With more than 21 years of in interactive marketing and a background in traditional and interactive public relations, Tony Wright has spent his career helping businesses of all sizes be profitable on the Web. Wright is a search marketing geek and with extensive experience in crisis communication and reputation strategy, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.

Elmer is VP of Operations at WrightIMC. Following a career in the U.S. Army as an intelligence analyst, he has worked in digital marketing for over 25 years. He has experience and expertise working with businesses of all sizes from SMBs to Fortune 5-sized corporations including Wilsonart, Banfield Pet Hospital, Corner Bakery Cafe, Ford Motor Company, Kroger, Mars Corporation, and Valvoline; optimizing websites focusing on local, e-commerce, informational, educational and international.