Jan 6, 2023
SEO: Predictions For 2023
What’s happening with SEO, content and online website creation in 2023? Here are some of our predictions and trends that you can expect in creating the desired online footprint for a business in the new year. Content is King One thing that we think you’re going to see is cuts in other kinds of channels […] The post SEO: Predictions For 2023 first appeared on WebSubstance.
Read moreDec 8, 2022
SEO – Looking Back At 2022
What do we see when we look at the track record of SEO and search changes in 2022? Let’s go through some of this useful information for webmasters, companies and other stakeholders. An Analytics Approach One aspect of change this past year is in measurable benchmarks represented by things like core web vitals. Webmasters were […] The post SEO – Looking Back At 2022 first appeared on WebSubstance.
Read moreNov 3, 2022
Hyperlocal PPC Campaigns: And Why Your Company Needs One
The most forward-thinking companies in all industries are getting into hyperlocal PPC and SEO campaigns. That’s because some of the newest search engine algorithms and digital marketing trends support the idea that hyperlocal strategy is going to get results! The hyperlocal marketing strategy replaces a broader-based traditional pattern of marketing to a wider geographic area. […] The post Hyperlocal PPC Campaigns: And Why Your Company Needs One first appeared on WebSubstance.
Read moreSep 29, 2022
Local SEO for Achieving Your Business Goal
How do you make sure that you’re reaching your goals in online engagement? How do you fine-tune your outreach to customers who are using computers and smartphones to research businesses and make purchases? One of the biggest elements in modern marketing methods is local SEO. Local search engine optimization is a modern version of the […] The post Local SEO for Achieving Your Business Goal first appeared on WebSubstance.
Read moreMar 3, 2022
1031 Exchange Responsive Website Design
1031exc.com Work and features: Responsive layout (optimized layout for tablet and smartphones) Ability for owner to easyli modify their web content Contact form with questionnaire Gallery of images Searchable site Technical words linked to definition with popup The post 1031 Exchange Responsive Website Design first appeared on WebSubstance.
Read moreOct 21, 2021
The Trouble with Channels
The digital marketing world is different than it was just a few years ago. If you grew up on SEO keywords and HTML website coding, you’ve seen the industry come a long way. Old Google algorithms give way to new. The world rushes from desktop to laptop, to cloud, to virtualization. Everyone is always embracing […] The post The Trouble with Channels first appeared on WebSubstance.
Read moreAug 31, 2021
Starting a Podcast?
We’ve often talked about the proliferation of digital marketing channels and how companies need to think outside the box. Here’s a thought – in an age where we’re moving beyond simple text and images on the web, a podcast may be just what the doctor ordered for your company. Thought Leadership for the Ears Essentially, […] The post Starting a Podcast? first appeared on WebSubstance.
Read moreJul 12, 2021
Having the Right Images, in the Right Format
You might think this is going to be your basic boring, button-down blog post, but in a very key sense, you’d be wrong. Not having the right photos in the right format is more than just an annoyance for a company. It can be a truly nerve-racking dilemma. First, let’s paint this picture: The management […] The post Having the Right Images, in the Right Format first appeared on WebSubstance.
Read moreMay 6, 2021
Why Your Business Should Consider Getting on Instagram
Maybe you don’t want to hear this. We know that you’re busy managing all of your company’s platforms and channels. Digital marketing is so fragmented and diversified today that you might sometimes feel like you’re pulling your hair out trying to manage it all. But let’s get back to some of the basics. Let’s talk […] The post Why Your Business Should Consider Getting on Instagram first appeared on WebSubstance.
Read moreApr 20, 2021
Making Digital Marketing Fun
As you’re diving into your overall web strategy, don’t overlook one important aspect of how you reach your audiences. Make it fun! Listen, in these trying days, people are stuck indoors with their devices. They don’t want to do research with a notepad, or scan through dense paragraphs to find exactly the right statistic – […] The post Making Digital Marketing Fun first appeared on WebSubstance.
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