Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Every company has at least one great story to tell: its own. At WordWrite, we believe authentic stories move hearts and minds and inspire action. That’s why we're in the business of uncovering, developing and sharing your company’s Capital S Story to reveal why someone would buy from you, work for you, invest in you, partner with you or donate to you.

For nearly 20 years, our approach to public relations has proven to be unlike that of any other firm: it's driven by a proprietary storytelling process that taps the deep and elemental human love of stories to build two-way, ongoing relationships with the audiences our clients need to reach. We work alongside clients throughout our unique 3 “P” process – a plan, a pyramid to drive messaging, and PESO, the industry leading model for sharing content, created by Gini Dietrich. 

We’re wired to achieve success in using metrics that matter to you. We dig deep to understand your story and will work diligently to share it with those who need t

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/the-time-a-great-storyteller-failed-the-crowd" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/bill%20clinton.jpeg" alt="The Time a Great Storyteller Failed the Crowd" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The moment was finally here. The greatly anticipated, prime-time speech during the opening night of the 1988 Democratic Convention was going to be the chance for a promising politician from Arkansas to wow the crowd in Atlanta and the millions listening at home.

WordWrite Blog - 2019

The Time a Great Storyteller Failed the Crowd

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/wanamaker-powers-squandered-legacy" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/blog%20header%20%281%29.png" alt="Wanamaker, Powers &amp; the Squandered Legacy of 19th Century Ad Men" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Born in 1838 as the son of a brickmaker, department store pioneer John Wanamaker changed the way the world shops. He introduced guaranteed pricing and money-back guarantees, and he was the first to have music played in stores (no Top 40 hits coming through the speakers, but actual in-store bands).

Wanamaker, Powers & the Squandered Legacy of 19th Century Ad Men

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/how-complex-businesses-use-storytelling-to-drive-growth" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/drive%20growth%20%281%29.png" alt="How complex businesses use storytelling to drive growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
I’m sure it comes as no surprise to most of you that engaging with consumers through compelling storytelling is an essential part of marketing in the business-to-consumer (B2C) world.

How complex businesses use storytelling to drive growth

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/exploring-the-power-of-business-storytelling" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/business%20storytelling%20%282%29.png" alt="Exploring the power of business storytelling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
All great leaders feel stuck at one point or another.&nbsp;They can clearly visualize where they want to go and who they want to reach in their marketing efforts, but their branding strategies aren’t resonating with target audiences. When this happens, it’s important to pause and evaluate the story at your business’s core —&nbsp;the impetus that fuels your mission to solve problems, innovate and inspire others in your industry. ­­

Exploring the power of business storytelling

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/3-elements-to-business-storytelling" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/2021/adobestock-108637469-story-resized.jpg" alt="The 3 Elements to Great Business Storytelling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
&nbsp; 
The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics, “Godfather” films (OK, that’s debatable) and, of course, elements of stories.

The 3 Elements to Great Business Storytelling

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/three-things-your-parents-taught-you-storytelling" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/2021/storytelling11-resized-600.jpg" alt="Three things your parents taught you about storytelling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
&nbsp; 
<div> 
 A version of this blog post appeared previously on the <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/03/24/three-lessons-about-storytelling-from-your-childhood-that-businesses-should-apply-today/?sh=4aa9858d1497">Forbes Agency Council blog.</a> 
 As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m frequently reminded of my earliest lessons in the power of storytelling. 
</div>

Three things your parents taught you about storytelling

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/why-s-for-story-should-come-before-b-for-brand" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/2021/adobestock-108637469-story-resized.jpg" alt="Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
&nbsp; 
A version of this blog post appeared previously on the <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/05/04/why-s-for-story-should-come-before-b-for-brand-in-the-marketing-alphabet/?sh=91ab3324fe65">Forbes Agency Council blog.</a> 
Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, there's a confusing explosion of content, interest and hype around the storytelling concept.

Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/the-corporate-giant-storytelling" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/Southwest_triangle_napkin.jpeg" alt="The corporate giant whose LUV for storytelling proves its power" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
&nbsp; 
Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza.

The corporate giant whose LUV for storytelling proves its power

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/the-best-way-to-reach-journalists-is-the-most-obvious-0" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/reporter%20camera.jpeg" alt="The best way to reach journalists is the most obvious: Start with a good story" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The principle of Occam’s razor suggests the simplest solution is almost always the best. 
Against the backdrop of an increasingly complex world where news is constantly changing, a recent report indicates how true that centuries-old rule of thumb still is when trying to gain the attention of the media. 
Reporters just want a good story. 
Cision’s 12th annual State of the Media study surveyed more than 2,700 journalists in 15 countries during February. We’ve read the full 32-page report for you, but feel free to download it <a href="https://www.cision.com/resources/research-reports/2021-state-of-the-media/">here</a>. The insights were interesting, plentiful and — at least to us — not much of a surprise (especially the good story part). 
Some key takeaways: 
<ul> 
 <li>Journalists receive way too many pitches but find most of them “irrelevant.” </li> 
 <li>As COVID-19 coverage continues, 36.5% of journalists want “feel good” stories on getting back to normal and how companies, communities and technologies are helping others. </li> 
 <li>4% of journalists want more research-based, thought leadership content. </li> 
 <li>Organizations are moving away from “news of the day” and toward longer, character-driven storytelling. </li> 
 <li>Nearly half (47%) are covering five or more beats and must write seven or more stories per week. </li> 
 <li>33% file 10 or more stories weekly. </li> 
 <li>More than half (53%) receive at least 50 pitches a week, and more than a quarter (28%) receive more than 100 per week </li> 
 <li>However, nearly 70% say less than 25% of the pitches they receive are relevant to the audiences they’re trying to reach</li> 
</ul> 
At <a href="https://wordwriteagency.com">WordWrite</a>, we believe earned media (i.e., traditional public relations outreach to reporters) remains a critical element of tactical execution within a larger strategic marketing and communications plan — depending, of course, on your target audience and where your potential high-value clients or customers go for information. Thought leadership marketing, in its various content forms, is essential for providers of complex services to reach the leaders inside middle-market companies. 
On the flip side, we have been telling clients for years how reporters are spread too thin and don’t have the time to dedicate to becoming an expert in just one area. In the past, this attribute was a qualification for top writers to be able to work at larger, more respected publications. 
Given these challenges and the findings in the State of the Media Study, how exactly do you cut through the noise and ensure the information your business is sharing isn’t being viewed as “irrelevant” by reporters? 
If you’re at all familiar with our philosophy, you should already know the answer. It all comes back to a story – specifically your <a href="https://www.wordwriteagency.com/find-your-capital-s-story">Capital S Story</a>, which differentiates you from the competition and ultimately helps generate measurable results. 
The three key components are authenticity, fluency and engagement. Your story must start from a place of truth, be shared by subject matter experts in your organization and then be constantly evaluated to ensure it’s engaging your target audience. We even have a trademarked process called <a href="https://www.wordwriteagency.com/storycrafting">StoryCrafting</a> to help you uncover and develop it. 
The old notion of PR simply “raising awareness” is rapidly fading away. CMOs and internal communications teams understand they must justify their marketing spend to the C-suite. And if you think ROI doesn’t matter as much to reporters as it does to PR pros or businesses, then think again — almost 60% percent of journalists in the survey agreed that the availability of detailed audience metrics has changed the way they evaluate potential stories. 
But the good news for businesses is that reporters still want to hear what you have to say. Nearly 80% of journalists want to receive news announcements from businesses and organizations. 
To move the needle, a Capital S Story must be deployed as part of a broader marketing communications strategy, developed in concert with your agency partners, your internal team and the C-suite. You must provide reporters and other key stakeholders with the right content, at the right time, and in the right places. 
It might sound obvious. It might be the best option. It could even be viewed as the simplest solution. But without a clearly defined Capital S Story, getting journalists to bite on your news won’t ever be easy.

The best way to reach journalists is the most obvious: Start with a good story

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.wordwriteagency.com/blog-2/differentiation-drives-your-organization" title="" class="hs-featured-image-link"> <img src="https://www.wordwriteagency.com/hubfs/ROI%20image.jpeg" alt="Differentiation drives your organization’s digital marketing success" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
&nbsp; 
More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, clients or market share. 
The results of <a href="https://cmosurvey.org/results/">The CMO Survey</a> provide page after page of data documenting this shift away from more traditional marketing and advertising approaches. The purpose of the 26th edition of the report is to “collect and disseminate the opinions of top marketers in order to help predict the future of markets, track marketing excellence and improve the value of marketing in firms and society.” Of nearly 3,000 top marketers solicited for their feedback, more than 350 responded. Nearly 95% of those who chose to participate were VP level or higher. 
If you have a tendency to “geek out” on this type of information (like we do), then feel free to dive deep into the survey’s <a href="https://cmosurvey.org/wp-content/uploads/2021/02/The_CMO_Survey-Highlights_and_Insights_Report-February-2021.pdf">highlights and insights</a> PowerPoint, which tops out at a whopping 85 slides. If not, allow me to share a CliffsNotes version focusing on what we believe are the most significant findings from the report – at least in terms of their relevance to B2B providers of complex services. 
<ul> 
 <li> 72% of marketing leaders responded that the role of marketing in their companies increased in importance during the last year </li> 
 <li>During the pandemic, digital marketing spending increased by an average of 11.5%, including a whopping 15.6 percent increase in digital marketing for B2B services </li> 
 <li>Nearly 50% of marketers are able to demonstrate the ROI of their marketing investment, an increase of almost 40% since the beginning of the pandemic </li> 
 <li>Spend for B2B marketers in companies of less than $500 million in sales has increased 3% during the pandemic </li> 
 <li>B2B marketers are forecasting an even higher digital marketing spend in 2021 </li> 
 <li>Traditional advertising is down 5.3%, meaning the increase in digital marketing is coming directly from traditional advertising </li> 
 <li>LinkedIn has emerged as a favorite for B2B marketers who can use the platform to build online events, target prospects based on specific search terms, start online user groups and build their database en masse </li> 
 <li>In adapting to COVID-19, B2B marketers concluded “reputation marketing is king”</li> 
</ul> 
Certainly, that’s plenty of information to digest as an appetizer, let alone the full meal outlined in the massive report. These trends are likely to increase as marketers learn more about where their target audiences go to consume information digitally. 
Yet with opportunities come fresh challenges, including how to distinguish yourself as a business from the competition as digital marketing (and the subsequent boatloads of digital noise) increase exponentially. 
You’ll note how the findings highlighted above indicate a growing parallel between the growth in marketing spend and an organization’s increased emphasis on and ability to demonstrate ROI. 
Missing from that equation is how exactly B2B marketers should define success. 
At <a href="https://wordwriteagency.com">WordWrite</a>, we recommend you never spend a dollar on marketing unless you can prove how the investment has contributed to the business goals you seek to accomplish. 
But what is it that you should measure? Clicks? Likes? Follows? 
How to differentiate 
Readers of this space likely know where I’m headed next. Just because what I’m about to write might be predictable, however, doesn’t make it any less true. 
Without first establishing an authentic story that is rooted in truth, shared consistently by those experts in your organization who can tell it fluently and measured for how well it engages your target audiences, the most well-intentioned marketing campaign can fall flat. 
If “reputation marketing” is king (at least according to this survey), then uncovering, developing and sharing your <a href="https://www.wordwriteagency.com/find-your-capital-s-story">Capital S Story</a> is the path to marketing success, digital or otherwise. This story describes why someone should buy from you, invest in you, partner with you or work with you. 
Without differentiating yourself from the crowd, you’ll simply blend in with countless competitors who are also technically sophisticated and skilled in creating digital marketing assets such as ads, landing pages, social posts, videos, images, etc. 
But where do your target audiences go and what do they see when they interact with those assets? What exactly is it those assets are telling them to do? How does the content inform their journey into your sales funnel? 
Those are the types of questions we help clients answer when we work with them to create their Capital S Story. 
Digital marketing lives in a big tent. It can quickly devolve into a circus if you’re not carefully focused on what makes your business stand out. 
To learn more about harnessing the power of your company’s authentic story, click here to read a sample first chapter of WordWrite Founder and President Paul Furiga’s new book,&nbsp;<a href="https://www.amazon.com/gp/product/1733032207/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1733032207&amp;linkCode=as2&amp;tag=wordwritepr-20&amp;linkId=bef363d4563ab56dde2a2085b084e730">“Finding Your Capital S Story: Why your Story Drives your Brand.”</a>

Differentiation drives your organization’s digital marketing success

Blog

WordWrite Blog

Top-tier media outlets may not be the solution to targeting your specific audience. Learn more about why #tradepublications can be more effective in gaining earned media placements in your company's industry. 
https://t.co/BRDyg5FAFp

WordWrite

Words become so much more when they are used to make connections!

The use of relationship-driven, human-centered design can majorly transform your customer's experience. Check out how this strategy can drive #influence and #outcomes for your company. https://t.co/RRIpULvLY8

WordWrite's very own President and Chief Storyteller, Paul Furgia, recently had the opportunity to speak on the High Frequency Mindset Podcast about the principles of becoming an effective business storyteller. Listen to the podcast out now! https://t.co/cwLMv2O22r

Fluency is the second of the three pillars of a great business story. WordWrite's Chief Storyteller, Paul Furiga, describes the importance of #fluency when sharing your company's message to be clearly understood without confusion.
https://t.co/XgrJmES7Cn

Twitter

WordWrite on Twitter

Are you implementing an effective content marketing strategy? Check out our website to see how we can help you enhance your content marketing.

https://hubs.la/H0NZ2lv0

We are excited to announce that we have grown our WordWrite family! Welcome our new digital and inbound marketing specialist Trey Adams to our team of #marketingprofessionals.

https://hubs.la/H0NZfyQ0

Having a plan for your company’s social media is important. Here are content ideas for when you run out of inspiration or become stuck with writer’s block.

“Story is different than pitching a product or service directly. It unites people into a big community of the like-minded who want to listen to what a brand is saying because they share the company’s values, goals, and dreams.” 

Read this article to learn five storytelling best practices that help companies be heard by target audiences.

Have you reserved your spot for our next webinar? Be sure to join us on June 10 for a free training on how to share your Capital S Story in a digital world. Sign up here!

Facebook

WordWrite on Facebook

Meet WordWriter Jeremy Church. Jeremy is accountable for providing day-to-day oversight of agency operations, including growth, profitability and client retention. He also focuses on the personal and professional growth of WordWrite team members by helping them develop solutions to the challenges they confront in their specific roles. At the client level, Jeremy oversees account leaders in developing the objectives and strategies that align with industry best practices.
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Learn more about our team on our website!
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#pragency #workplaceculture #brandjournalist #team

This week’s #quoteoftheweek is from author Harper Lee.
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#inspirationalquotes #storytelling #pragency

Meet WordWriter Dan Stefano. From social posts to long-form articles, Dan’s the guy who makes it happen. He’s also editor of The Pittsburgh 100, responsible for planning, writing, editing and tightening the screws on WordWrite’s bi-weekly must-read publication. Dan pitches compelling stories to journalists, serves as the agency’s copy editor and assists with overall operations.
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Learn more about our team on our website!
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#pragency #workplaceculture #brandjournalist #team

This week’s #quoteoftheweek is from Stan Lee, Marvel Comics icon.
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#inspirationalquotes #storytelling #pragency

Meet WordWriter Keira Koscumb. Keira is our digital strategist, always thinking through the best digital strategies to help clients reach their core customers. She manages all our digital efforts and is one of the most organized and data-driven leaders we know.
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Learn more about our team on our website!
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#pragency #workplaceculture #businessinsights #marketingstrategies

Instagram

WordWrite on Instagram

Are you implementing an effective content marketing strategy? Check out our website to see how we can help you enhance your content marketing.

#contentmarketing #businesstobusiness #ROI

https://hubs.li/H0NZ3xW0

Did you miss our “Finding Your Capital S Story” webinar? Catch the interactive session on-demand now.

#webinar #capitalsstory #thepowerofstorytelling

You shouldn’t spend a single dollar on your marketing unless you can tell whether that dollar is doing anything for you. 

Join WordWrite President Paul Furiga in an interactive session on June 10 at noon to learn how to put your digital marketing efforts to good use through cohesive storytelling.

#digitalmarketing #storytelling #capitalsstory



Did you know engaging the emotional side of your audience drives ROI? Check out this article to explore how hero-villain brand stories tap into strong emotions and drive conversations.

#ROI #storytelling #herostories



Do you want to take your content marketing strategy to the next level? Here are some tips to help you start building a consistent content marketing foundation.

#contentmarketing #brandmessaging #marketing strategies



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