://lnkd.in/dP9_Wpt

Marketing for Sales Professionals Are you a sales, business development or commercial director or manager who wants to advance your understanding of the marketing function and how to work more effectively with the marketing team to align marketing and sales strategies, generate more or better leads, and boost sales and profits by winning and retaining customers? If you do, this Marketing Masterclass for Sales Professionals is for you. Edinburgh, 30 May: https://lnkd.in/gsb2N4n Glasgow, 3 October: https://lnkd.in/gprZbZR Full course brochure: https://lnkd.in/dYtUQFB #salesmarketing #salesdirector #salesmanager #businessdevelopement #businessdevelopmentmanager #marketing #strategy #marketingstrategy

Marketing for HR Professionals Are you an HR director or manager who wants to advance your understanding of the marketing function and work more effectively with your marketing team to ensure marketing activities are aligned with people strategies, recruit, develop and retain talent, communicate with employees, and improve overall business performance? If you do, this Marketing Masterclass for HR Professionals is for you. Edinburgh, 18 June: http://bit.ly/MCHR180619 Glasgow, 3 Sept: http://bit.ly/MCHR030919 Full course brochure: https://lnkd.in/dYtUQFB #humanresources #hrdirector #hrmanager #marketing #strategy #marketingstrategy

Marketing matters in the “new normal”: some key takeaways from PM Forum’s annual conference: https://lnkd.in/dZFqMst - Firm leaders and professionals want marketers to be the trusted advisors that we advise them to be. - Great influencing and persuasion skills are vital for professional services marketers, and just as important as marketing expertise. - Less can be more in marketing (fewer integrated, data-led, outcomes-focused activities rather than many scattered across the firm). - Relevant, bold, timely campaigns win business (and awards). - Account-based marketing is a proven way to build value in key client accounts. - Measuring return on investment in marketing remains challenging, but is critical for C-Suite buy-in. #marketing #marketingeffectiveness #professionalservices #marketingstrategy

Marketing for Board Members Are you a board member, CEO, MD, non-executive director or charity trustee who wants to advance your understanding of the marketing function, ensure your marketing strategy is aligned with business strategy, think critically about the role of marketing in your organisation, challenge constructively, and use marketing to improve overall business performance? If you do, this Marketing Masterclass for Board Members is for you. Edinburgh, 20 June: https://lnkd.in/ggMV7pb Glasgow, 14 November: https://lnkd.in/g7gC436 Full course brochure: https://lnkd.in/dYtUQFB #boardmember #ceo #managingdirector #nonexecutivedirector #trustee #marketing #strategy #marketingstrategy