WordPlay Public Relation
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WordPlay Public Relation
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SOCIAL MEDIA MARKETING
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Dec 30, 2022
Does Your Marketing Have Momentum?
I heard a phrase recently that sparked my interest: Momentum generates momentum. I got the general concept, but I dug a little deeper to find out how I could apply it to marketing. I looked up the definition of momentum and found some mumbo jumbo about velocity, mass, vector quantity…what the heck does marketing have … Continue reading Does Your Marketing Have Momentum? The post Does Your Marketing Have Momentum? first appeared on WordPlay Texas.
Read moreDec 16, 2022
Are You Social Selling or Socializing?
Since we’re in the midst of the busiest buying season of the year, I thought this was an appropriate topic: Are you social selling or socializing? For most business owners, making money is at, or near, the top of your to-do list. So, when it comes to social media, sharing funny memes or posting cute … Continue reading Are You Social Selling or Socializing? The post Are You Social Selling or Socializing? first appeared on WordPlay Texas.
Read moreNov 23, 2022
What is in Your 2022 Highlight Reel?
I’ll admit, I’ve been in denial the holidays are here. But, with Thanksgiving less than 24 hours away and Christmas decorations everywhere, I decided it’s time to get on board. This week is all about being thankful for our blessings. Family, friends and health are typical responses when asked the question, “What are you thankful … Continue reading What is in Your 2022 Highlight Reel? The post What is in Your 2022 Highlight Reel? first appeared on WordPlay Texas.
Read moreNov 19, 2022
What Quick Win Do You Offer?
I’ve been hearing and seeing this phrase a lot lately: quick wins. It has appeared in different contexts, but has the same core meaning: A solution or action that can be easily implemented to get a quick result. Quick wins usually take place at the beginning of a process and fall into one of these … Continue reading What Quick Win Do You Offer? The post What Quick Win Do You Offer? first appeared on WordPlay Texas.
Read moreNov 11, 2022
Holiday Marketing Strategies to Put on Your Wish List
HO HO HO! Ready or not, the holiday season is here. Although I refuse to decorate until after Thanksgiving, it is time to make your marketing merry and bright. For retail and e-commerce businesses, this is a no-brainer. Contrary to popular belief, the holiday season can also be a money-maker for service businesses and B2B products. I’ve talked to … Continue reading Holiday Marketing Strategies to Put on Your Wish List The post Holiday Marketing Strategies to Put on Your Wish List first appeared on WordPlay Texas.
Read moreOct 20, 2022
Is Your Marketing a Trick or Treat?
Do your ads make people scream in horror? Does your website give customers nightmares? Are your email blasts too frightful to read? Hopefully, your marketing isn’t truly horrifying, but my real question to you is this: How does your marketing make people REACT? And, more importantly, ACT? Do they keep scrolling or send you a … Continue reading Is Your Marketing a Trick or Treat? The post Is Your Marketing a Trick or Treat? first appeared on WordPlay Texas.
Read moreOct 13, 2022
Q4 Marketing Checklist to Prepare for 2023
Ready or not, we’re nearing the end of 2022. Which means it’s time to take stock of where you’re at and where you want to be going into 2023. This is an exercise I conduct with all my retainer clients to track progress and most significantly, results. This step must be done before planning can … Continue reading Q4 Marketing Checklist to Prepare for 2023 The post Q4 Marketing Checklist to Prepare for 2023 first appeared on WordPlay Texas.
Read moreOct 6, 2022
What keeps small biz owners awake?
It’s the beginning of Q4 2022 and I’ve already received my first email about 2023 marketing trends. Normally, I wouldn’t write about this just yet, but it came packaged as survey results from 400 small business owners across the U.S. I was intrigued and downloaded the report. In “State of the Entrepreneur 2022” from Leadpages … Continue reading What keeps small biz owners awake? The post What keeps small biz owners awake? first appeared on WordPlay Texas.
Read moreSep 28, 2022
What is Your One-Word Why?
I recently attended a meet-and-greet reception with jewelry designer Kendra Scott, as part of the tour for her new book, Born to Shine. I was in awe of the self-made billionaire who glowed in a yellow dress that matched her personality. After listening to her candid Q&A interview, I saw her as more than a … Continue reading What is Your One-Word Why? The post What is Your One-Word Why? first appeared on WordPlay Texas.
Read moreSep 15, 2022
To TikTok or Not to TikTok?
A client recently asked me to start promoting her business on TikTok, the popular video-based social media platform. My response was “Why?” I admit, it was somewhat of a trick question to see if she had valid reasons to invest marketing resources…or, as I suspected, because she heard, “It’s the social media app everyone is using.” … Continue reading To TikTok or Not to TikTok? The post To TikTok or Not to TikTok? first appeared on WordPlay Texas.
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