Jan 18, 2023
Reasons to keep your marketing budget in an economic downturn, Part 1
Economists throughout the nation have been projecting that the US will enter a mild recession during the first half of 2023. And while economic growth (and the labor market) is not expected to weaken anywhere near close to what happened in 2020, a downturn is on the horizon. Suffice to say, lots of small business […]
Read moreJan 11, 2023
Tips to for YouTube marketing efforts
Tips to for YouTube marketing efforts We’ve written more than a few blogs about the benefits of advertising on YouTube, and if you haven’t taken that plunge yet, it may be worth considering. And if you’re worried that you don’t have access to a professional film crew, video editors, or graphic designers to help you […]
Read moreJan 6, 2023
Digital marketing predictions for 2023
Happy New Year everyone! Now that 2022 has come to an end, lots of small business owners are focusing on the months ahead- especially in that it appears as if the US is on the verge of an economic slowdown. So what’s on deck for the upcoming year? How will this impact ad spends? Below […]
Read moreDec 28, 2022
How to SEO optimize your blogs
Online marketers understand that SEO rankings play a crucial role in helping business owners grow their bottom line. Remember- companies that perform well in a Google search (i.e., their website shows up on the first page of search results) not only get more visits to their website, in many cases, they get higher conversion rates. […]
Read moreDec 21, 2022
How to Market Your Business on YouTube in 2023
In the past several years we’ve written numerous posts about the benefits of marketing your business on YouTube. Not only does the platform have 2.1 billion monthly global users, as of October 2022, roughly 122 million users visited the website each day. Suffice to say, if you’re not using YouTube to market your business, you’re […]
Read moreDec 14, 2022
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the terms you should familiarize yourself with in advance. Analytics: Analytics are everything- not only can they provide you with real-time data about how successful a digital marketing […]
Read moreDec 7, 2022
Is SEO a one-and-done process? The answer may surprise you
Small business owners throughout the globe understand the importance of search engine optimization. Why? Because websites that aren’t SEO optimized perform less well in search result rankings, receive fewer visitors, and generate less revenue. We’ll give you an example. We recently talked to a woman named “Anne.” Anne developed her business in a niche market, […]
Read moreNov 30, 2022
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness: Simply stated, brand awareness helps […]
Read moreNov 16, 2022
How to advertise your brand on LinkedIn
Last week, we talked about the benefits of advertising on TikTok. However, if your online marketing team feels that advertising on LinkedIn would be a better way to reach your target demographic, below are just a few of the things you’ll want to keep in mind. According to the LinkedIn ads blog, their ad platform […]
Read moreNov 9, 2022
Social media advertising: How to launch a TikTok campaign
Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base. Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok. Why? Because the platform’s stats are impressive. According to […]
Read moreHow does this agency match to your business needs? Create a free account to find out