Working Media Group on Blog

Working Media Group on Blog

Aug 28, 2020

Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to… The post Biz Buzz with Marty Avallone appeared first on Working Media Group.

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Aug 12, 2020

Will video podcasts kill the audio podcast star?  With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go?  Do you dive right into video or start with audio?  There are pros and cons… The post Audio vs. Video Podcasts appeared first on Working Media Group.

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Aug 4, 2020

We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive… The post YouTube Content and Optimization appeared first on Working Media Group.

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Jul 15, 2020

Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes?   And in 2017 51% of B2C and B2B marketers were running YouTube video ads?   And we can only expect that to increase.  But while many companies currently utilize YouTube in their marketing strategy… The post Social + Advertising + Search = YouTube appeared first on Working Media Group.

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Jul 1, 2020

On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education… The post YouTube – Not Just Cat Videos appeared first on Working Media Group.

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Jun 15, 2020

YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%.  And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the… The post YouTube – It’s Where The People Are appeared first on Working Media Group.

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May 28, 2020

What does Gen-Z care about when making purchases? Has COVID-19 changed the importance of causes? Gen-Z as a whole has always been conscious of a company or brand’s stance on social and environmental issues when considering purchase.  In fact, research from Porter Novelli/Cone from 2019 showed that 93%1 of them already believed that companies should… The post Gen-Z – They’re not just about value, they’re about values too. appeared first on Working Media Group.

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May 14, 2020

YouTube allows advertisers to share their unique content with audiences in a way that is easy to digest and share with others! We are honored to be named as a top Youtube Marketing agency by Influencer Marketing Hub. See below for what Influencer Marketing Hub had to say: Working Media Group is an independent, performance-driven media planning… The post Working Media Group Named Top 12 YouTube Marketing Agency appeared first on Working Media Group.

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May 7, 2020

Euromonitor International revealed the Top 10 Consumer Trends for 2020 in early January, but as we all know the world is now quite different, so have those trends changed? Yes, in some ways they have.  The trends they identified are still in play, half of them in fact have been accelerated by the pandemic, while… The post Consumer Trends of 2020 and the Effects of COVID-19 appeared first on Working Media Group.

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Apr 30, 2020

The new numbers, collected last week by Mindshare’s U.S. Consumer Insights team, show the longer people are stuck at home, the more likely they are to be boosting their radio listening. When the agency asked the same question during the week of March 31, 21% of people surveyed said they were listening to more radio.… The post Podcast Consumption Up appeared first on Working Media Group.

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