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Jan 5, 2023
Imagine publishing a Google Ads campaign and then realizing that you’re not getting any impressions or clicks. There’s a good chance that your ad isn’t showing and that’s why there’s no engagement. While this sounds bad, it’s not actually a huge deal. There are several reasons why this could be happening, and easy ways to … Continue reading "Top 5 Reasons Why Your Google Ads Aren’t Showing" The post Top 5 Reasons Why Your Google Ads Aren’t Showing first appeared on WSI Star Web Solutions.
Read moreJan 7, 2022
As we head into the New Year, it’s important to brush up on some of the changes that have taken place so that you can prepare your new marketing strategy. When it comes to pay per click advertising, there’s never a dull day! While businesses were dealing with supply chain disruptions, labor shortages and increasing … Continue reading "Biggest Changes to Google Ads You Need to Know for 2023" The post Biggest Changes to Google Ads You Need to Know for 2023 first appeared on WSI Star Web Solutions.
Read moreDec 30, 2022
Have you ever read through a blog post and found it difficult to read? Maybe it was because the paragraphs were too long, there were no subheadings to break up the content or no images to support what you were reading. Whatever the case, hard-to-read blog posts are not enjoyable, causing people to leave the … Continue reading "How to Organize Blog Posts So They’re Easy to Read" The post How to Organize Blog Posts So They’re Easy to Read first appeared on WSI Star Web Solutions.
Read moreDec 27, 2022
Sending email newsletters to your customer base is an excellent way to stay in touch, build long-term relationships and generate sales. But like other marketing strategies, creating newsletters can get dry over time. Many people struggle to come up with new topics and content to engage their audience. Fortunately, we have some newsletter ideas that … Continue reading "Newsletter Topic Ideas to Kick Up Your Email Marketing Campaigns" The post Newsletter Topic Ideas to Kick Up Your Email Marketing Campaigns first appeared on WSI Star Web Solutions.
Read moreNov 27, 2022
Links are an important part of search engine optimization, or SEO. Building links is one of many tactics used in SEO because it signals to Google that your site is a quality resource. Sites with more backlinks tend to rank higher on the search engines, too. What you may not know is that there are … Continue reading "3 Types of Links that Matter Most for SEO" The post 3 Types of Links that Matter Most for SEO first appeared on WSI Star Web Solutions.
Read moreNov 21, 2022
With more than half of Americans saying they will shop on Small Business Saturday, it’s important that your business is prepared! The purpose of Small Business Saturday is to encourage people to shop small during the post-Thanksgiving weekend. Doing so supports local economies and helps small businesses compete with larger retailers. This year, Small Business … Continue reading "Get Ready for Small Business Saturday With These Ideas" The post Get Ready for Small Business Saturday With These Ideas first appeared on WSI Star Web Solutions.
Read moreNov 18, 2022
Who’s ready for the holiday season? Even if you could use more time to prepare, there’s no stopping this time of year! And this season will be like no other. According to a report in Business Wire, U.S. holiday gift spending may drop by $30 billion. The biggest drops are expected to come from clothing … Continue reading "Preparing Your Small Business for the 2022 Holiday Season" The post Preparing Your Small Business for the 2022 Holiday Season first appeared on WSI Star Web Solutions.
Read moreNov 24, 2022
Launching a website is a big deal, but the hard work doesn’t stop here. Once your website is live, you will need to concentrate on creating good content and improving the user experience. Being a hands-on website owner allows you to keep moving forward and keep gaining traction with the search engines. Fortunately, there are … Continue reading "Steps to Take When Your Business Website Goes Live" The post Steps to Take When Your Business Website Goes Live first appeared on WSI Star Web Solutions.
Read moreOct 29, 2022
An SEO audit is a way to check how your website is performing and prevent spam. It’s important to do SEO audits often, as Google changes their algorithm frequently. By auditing your site, you can make sure that you’re following the best and latest practices for SEO. You can conduct an SEO audit on your … Continue reading "Simple Steps to Performing an SEO Audit" The post Simple Steps to Performing an SEO Audit first appeared on WSI Star Web Solutions.
Read moreOct 25, 2022
Did you know that 84 percent of consumers check their email at least once a day? This provides an easy opportunity to connect with your audience and keep them up to date on what’s happening with your brand. Email marketing can also be a great alternative to other channels, as data privacy will become even … Continue reading "Top 5 Email Marketing Tips from the Experts" The post Top 5 Email Marketing Tips from the Experts first appeared on WSI Star Web Solutions.
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