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Dec 30, 2022
Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 17-19, 2023 ... Read more The post 2023 Automotive Conferences in Las Vegas first appeared on Worth Advertising Group.
Read moreDec 29, 2022
Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the car buyers’ needs and the type of customers who bring their vehicles in for service and repairs. Highly targeted campaigns have ... Read more The post How To Target In-Market Car Shoppers first appeared on Worth Advertising Group.
Read moreDec 17, 2022
Creating The Best Automotive Email Marketing Automotive email marketing, when done correctly, can and will produce results. It’s not a secret that email marketing is the best marketing method for connecting with local car buyers. When dealerships send out consistent email campaigns to communicate with their subscribers, they are more likely to retain them and ... Read more The post Must-Have Components of a Successful Automotive Marketing Email first appeared on Worth Advertising Group.
Read moreDec 4, 2022
Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies that are very effective against dealer groups while using less marketing money. The key to successfully competing against dealer groups and ... Read more The post How To Market a Small Car Dealership first appeared on Worth Advertising Group.
Read moreNov 23, 2022
Best Marketing Company For Car Dealerships Worth Advertising Group is considered one of Florida’s best automotive marketing companies. We have served individual dealerships and automotive dealer groups for over 15 years. Our advertising company specializes in email marketing services. We provide email lists and bulk email deployment to ensure dealership messages reach the right type ... Read more The post Automotive Marketing Companies In Florida first appeared on Worth Advertising Group.
Read moreNov 17, 2022
What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of consumers so they will choose your dealer brand over competitors. An advantage of tier 2 campaigns is that auto manufacturers collaborate ... Read more The post Tier 2 Automotive Advertising first appeared on Worth Advertising Group.
Read moreNov 5, 2022
Automotive Video Marketing Engages Car Buyers We think videos are great bonus content when mixed with vehicle offers that will entertain people receiving your emails and provide a much more personalized experience. Using video content in your email marketing campaigns is a great way to increase click-through and conversion rates. Videos highlighting what your dealership ... Read more The post Video Email Marketing For Automotive Dealers first appeared on Worth Advertising Group.
Read moreOct 28, 2022
Car Marketing Campaigns Email marketing is still one of the best ways for dealerships to reach car buyers. Automotive dealership email marketing campaigns that are sent regularly help drive traffic to dealer websites and keep local customers informed about your current inventory of vehicles. At any given moment, the people you email may need to ... Read more The post Automotive Dealership Email Marketing Campaigns first appeared on Worth Advertising Group.
Read moreOct 19, 2022
How to Connect With Gen Z Online One of the best ways automotive dealerships can connect online with Gen Zers is through video distribution and marketing. According to Adobe.com, an estimated 65 percent of the Gen Z age group use Instagram daily, 62 percent use YouTube daily, and almost all have smartphones. This is why ... Read more The post Why Automotive Video Marketing Helps Connect With Generation Z first appeared on Worth Advertising Group.
Read moreOct 7, 2022
Car Make and Model Research Pages An educated car buyer is typically an easy sell when they walk into your dealership, and this is why we recommend creating automotive model research pages on your dealer’s website. While vehicle listings show detailed information about the car, trucks and SUVs for sale on your lot, they do ... Read more The post How Dealerships Can Attract Car Buyers With Model Research Pages first appeared on Worth Advertising Group.
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