Jan 16, 2023
Making PR work during a downturn
When times are tough and budgets squeezed, PR and marketing are often the first to go. But (there’s always a but) skimping on services that will ultimately help your business isn’t a great idea. The key is proving to your board, management team, powers that be, that PR and marketing can deliver a return on […]
Read moreOct 27, 2022
Life Before PR
Life before PR By Tara Williams, Head of HR Like many industries, in PR we’re encountering a few challenges when it comes to finding skilled candidates. To be blunt, there are too many jobs and not enough candidates to fill them. Which is why we’re taking a more rounded approach to recruitment, including attending job […]
Read moreSep 21, 2022
Can PR help you grow during periods of economic uncertainty?
Can PR help you grow during periods of economic uncertainty? By Bekki Bushnell, Head of Business Development The last two years have been interesting, haven’t they? I won’t waste time recapping, we’ve all lived through it. But just as we thought we were out of the woods, along comes an anticipated recession. You can’t make […]
Read moreSep 8, 2022
Why PR? A look at relationships, storytelling and consultancy
In this episode, our team of John Broy, Vicki Curtis and Bekki Bushnell have a lively discussion about why PR is a good idea. They look at what makes a good story and how working with experts to build media relationships and get your message to market is beneficial to a brand.
Read moreAug 31, 2022
Five reasons why video marketing is important
By Mark Wilson, Creative Director Video used to be a term that made marketing & PR teams clench their teeth and wonder in vain where the budget would come from. Unless you were a global brand with a multi-million pound budget, doing video – getting actors, filming it and editing was almost a pipedream. Enter […]
Read moreJun 30, 2022
A chat with Mike Moore, Deputy Editor of TechRadar Pro
In this episode, Vicki Curtis, Head of Media at Whiteoaks, talks to Mike Moore, Deputy Editor of TechRadar Pro. They take a look at the media landscape, from the impact of social media on both pitching and the media, the pandemic, and the future of journalism, to the synergies between the two disciplines, PR and […]
Read moreJun 20, 2022
5 Steps To Writing A Winning Award Entry
By Hannah Buckley, Head of Content The awards calendar forms part of many a PR & marketing plan, regardless of the industry you’re in. Taking home an award (even in some instances being shortlisted among high profile brands) is a great way to showcase your talent and expertise in your industry, demonstrate credibility and strengthen […]
Read moreMay 9, 2022
Getting back to face-to-face basics
By Kate Hellig, Account Executive At the risk of repeating a cliche we have all heard time and again over the past couple of years, I will keep it brief: the pandemic changed everything: the way we work, our practices, expectations and norms. In the public relations industry, this was no exception specifically upon considering […]
Read moreMay 6, 2022
Flying colours – Whiteoaks Achieves CMS accreditation
Hook, Hampshire, 6 May 2022: The PRCA has once again awarded Whiteoaks International its Communications Management Standard (CMS) accreditation. This is the fifth consecutive year that the agency has demonstrated its steadfast commitment to quality. The accreditation was awarded following a successful audit and moderation session, carried out by PRCA audit accessor Carol Magill. The […]
Read moreMay 4, 2022
ENTERPRISE IT SPECIALIST, CAMWOOD PARTNERS WITH WHITEOAKS INTERNATIONAL TO RAISE BRAND AWARENESS AND DRIVE AMBITIOUS GROWTH
Hook, Hampshire, 4th May 2022: Modern workplace and managed services specialist, Camwood has chosen to partner with Whiteoaks International to raise awareness of its brand. The partnership agreement between the two companies follows hot on the heels of the appointment of senior level business executive Andrew Carr as Camwood’s new managing director. The two companies […]
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