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We&#8217;re Hiring! Are you a super star copywriter? Come shine at Warp + Weft We’re looking to add an experienced copywriter – an authentic brand storyteller – to our team. Someone who will be excited to be a part of a growing boutique agency that is best known for its thoughtful and intentional creative work. [&#8230;]

Warp + Weft Branding

We’re Hiring!

How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right when it comes to [&#8230;]

How to Find Your Ideal Customer

Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make showcasing just about [&#8230;]

Why Do Designers Use Mockups?

Why Pay for Premium Web Hosting? Finding ways to save money is always top of mind for business owners. But when it comes to your website, there is one thing you definitely don’t want to skimp on: web hosting. Yes, web hosting. That’s when you pay a hosting provider to basically “rent” space on their [&#8230;]

Why Pay for Premium Web Hosting?

When is the Right Time for a New Headshot? Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on this link wondering if it’s time for a new one, it probably is. If any of these apply to you, [&#8230;]

When is the Right Time for a New Headshot?

How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and garner some publicity? Enter the media advisory and press release. Media advisories (sometimes called media alerts) and press releases are [&#8230;]

How to be a Media Advisory and Press Release Rockstar

Brand vs. Branding vs. Marketing It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope we can shed a little light on their meaning. Brand Your brand lives within the hearts and minds of customers, [&#8230;]

Brand vs. Branding vs. Marketing

How to Claim and Verify your &#8220;Google My Business&#8221; Profile How many times have you searched your business on Google and the wrong information pops up? Whether it’s an old business address, incorrect operating hours or that you don’t even show up at all, it needs to be solved. Well, I’m here to help… and [&#8230;]

How to Claim and Verify your “Google My Business” Profile

What to Expect the Last Half of the Year As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making Dolgana coffee?) In the spirit of things to come, I [&#8230;]

What to Expect the Last Half of the Year

Calling in the Backup Play dress up with your home office By now video conferencing is so ingrained into our 9 to 5 that we’re over it. (And do people ever talk on the phone anymore, or does it always have to be via video conferencing?) But we digress… Getting sick of people voyeuristically reading [&#8230;]

Calling in the Backup

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