Oct 13, 2021
Daily Ad Brief – Interview with Working Media Group’s Marty Avallone
On Daily Ad Brief’s show “Media Champions,” their host speaks with experts within the media community. Click here to watch the latest episode with Working Media Group’s own Marty Avallone. The post Daily Ad Brief – Interview with Working Media Group’s Marty Avallone appeared first on Working Media Group.
Read moreMay 10, 2021
Connected TV Post-Pandemic
By Elizabeth Iadevaio, Research and Partnerships The coronavirus pandemic has affected everyone around the world in many different ways – but how has it affected connected TV? Ever since the start of the pandemic, the amount of time that people are spending on streaming platforms has increased dramatically. The streaming platform Roku saw this as… The post Connected TV Post-Pandemic appeared first on Working Media Group.
Read moreApr 13, 2021
Clubhouse Proves Gen X Still Has Something to Say
When it comes to the adoption of social media, teenagers and young adults are the base of our knowledge. The recent launch of Clubhouse, however, has reminded us that Gen X are still valuable social media pioneers. A recent article from The Drum explains why: On networks such as Twitter, LinkedIn, and Pinterest, the average… The post Clubhouse Proves Gen X Still Has Something to Say appeared first on Working Media Group.
Read moreFeb 12, 2021
5 Key Ways to reach Gen Z Zoomers
By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if you want to catch the eye of Gen Zers… The post 5 Key Ways to reach Gen Z Zoomers appeared first on Working Media Group.
Read moreFeb 4, 2021
SIX WAYS VIDEO CONSUMPTION IS CHANGING
By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30 spots on linear tv. Video is always expanding, changing,… The post SIX WAYS VIDEO CONSUMPTION IS CHANGING appeared first on Working Media Group.
Read moreOct 5, 2020
The Consumer – Marketer Media Channel Divide
Great advertising is about getting the right message to the right person at the right time and in the right place, but a recent study from Kantar Media shows that consumer perception of a channel is also important. Advertisers need to strive to strike a balance between reach, messaging, targeting as well as consumer trust… The post The Consumer – Marketer Media Channel Divide appeared first on Working Media Group.
Read moreAug 28, 2020
Biz Buzz with Marty Avallone
Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to… The post Biz Buzz with Marty Avallone appeared first on Working Media Group.
Read moreAug 12, 2020
Audio vs. Video Podcasts
Will video podcasts kill the audio podcast star? With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go? Do you dive right into video or start with audio? There are pros and cons… The post Audio vs. Video Podcasts appeared first on Working Media Group.
Read moreAug 4, 2020
YouTube Content and Optimization
We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive… The post YouTube Content and Optimization appeared first on Working Media Group.
Read moreJul 15, 2020
Social + Advertising + Search = YouTube
Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes? And in 2017 51% of B2C and B2B marketers were running YouTube video ads? And we can only expect that to increase. But while many companies currently utilize YouTube in their marketing strategy… The post Social + Advertising + Search = YouTube appeared first on Working Media Group.
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