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Dec 9, 2022
Many businesses might still think that digitalising only means designing a website to sell their services or creating a social media account. It goes without saying these things are indeed essential: to keep a good level of competitiveness, most businesses nowadays cannot go without a ‘digital front’, as any Branding agency in Australia specialising in […] The post The Importance of Digital Brand Building Today appeared first on Wombat Digital.
Read moreOct 14, 2022
As 2022 quickly runs through its last months at a seemingly breakneck speed (this year really flew by!), perhaps now is a good time to take a short pause, draw a couple of deep breaths and take stock of what we have done and where we are going. Hardly anyone would not agree that this […] The post How to Take your Digital Marketing Strategy to the Next Level in 2023 appeared first on Wombat Digital.
Read moreFeb 21, 2022
As anyone who has started a company can tell you, building a strong and cohesive brand is not an easy thing. Of course, an appealing graphic design has been an important part of it since large commercial brands exist. The broad digitalisation of marketing has also put new techniques forward which have become a requirement, […] The post Conscious Branding appeared first on Wombat Digital.
Read moreDec 8, 2021
The metaverse is coming and it will change paid advertising, social media performance, and paid social forever. The Metaverse is Coming. It is true. Although the metaverse started as a Sci-Fi term, it is increasingly becoming more real. Facebook changed its name to Meta; this was not a rushed or unexpected move, but rather a […] The post The impact of the Metaverse on Digital Marketing Strategies and Paid Advertising appeared first on Wombat Digital.
Read moreNov 21, 2021
The world is becoming more digitalized by the minute, and if you run a business or company this is something that can’t be ignored. Big companies invest millions of dollars in strategies such as branding, social media presence and keyword-bidding for higher ranking in search engines. However, if your business is small to medium-sized, perhaps […] The post The Best Digital Marketing Strategies and Trends for SMEs in 2022 appeared first on Wombat Digital.
Read moreSep 24, 2021
Everyone knows that for a business or enterprise to be successful in today’s digital world, it will need to implement an effective digital marketing strategy. We have already talked about some aspects of this in our previous blog posts. We gave you a couple of tips to boost your digital marketing strategy, and we also […] The post The Importance of Paid Advertising and SEM For Any Business Today appeared first on Wombat Digital.
Read moreJun 2, 2021
You might have noticed that, in the last few years, marketing has undergone a significant shift towards new strategies. There are multiple reasons behind this shift. The most significant is the fact that “traditional” forms of marketing no longer seem to be engaging clients in the way that marketing should. Why is this happening? Why […] The post Why Inbound Marketing Has Become the Most Effective Form of Marketing Today appeared first on Wombat Digital.
Read moreApr 27, 2021
When we use the internet in our everyday lives, it is easy to forget the material dimension that underlies an otherwise seemingly immaterial digital experience. The internet depends on very concrete infrastructure, from the dizzyingly complex network of underwater cables that cross the oceans to the electric systems that fuel our personal devices and data […] The post Eco-friendly Websites: 5 Things every Australian Should Know About the Environmental Impact of the Digital World appeared first on Wombat Digital.
Read moreJan 15, 2021
2020 is finally over. A peculiar year, to say the least. Although throughout the world the usual celebrations were either subject to restrictions or outright cancelled, another orbital cycle around the sun is always a good opportunity to reflect on the year that just passed, as well as to look forward to what the year […] The post 12 Tips to Boost your Digital Marketing Strategy in 2021 appeared first on Wombat Digital.
Read moreOct 17, 2020
The transition of companies to the digital world is a process that, until now, had been taking place at a steady, yet gradual pace. Whilst some enterprises had already managed to swiftly adapt to the new scenarios enabled by technology, others were planning to carry out the crossover throughout the years. Moreover, many more were […] The post 5 Ways In Which COVID-19 Has Boosted Digital Transformation of SMEs appeared first on Wombat Digital.
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