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SOCIAL MEDIA MARKETING
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Oct 6, 2022
Merchant promotions give online retailers the opportunity to get creative with their special offers for shopping ads online. Throughout the year there are many opportunities for creative merchant promotions, but by far the most active and lucrative time of year is the final quarter. Seasonal holidays such as Halloween, Black Friday, Christmas and New Year […] The post Merchant Promotions With Microsoft appeared first on Digital Marketing Agency Newcastle.
Read moreSep 30, 2022
Originating in the States, the term ‘Black Friday’ was coined by Police Officers in Philadelphia who, back in the 1960’s, used it to refer to the chaos and mayhem that ensued during the day after Thanksgiving when large numbers of tourists poured into the city to commence their holiday shopping. Black Friday has spread and […] The post Black Friday: Developing Your Digital Marketing Strategy appeared first on Digital Marketing Agency Newcastle.
Read moreSep 28, 2022
Instagram SEO is the process of optimising your profile and content to increase the chances of appearing in search results within the platform. There is no one size fits all approach to success on Instagram, a combination of efforts across the typical social media practices around engaging content, studying analytics, entertaining and informing, should be […] The post Instagram SEO To Improve Visibility & Reach New Audiences appeared first on Digital Marketing Agency Newcastle.
Read moreJul 8, 2022
For a while now Instagram has reel-ly pushed their Reel feature. Their answer to Tik Tok is developing faster than any other element of the app, with video first content performing strongest in the algorithm, and more features being added to keep up with user requirements, competition and Instagram’s own plans. While the Instagram community […] The post Reel-ly Useful Things To Consider When Creating Instagram Reels appeared first on Digital Marketing Agency Newcastle.
Read moreJul 2, 2022
Every day we draw strong associations with the brands around us, often without even realising it. Some of the most successful brands in the world have spent years developing their identities and their brands into what they are today, seamlessly fitting into our lives and instantly recognisable. Developing a strong brand identity is vital to survive […] The post A Guide to Developing a Strong Brand Identity appeared first on Digital Marketing Agency Newcastle.
Read moreMay 12, 2022
Although it may seem that Google Analytics 4 (or GA4) is something new, it officially launched in the 4th quarter of 2020 in beta status, quickly being pushed to the front of the queue over Universal Analytics (UA/GA3) by Google when it came to installing analytics tracking on a new website. You may or may […] The post Google Analytics 4 – What’s Coming & How To Prepare appeared first on Digital Marketing Agency Newcastle.
Read moreApr 27, 2022
What’s been happening in the world of social media this week? Unless you’ve been hiding under a rock you’re likely to know that a LOT has been going on. Here’s the top 3 social media news stories you need to know about… Elon Musk Buys Twitter For £44 Billion The obvious leading story of the […] The post The Top 3 Social Media News Stories From This Week appeared first on Digital Marketing Agency Newcastle.
Read moreApr 13, 2022
If you haven’t heard of the Google MUM update by now, then it will pay to get an understanding of what is to come, and how you can prepare your website for it. Let’s dive in! What is Google MUM and how does it work? Announced in May 2021 at the Google I/O virtual event […] The post Google MUM Update: SEO Impact and How To Prepare For It appeared first on Digital Marketing Agency Newcastle.
Read moreMar 29, 2022
Nothing moves slowly in the world of social media, and in the last month alone we’ve seen many new updates across every platform. Instagram in particular have been very busy, rolling out and testing new and upcoming changes set to hit the app soon if they haven’t already. Take a look at 6 of the […] The post 6 Key Instagram Updates from March 2022 appeared first on Digital Marketing Agency Newcastle.
Read moreMar 28, 2022
Conversion rate optimisation, sometimes known as website optimisation is the process of making changes to a website with the aim of increasing the number of visitors taking the desired action, known as conversions. If you are using marketing channels to drive traffic to your website and your website isn’t optimised to convert, you are losing […] The post How To Get More From Your Existing Web Traffic With CRO appeared first on Digital Marketing Agency Newcastle.
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