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We help B2B, technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth. Our core offerings revolve around the website as the hub of everyone's marketing presence, offering Website Design & Development, Digital Marketing, Branding & Visual Design, and other related services that help sales work better with marketing, and help marketing better track metrics and prioritize efforts. 

SEO for industrial companies — B2B, technical and manufacturing — requires a nuanced approach.

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Windmill Strategy

“We get a lot of leads from our website right now, but struggle with getting sales to follow up with them. How should we aim to fix this?” 

The answer, most likely, is by improving lead quality. 

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Do you need SEO or SEM or both? The trick to success when using these complementary strategies is to remember just that: they’re complementary.

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To succeed in inbound marketing, you need quality content on your website that’s SEO-optimized, that’s specifically tailored to your unique audience and business goals, and that generates trust in your company’s products and services.

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While there is no “one size fits all” response to this question, we’ll attempt to help you understand the key considerations that need to be evaluated to make the right decision on how to get started with your project. 
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Twitter

Windmill Strategy on Twitter

Practical and effective B2B-focused SEO strategies to elevate your B2B website’s visibility with your target audience.

Critical SEO Principles to Improve Your B2B Industrial Website’s Visibility and Ranking

We've compiled some best practices, strategies, and approaches to unlock SME expertise and infuse it into the copy in a way that acknowledges the target reader's pain points and delivers the solution they've grown hungry to hear.

How to Write Website Copy that Attracts, Engages, and Educates Your Target Audience

The website has the most visible part of most B2B companies in today’s digital age. Even established manufacturers realize that driving high-quality prospects to the website is the best way [&#8230;]

The Anatomy of a High-Performing B2B Industrial Website

Examples of successful manufacturing website designs. Manufacturing websites have distinct needs for UX, content strategy and features.

The Best Manufacturing Website Design Examples of 2022-2023: Manufacturing Website Designs That Hit The Mark

B2B manufacturers and OEMs tend to be late adopters when it comes to implementing modern digital marketing strategies. Traditionally, sales has driven revenue in these industries, and marketing has existed [&#8230;]

The Ultimate Guide to Digital Marketing for Manufacturers

Long sales cycles, global reach and complex products are important factors in building OEM marketing strategy and managing the transition to digital marketing.

5 Key Steps to Creating a Successful OEM Marketing Strategy

This article will walk you through how to get started with your industrial marketing strategy and to take control of your marketing in 2023.

How to Get Started with an Industrial Marketing Strategy

Content marketing is an important facet of any inbound marketing plan for industrial marketing teams. To succeed in inbound marketing, you need quality content on your website that’s SEO-optimized, that’s [&#8230;]

The Importance of Content Marketing for Industrial Marketing Teams

We’ve seen a dramatic shift in online platforms and digital marketing as people are working from home and living online more than ever.

Top 7 B2B Web Design Trends in 2023

Engineering website designs can fall short or truly the hit the mark. Here are some of our favorite website design examples for engineering firms.

The Best Engineering Website Design Examples (for AEC, E&D, EPC Companies)

Blog

Windmill Strategy Blog

Does your website’s initial view clearly outline what you do, who it’s for and why prospects should care? 

If not, this is one of the highest-impact changes you can make when you redesign your website.

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As more B2B companies look to e-commerce to add new channels of distribution, the expanding universe of robust and scalable platforms gives senior leaders numerous options in which to choose. #b2b #b2becommerce

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Are you stuck needing to access a Google Analytics account you do not have access to, there are a few solutions to try.

https://hubs.li/H0LNRx20

You don’t have to wait for a website redesign, months of audits and planning, or costly agency fees to start seeing traction. A Digital Marketing Strategy Quick Start gets you on the road to improve your marketing today. #b2bmarketing

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LinkedIn

Windmill Strategy on LinkedIn

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.