Web Education Services. Agency Vista

Jan 13, 2023

Two Things You Must Prepare Before Going To A Networking Event

Networking events can be a great opportunity to make new connections in your industry, but simply exchanging business cards and making small talk is not enough to build a strong relationship. Scheduling a one-to-one meeting after a networking event is a powerful tool for developing meaningful connections. In this post, we will explore the benefits of scheduling a follow-up meeting, including the ability to have a more in-depth conversation, show your commitment to building a relationship, discover new opportunities, and ultimately help you build your professional network. Crafting a Compelling Elevator Pitch: Tips and Tricks An elevator pitch is a brief, persuasive speech that you use to spark interest in what you're selling or promoting. The goal is to quickly grab the attention of your listener and convince them that what you have to offer is worth their time and effort. Here are a few tips for giving a successful elevator pitch: Keep it short and sweet: Aim for a 30-second pitch that is concise and to the point. Know your audience: Tailor your pitch to the person you're speaking with, highlighting the benefits and features that will be most relevant to them. Start with a hook: Use a strong opening line to grab the attention of your listener and make them want to hear more. State your value proposition: Clearly articulate the value that your product or service offers and how it meets the needs of your audience. Use storytelling: Use examples and anecdotes to illustrate your points and make your pitch more memorable. Practice, practice, practice: Rehearse your pitch until it feels natural and you can deliver it smoothly and confidently. Crafting a Compelling Elevator Pitch: Tips and Tricks Attending networking events can be a great way to meet new people and build relationships in your industry. However, simply exchanging business cards and making small talk at the event itself is not enough to build a strong connection with someone. That's where scheduling a one-to-one meeting can be useful. Here are a few reasons why it's important to schedule a one-to-one meeting after a networking event: It allows you to have a more in-depth conversation: Networking events are often crowded and noisy, which can make it difficult to have a meaningful conversation. Scheduling a one-to-one meeting gives you the opportunity to have a more focused, productive discussion. It shows that you are serious about building a relationship: By making the effort to schedule a follow-up meeting, you demonstrate that you are interested in learning more about the person and exploring potential opportunities for collaboration. It can lead to new opportunities: One-to-one meetings are a great way to learn more about someone's work and see if there are any potential opportunities for collaboration or referral. It helps you build your network: Building a strong network is about more than just meeting a lot of people. It's about cultivating meaningful relationships. Scheduling a one-to-one meeting after a networking event is a great way to take the first step towards building a long-term professional connection. In conclusion, both elevator pitches and one-to-one meetings are important tools for building professional connections. An effective elevator pitch can quickly grab the attention of your listener and convince them that what you have to offer is worth their time and effort. Scheduling a one-to-one meeting after a networking event allows you to have a more in-depth conversation, demonstrate your interest in building a relationship, explore potential opportunities for collaboration, and ultimately help you build your professional network. By keeping these tips in mind and practicing them, you will be well on your way to making valuable connections in your industry. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Jan 13, 2023

Free Content Writing Workshop: Unlock the Power of ChatGPT, Answer the Public, and Canva.

Next-level content creation skills. We got you covered with our free content creation lesson! Our instructors are here to offer you a 45-min training session covering our greatest tricks and tips for writing. Whether you're a business owner looking to improve your website's content, a marketer looking to create more engaging social media posts, or just someone looking to improve their writing skills, this is for you. Here's a sneak peek at what you can expect to learn: Keyword Research: The Foundation of Great Content The first step in creating great content is understanding what your audience is looking for. That's where the amazing app Answer The Public comes in. You'll learn how to use Answer the Public , a powerful keyword research tool, to identify the topics and phrases that are most relevant to your audience. With this information, you'll be able to create content that is tailored to their needs and interests. Visually Appealing Content: Tips and Tricks Creating visually appealing content is essential for engaging your audience and making your content stand out. You'll learn how to use Canva, a user-friendly graphic design tool, to create eye-catching images and graphics for your blog, social media, and other marketing materials. With Canva, you don't need to be a professional designer to create great-looking content. Copywriting with GPT-3 Language Model Chat GPT Copywriting is one of the most important aspects of content creation, and it's not always easy. Fortunately, you'll learn how to use GPT-3 based language model Chat GPT to generate high-quality copy for your blog, social media, and email marketing campaigns. With this powerful tool, you'll be able to create compelling and engaging content with ease. At the end of the lesson, you'll have the opportunity to ask our experts any questions you may have about content creation. Plus, you'll receive a free Marketing Launchpad Demo account to help you put what you've learned into practice. Don't miss out on this incredible opportunity to improve your content creation skills! Sign up for the free content creation lesson today and start creating better content now. Time slots are limited, so don't wait! Click on the button below to sign up and start your content writing free training now.

Dec 9, 2022

Eliminate “SHOULD” From Your Marketing Strategy

Should is a word that can hold you back. It's a psychological dead end. The word should is a limiting word because it creates a feeling of obligation, which stops you from following through on things that are important to you. When you say "I should do this," what you mean is "I'm supposed to do this." And when we feel obligated to do something, we often don't follow through with it—we just don't feel like doing it. "Should" Means There's No Point And Is A Marketing Dead End When you tell yourself that you should be doing something, your brain gets the message that there's no point in trying because it's not what you really want or need—it's just something you feel obligated to do. So instead of making progress toward your goal, all that thinking about what you "should be doing" actually stops progress in its tracks! Real Marketing Progress Is About Change You see, real progress is about identifying what you want to change. It's not just about saying what you "should" do and hopefully doing it. Strategy and change is about figuring out where your business is going and deciding how best to get there. So instead of "shoulding" like: "We should post more to social media." Try something more along the lines of: "Our company wants to increase sales by 20%. We believe we can increase sales by bringing in new customers through social media." That way, when you're looking at your strategy later on down the line and things don't go according to plan (which will happen), you'll have a much better idea of where things went wrong—and be able to fix them! Goals, Measurements, and Marketing Tactics Real change comes from a sound strategy, and a sound strategy comes from identifying a goal, figuring out how to measure that goal, and trying tactics that will affect that measurement. The first step is to define the change you want to see. What is it that you'd like to get done? What is it that needs fixing? What do you wish was different? Once you've defined your goal, the next step is figuring out how you're going to measure it—that is, what will happen when you reach this goal? This might seem obvious, but sometimes we don't think about things in terms of numbers or data points because we're so focused on just making sure things get done. But if we don't know what success looks like, how can we know if we're getting there? So now that you've identified your goal and figured out how to measure it, it's time for the fun part: trying tactics that will affect that measurement! This might sound like an overwhelming task (and sometimes it can be), but don't worry—you don't have to try everything at once! Start with one thing at a time; figure out what works for your business; and then move on from there. If you need a little strategic push, download the EOS 2-page business plan. If you need help, give us a call (727) 222-6984. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Dec 2, 2022

Plan For 2023 In Two Hours With This Strategic Tool

Planning for the year ahead can be a daunting task. Even if you have a lot of experience, it can still be hard to know where to start and how to organize your thoughts. And if you are like most businesses, the planning process starts in January, February, or gets forgotten altogether. All you are left with is Einstein's definition of insanity, "doing the same thing over and over and expecting different results.” Two Page-business Planning Template For Small Businesses This week I want to introduce you to a better way. Unfortunately, this is not one of our programs, but I believe in EOS so much I want you to take two hours before the new year and try out this great organization tool! Download the EOS two-page business plan , and organize your thoughts for 2023. This two-page business plan is a strategic tool that lets you focus on what's important and ensures that your organization stays on track throughout the year. Defining Your Business Strategy EOS two-page business plan helps you define your strategy by: - Identifying your core values - Documenting your core focus - Defining your 10-year target - Developing your marketing strategy - And, mapping your 3-year picture Turning Your Business Strategy Into Action The best part about this 2-page business plan is that it helps you turn your strategy into action by: - Developing your 1-year plan - Documenting your 90-day rocks (quarterly milestones) - And, defining your organizational issues The 2-page business plan helps you take all those ideas for your business and articulate them into a road map for the future. Get The 2-page Business Plan Template Click here to get your 2-page PDF. For more information give me a call at 727.222.6984 and I'll let you know about my personal experience with EOS or visit: eosworldwide.com/blog/test-driving-vto to learn more about Traction & The Entrepreneurial Operating System. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Nov 10, 2022

Are You Asking, Why Does Google My Business Look Different?

Google My Business has moved from a dashboard to Google Search. For the last few months, you had an option of how you wanted to edit your listing. Now, Google is forcing users to the new interface. Here's what you need to know. The interface for Google My Business has changed, but don't worry—it's still the same great service. The new design is set up to make it easier for you to manage your business information from Google Search or Google Maps. The best part is posting quickly. You can go to https://business.google.com/locations and click on the post an update icon. Post Update Icon In Google My Business From the pop-up, you can add a picture, write a post, and add a call to action button. Click on your location to make revisions to your profile, read reviews, look at your messages, add photos, view performance, edit products, edit services, revise your booking link, view your call log, add an update, add an event, or get your review link. You can also access your business settings, add a new location, access help and support, or view the terms of service from the new Google My Business Interface. Everything from the old Google My Business Dashboard is available to you. It's just shifted around a little. Hopefully, the new layout is intuitive. If it's not, schedule a free training call with us, click here . Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Oct 12, 2022

Simplify Your Content Creation Process With These 3 Apps

Content marketing can be tough for a few reasons. 1) It takes work to find a good topic. 2) Crafting your topic and message into a coherent article can be difficult. 3) Finding the right image or video to accompany the post can be time-consuming. Fortunately, there are modern content marketing apps to help you tackle the hard work and turn marketing chaos into a simple process. Here's what you can do. 1) Topic Research Shortcut For Figuring Out What To Write Finding a topic for content marketing is hard. It's really, really hard. You can spend hours and hours searching for the right thing to write about. And then once you do find a topic that sounds good, you wonder if it is interesting enough. What if there was a better way? What if there was a way to hack into Google Search? What if you could know what people are searching for every day? Now you can! Let me introduce you to our favorite app for finding topics in seconds, Answer The Public . Answer The Public is a tool that helps you find topics for content marketing by showing you what people are searching for online. You just type in a phrase and see what comes up! It's so simple. Answer The Public will help you find topics so that your content is relevant and engaging. You'll never have to worry about writing an article that no one wants to read again! This brings us to app #2, Copy AI . 2) Writing Shortcut—AI Writing Tool For Content Marketing The trouble with writing is that it's hard to do well. That's especially true if you're not a writer. But don't worry! There are lots of ways to make your writing better, and Copy AI is one of them. Copy AI is an amazing tool that will help you write more easily, and make your writing more engaging and effective. It's so easy to use: just type your topic and bullet points into the content generator, click "Create Content," and then watch as Copy AI takes over. In no time at all, you'll have a beautifully written piece of content that will look like it was written by a professional. Unfortunately, even the best article needs some imagery to make it stand out among the dozens of other posts flying past your audience. And, this brings up app #3. Our favorite graphic design app, Canva . 3) Graphic Design Shortcut—Templated Design App For Content Marketing It's hard to create engaging graphics if you don't have the skills or experience to do so. That's where Canva comes in! Canva is an online design tool that helps people who aren't designers create beautiful, eye-catching images and graphics for their marketing materials and digital posts. You can use the templates provided by Canva to create social media posts , infographics, presentations, and more. The platform also offers a huge library of free clip art and fonts to help you create your work quickly and easily. If you want to get fancy with your designs but don't feel like spending hours learning how to use Photoshop or Illustrator, Canva is for you! The Drawback Of These Apps Learning new apps can be a pain in the neck—you have to spend hours just getting the hang of it, and then you have to figure out how to use it for your business. It's not always easy, but there are ways to make it easier on yourself. Learning from someone else is one of the best ways to learn faster and more easily. If you learn from an instructor who has been there before and knows what they're doing, you'll be able to get up and running with your marketing in no time. You'll be able to focus on what matters most: using the apps outlined above to help your business grow! If you've been struggling with this process, let us know! We're here to help. Check out our Marketing Launchpad Program and see if it is a good fit for you. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Sep 22, 2022

The Trouble With Your DIY Marketing Plan

It's not uncommon to see small businesses scrambling to develop their marketing strategy. You know what you do every day & how you help, but you don't know how to communicate "how you help" to new customers. You may have even tried some things on your own, and the marketing tactics didn't work out. So you try something else… and then something else… and then something else again. The problem with this approach is that it can lead to a lot of wasted time and money. Your marketing topics are disorganized and subjective Your marketing applications are disjointed and incomplete You don't understand your analytics and have no clue if your efforts affect anything But what can you do? You don't have the resources or expertise to develop an effective marketing campaign. Fortunately, there is an easy way to get organized, get trained, and start to take control of your marketing. It's called the Marketing Launchpad. The Marketing Launchpad combines helpful technology, in-depth one-to-one training, and marketing organization that helps you become a better marketer for your small business. Schedule a Demo today, and we'll show you the power of learning combined with the power of technology. Web Education Services, where we'll teach you how to market :-). Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Sep 15, 2022

Get Leads From Your Facebook Ads By Following These Simple Steps

Facebook Ads are a combination of budget, audience, and content. When creating your ad, you need to decide how much money you want to spend on it and who you want to reach. Most importantly, the ad better have content that converts. Here's what you need to consider. Facebook Ads require a budget. You can't just create a Facebook Ad and hope it works. You need to have a budget in mind before you get started. If you're doing the ad yourself, you'll want to start small and scale up as needed. We suggest starting with just a dollar a day. That way, you will become familiar with the platform, get used to reading the analytics, and learn what to do without breaking the bank. Every week add new Facebook at $1 per day. Once you reach 5 ads, start turning off the lease-performing ad and post your new ad. The best ads will naturally rise to the top. A good Facebook ad targets the right people. The best way to target your audience is by using interest-based targeting. For example, if you're selling new homes in Atlanta, Georgia, target people who like real estate or home improvement sites or blogs. The more specific your targeting is, the better results you'll get from your Facebook Ads campaign. You also want to target by location. Again, if you are selling a new home in Georgia, you might not want to spend your ad budget in Colorado. Great content turns a Facebook ad into a lead generation machine. If people see an ad that looks interesting or useful enough to share with their friends or family members, it will increase engagement with your brand. This is where great copywriting comes in handy — if it sounds useful and you have a great call-to-action, you can start to drive people to your product and service. Images & videos that look and feel like your audience's needs and wants also help convert those Facebook users into leads and sales. To learn more about how to create the content for your Facebook Ad, check out our cornerstone content create blogs: Topics: Keyword And Topic Research In Under A Minute. Writing: Writing Tools That Can Simplify Your Marketing. Images: Create Marketing Graphics In Under 2 Minutes With This Simple Process! Now that you have content, you can post to Facebook by watching our video and following along with our written instructions. �� Go to your Marketing Launchpad account. If you don't have an account, use our demo account . �� Go to your Marketing Launchpad account. If you don't have an account, use our mo account . �� Scroll down to the Write A Post section. Left-click on the Evernote logo, and open your post copy. Note: if you haven't written anything to go along with your YouTube video, head back to the "write a post title" section and follow the instructions. �� Scroll down to the Create an Image and/or Video section. Left-click on Canva, and download your image and video. Note: if you haven't created a video an image, head back to the "Create an Image and/or Video" section and follow the instructions. �� Scroll down to the Post Digital Ads section of the Marketing Launchpad. Left-click on the Facebook Ads Logo. �� Click on next in the upper right-hand corner. �� Hover over top of the Ad Template or Your previous ad and click on the duplicate link. You will get a pop-up. Click on the create new campaign radial, and then click on the duplicate button in the lower right-hand corner. If you do not have any ads to duplicate, schedule a free call with us or read our blog about setting up your first Facebook Ad. �� Delete the old campaign name and paste your title into the campaign name field. Click on 1 Ad Set at the top-middle of your screen. �� Delete the old Ad Set name and paste your title into the Ad set name field. [optional] Adjust your audience targeting if needed. Click on 1 Ad at the top-middle of your screen. �� Delete the old Ad name and paste your title into the Ad name field. Scroll past the identity fields & ad setup fields. In the Media field click on the edit media drop-down and select change video. Upload your new video. �� Scroll down to the Primary text field. Delete the old text. Paste the text from your post into the primary text field. [optional] revise your headlines, descriptions, and call to action. �� Click on the publish button in the lower right-hand corner. Congratulations if you were following along because you just posted to a Facebook Ad from your computer. If all you need is our written instructions and video, great! If you would prefer to have a marketing instructor show you what to do, it might be time to schedule with us. Our marketing instructors are experts who specialize in showing you how to create content, post, and analyze your efforts. Click the links below to learn more about our training programs. 3-week Accelerator Marketing Program 13-week Launchpad Program Do It For You Marketing Program Or schedule a Marketing Launchpad Demo today. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Sep 8, 2022

Post To TikTok From Your Desktop

TikTok is one of the most downloaded apps in the Google Play Store, and the app has a user base of over 1 billion people. So, it’s no surprise that businesses are taking advantage of this platform to reach out to their target audience. If your business is not on TikTok, it's probably because you don't know how to manage the account. After all, who is going to be the person responsible for downloading and learning how to use the app? You are worried that managing a TikTok account is going to be a headache. Fortunately, TikTok has solved this management problem by offering a desktop posting feature. Here's what you can do. �� Go to https://www.tiktok.com/upload?lang=en . �� Click on the Select File Button. �� Select your video from your computer. �� Copy and paste your title and hashtags into the Caption field. �� [optional] Drag your cover sector to the frame you wish to use as your thumbnail. �� Click on the Post button Congratulations if you were following along because you just posted to TikTok from your computer. If all you need is our written instructions and video, great! If you would prefer to have a marketing instructor show you what to do, it might be time to schedule with us. Our marketing instructors are experts who specialize in showing you how to create content, post, and analyze your efforts. Click the links below to learn more about our training programs. 3-week Accelerator Marketing Program 13-week Launchpad Program Do It For You Marketing Program Or schedule a Marketing Launchpad Demo today. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

Aug 24, 2022

Get Seen On GMB By Creating A Post

Posting to Google My Business is one of the most important things you can do for your business. GMB posts are indexed by Google and used in both organic and local search results. If you don't use GMB, you're missing out on a lot of traffic and leads. Posting Builds Your Location Authority Google uses location data from GMB posts to help determine your location's authority in search results. If you have a lot of high-quality posts, this can help your local pack ranking and organic rankings as well. Posting Increases Local Pack Ranking Signals Because local pack results are based on the quality of your location's listing, it's very important that your listing has a high number of positive signals like reviews and photos. Posts are one more piece of that puzzle that can help boost your local pack ranking position! Posting Helps Your Maps & SERPS Visibility The search engine results page (SERP) is a mix of Google Ads, Maps Results, and organic results. Oftentimes, map results can outweigh page results and appear at the top of Google. This is even more apparent when a business has geographic constraints like a restaurant, pool service, general contractor, or any other type of local business. Maps visibility is important because it helps people find your business easily. The more visible your business is on Google Maps, the more likely a customer is to visit your location and make a purchase from you. The Best Part About Google My Business Posts The best part, it is free promotion! Your business listing shows up in search results for your name and address (as well as other information about your business) which gives potential customers a way to find out more about what you do, who you are, and why they should choose you over another company offering similar services/products. Here's what you can do to start posting to Google My Business! Note: if you don't have an account, check out our blog Beginners Guide To Creating A Google My Business Listing . �� Go to https://business.google.com/locations . �� Click on the post icon to the right of your location row next to the see your profile button. �� Paste your text into the "add a description" field. �� Click on the add a button dropdown and select Call Now. �� click on the Add Photos icon �� Select the image or video from your computer. �� Click on the post button in the lower right-hand corner of the post. Congratulations if you were following along because you just posted to Google My Business from your computer. If all you need is our written instructions and video, great! If you would prefer to have a marketing instructor show you what to do, it might be time to schedule with us. Our marketing instructors are experts who specialize in showing you how to create content, post, and analyze your efforts. Click the links below to learn more about our training programs. 3-week Accelerator Marketing Program 13-week Launchpad Program Do It For You Marketing Program Or schedule a Marketing Launchpad Demo today. Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.