WebMechanix
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Jan 18, 2023
Using Conversational AI In Your Funnel
Today’s guest is a serial entrepreneur with 3 successful exits, an Angel and Impact Investor, and a digital performance marketing pioneer. They are also the former Co-Founder, Chairman, and CEO of CARCHEX. Jason Goldsmith is the Chief Consultant & Strategist at Goldsmith Consulting and he has a wealth of marketing knowledge to share. Jason delves The post Using Conversational AI In Your Funnel appeared first on WebMechanix.
Read moreJan 13, 2023
The biggest marketing trends for 2023
On this week’s session of The Growth Clinic, Josh Muskin (VP Sales and Marketing at WebMechanix) shares his most relevant and valuable tips for marketers as we head into 2023. Watch this session as we talk about new techniques and strategies to stay up to date on cutting edge technology such as marketing AI and The post The biggest marketing trends for 2023 appeared first on WebMechanix.
Read moreJan 9, 2023
Takeaways from Google’s 2022 Lead Gen Summit
Everyone’s trying to maximize their ad budgets in 2023. But in a world where ads are getting more expensive and competitive, doing so seems out of reach. The key is getting in on cutting-edge technologies before everyone else. And lucky for you, I have insights from Google’s Lead Gen Summit to share. First, I’ll share The post Takeaways from Google’s 2022 Lead Gen Summit appeared first on WebMechanix.
Read moreDec 29, 2022
Top 5 mistakes B2B marketers need to stop making in 2023 – Drew Neisser
Today’s guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience. Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author ofRenegade Marketing: 12 Steps to Building Unbeatable B2B Brands. According to Drew, the top five mistakes that B2B marketers make are The Peanut The post Top 5 mistakes B2B marketers need to stop making in 2023 – Drew Neisser appeared first on WebMechanix.
Read moreDec 19, 2022
The future of website technology
Web technology is rapidly changing, and where it goes will heavily impact digital marketers. The good news is that — with the right preparation — a lot is going to get easier. The key is adopting the right new technologies at the right time. In this piece, I’ll talk about where website technology has been The post The future of website technology appeared first on WebMechanix.
Read moreDec 15, 2022
How to calculate your allowable cost per acquisition
On this week’s session of The Growth Clinic, Luke Gracie (Executive Director, Client Strategy in Marketing) takes a deep dive into evaluating cost per acquisition and how to accurately use that data to print money in your marketing campaigns! Watch this video if you want to learn how to avoid costly errors in your campaigns The post How to calculate your allowable cost per acquisition appeared first on WebMechanix.
Read moreDec 13, 2022
5 new Google Ads realities advertisers and non-PPC marketers need to know
Anyone who works with a marketing agency or team that oversees advertising on Google knows that getting results is not as easy as it used to be even one or two years ago. Your agency or team probably wants to explain the situation diplomatically and diligently. As the team behind a software product highly suited The post 5 new Google Ads realities advertisers and non-PPC marketers need to know appeared first on WebMechanix.
Read moreDec 12, 2022
10 marketing automation ideas you’re not using yet (but should be)
Most marketers have automation tools. But are they really getting the bang for their buck? In my experience as a Strategic Consultant at HubSpot, they’re not. There are so many unique ways to connect with your customers on a personal level without breaking the bank or wasting time. In this post, I share 10 marketing The post 10 marketing automation ideas you’re not using yet (but should be) appeared first on WebMechanix.
Read moreDec 8, 2022
How to get started with connected TV (CTV) ads
On this week’s session of The Growth Clinic, Jack Street (Account Manager at WebMechanix) shares his vast understanding of Connected TV (CTV) and how you can leverage CTV ads in your 2023 marketing mix. The post How to get started with connected TV (CTV) ads appeared first on WebMechanix.
Read moreDec 7, 2022
Don’t be afraid to test channels – Andrew Kling
Today’s guest is an energetic and passionate marketer and leader — with decades of experience on the cutting edge of marketing. Andrew Kling is the Senior Vice President of Marketing and Sales at Cognition Financial. Andrew explains the keys to optimizing your funnel, why you need an open mind when exploring channels, and how to The post Don’t be afraid to test channels – Andrew Kling appeared first on WebMechanix.
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