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We've developed a full-service branding and marketing relationship with Gordon Highlander since early 2017. We started with Branding Workshops to document Company Culture and establish an updated Corporate Identity,  From there, we deployed a redesigned website, and continuously execute on the brand strategy that includes content marketing with a variety of other online and offline touch points. Gordon Highlander gets found, stands out, and keeps growing!

Gordon Highlander

Social Media Marketing

Search Engine Optimization

Content Marketing

Graphic Design

Growth Strategies

Video Production

Public Relations

Brand Management

Copywriting

Creative Strategy

Campaign Management

The first step in finding the best workplace for you is identifying your values and beliefs. Determine what is important to you and why you believe what you believe.

Read our article, "How to Find an Authentic Workplace," to learn more: https://lttr.ai/3qJp

#GordonHighlander

Did you know? Industrial interior design is a field that includes architecture, product design, graphic design, fashion, and textiles. Its goal is to improve people's quality of life by creating comfortable environments for living or working.

Read our article, "Combining Office and Industrial Interior Design," to learn more: https://lttr.ai/0xwp

#GordonHighlander

The construction industry is booming, and with it comes a demand for more authentic workplaces. 

For tips on how to choose the right workplace for you, visit https://lttr.ai/2Wg4

#GordonHighlander

When finding a workplace, look and see if they have won any awards. Depending on the awards they won, you can see companies that prioritize offering a great work environment.

For more tips on finding an authentic workplace, visit https://lttr.ai/2WYk

#GordonHighlander

What an honor to be nominated for the Dallas Business Journal’s Middle Market 50 AND Best Places to Work Lists for 2022! Gordon Highlander is truly humbled to be among the nominations for both of these categories.  Thank you! #GordonHighlander #DBJ

linkedin

Gordon Highlander on LinkedIn

There's no doubt Central Texas is expanding. As more businesses move, there will be demand for new office buildings, retail centers, warehouses, and other commercial buildings. We've gathered some tips you can use to make your construction project a success! 

Learn more: https://zcu.io/foVk  

#GordonHighlander

Combining office and industrial interior design does not only mean that they're two facilities built into one, but the design of the industrial facility is up to the same standard as the corporate office.

Read our article to learn more: https://zcu.io/EnbI

#GordonHighlander

With the construction industry booming in Central Texas, developers are fighting to finish projects faster while continuing to meet their budgets. We share how you can work with a general contractor when planning your commercial construction project in a growing market and what solutions you can use to help make it a success.

Read our full article: https://zcu.io/S1Lw 
 
#GordonHighlander

We strive to overcome market obstacles by selecting subcontractors that our clients can trust. We believe this is the secret ingredient to any successful project.

Read this article about our shell construction division here: https://zcu.io/HzRl 

#GordonHighlander

Gordon Highlander’s CEO, Greg Gordon, was invited on The Fort Podcast, hosted by Chris Powers! Listen in on this great conversation about the development of the commercial construction industry from 2007 to the present, what it’s like building facilities for one of the world’s largest e-commerce companies, and Greg’s views on building a leadership culture.

Also, a huge thank you to Chris Powers! We are grateful for the opportunity to be invited on your podcast!

Watch the full podcast here: https://zcu.io/zJcE
Listen on Spotify: https://zcu.io/Co7k
 
#GordonHighlander

googlebusiness

Gordon Highlander on GoogleBusiness

Our team is actively working in the commercial construction market in Austin and San Antonio, Texas. Learn how we plan our projects.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/how-to-plan-your-commercial-construction-project-in-a-growing-market/">How to Plan Your Commercial Construction Project in a Growing Market</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

How to Plan Your Commercial Construction Project in a Growing Market

Finding an authentic workplace can be extremely difficult. We believe that Best Places to Work is a great start. Learn more in this article!
The post <a rel="nofollow" href="https://www.gordonhighlander.com/best-places-to-work-how-to-find-an-authentic-workplace/">Best Places to Work: How to Find an Authentic Workplace</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

Best Places to Work: How to Find an Authentic Workplace

This article discusses the importance of combining office and interior design. Learn how we work with architects to make it happen!
The post <a rel="nofollow" href="https://www.gordonhighlander.com/combining-office-and-industrial-interior-design/">Combining Office and Industrial Interior Design</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

Combining Office and Industrial Interior Design

As a construction manager, the pressure to complete projects faster with the same quality is overwhelming. We share how facilitating collaborative relationships with general contractors and design consultants can save you time and money and create a better client experience.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/a-commercial-general-contractors-guide-to-partnering-with-architecture-firms/">A Commercial General Contractor’s Guide to Partnering with Architecture Firms</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

A Commercial General Contractor’s Guide to Partnering with Architecture Firms

Due to the request of several legacy clients, Gordon Highlander decided to open a shell construction division
The post <a rel="nofollow" href="https://www.gordonhighlander.com/shell-construction-answering-the-call-to-tilt-wall/">Shell Construction: Answering the Call to Tilt-Wall</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

Shell Construction: Answering the Call to Tilt-Wall

In this article, CEO Greg Gordon discusses a different approach to partnering with a design-build contractor.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/how-to-partner-with-a-commercial-design-build-contractor/">How to Partner with a Commercial Design-Build Contractor</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

How to Partner with a Commercial Design-Build Contractor

Are you wondering what are the most valuable project management skills you’re likely to need now and in future business trends? Learn what they are in this article.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/what-makes-a-great-project-manager/">What Makes a Great Project Manager?</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

What Makes a Great Project Manager?

Our team of Highlanders is committed to offering clients smart design, cost-effective construction, and quality interior finish-outs. At our 2021 Gordon Highlander Team Vision event, we honored several of our colleagues for the unique ways they live out our values.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/2021-award-winners/">2021 Highlander Award Winners</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

2021 Highlander Award Winners

When it comes to building or expanding your commercial space, a contractor can make or break your experience. Read this article to learn more.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/signs-great-contractor/">What are the Signs of a Great Contractor?</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

What are the Signs of a Great Contractor?

We are excited to announce that industry veterans Richard Greth and Emily Cohn Pyle will direct Dallas’ leading finish-out firm’s relationship-building efforts﻿.
The post <a rel="nofollow" href="https://www.gordonhighlander.com/gordon-highlander-business-development-team/">Gordon Highlander Announces New Business Development Team</a> appeared first on <a rel="nofollow" href="https://www.gordonhighlander.com">The Gordon Highlander Corporation</a>.

Gordon Highlander Announces New Business Development Team

blog

Gordon Highlander on Blog

XXIIBrands uses a battle-tested Message Clarity Map to help mid-market companies build a strong brand without all the confusion and guessing so many business owners face in marketing.

Whether its full-scale branding efforts or specific projects for commercial use (such as websites, commercials, packaging, social campaigns, events and more), we function as a strategic creative partner who is focused on your success.

It’s time to navigate from chaos to clarity so you can get found more often, stand out from your competition, and grow a sustainable business. Let’s get growin’.

Happy Birthday, Ed! Statistics show that those who have the most birthdays live the longest. We hope you have the best day! You deserve it!

XXIIBrands

She’s creative, loves green, is always up for a challenge and so much fun! Happy Birthday Lily!! We hope you have a wonderful day!

Happy New Year! We are looking forward to a great 2023!

Wishing you a very Merry Christmas! We hope that you have a wonderful day surrounded by those you love!

Happy Birthday, Nicci! We hope you are treated like a queen today! We love you!

Twitter

XXIIBrands on Twitter

xxiibrands

We had a blast working with our fall intern, Laura! She has been such a joy to be around, and we're excited to see what she does next. We're wishing her the best last semester at TCU – Texas Christian University! Go Horned Frogs!

Facebook

XXIIBrands on Facebook

We had a blast working with our fall intern, Laura! She has been such a joy to be around, and we're excited to see what she does next. We're wishing her the best last semester at @texaschristianuniversity! Go Horned Frogs!

Instagram

XXIIBrands on Instagram

We had a blast working with our fall intern, Laura! She has been such a joy to be around, and we're excited to see what she does next. We're wishing her the best last semester at @Texas Christian University! Go Horned Frogs!

Happy Thanksgiving! We are so incredibly thankful for each of you. We hope that you have a wonderful day with lots of great food!

We are grateful for a fun night with some of our friends from @Pegasus Logistics Group! What a great way to kick off Thanksgiving week!

GoogleBusiness

XXIIBrands on Google Business

Happy Workiversary, Tristan! We appreciate your hard work and your heart to serve our clients well. Cheers to another year working together!

Happy Birthday, Tiffany! You bring a smile to all our faces, and we couldn't imagine xxiibrands without you. We wish you the best day ever!

Happy Birthday to the one and only Marc Hernandez! We are grateful for your leadership, and we hope it's the best year yet!

“There is virtue in work, and there is virtue in rest. Use both and overlook neither.” — Alan Cohen

Happy Labor Day!

LinkedIn

XXIIBrands on LinkedIn

For more on our digital strategy approach and conversion tracking, visit https://bit.ly/3sUIDF6.

At XXIIBrands, we think of a brand as a big umbrella that is an outward reflection of an inside reality. We tether branding to culture. We ask clients, ""What is that inside reality that makes the company special? Where is the heart? Where's the story? What are some guiding principles that haven't changed and will never change? What's the vision?"" Your guiding principles or ""non-negotiables"" should be a perfect place to tether to the value proposition and the marketplace. The way we bring style to life for a brand is multifaceted, but it should always anchor in the belief system inside the company. That's how you create a brand personality that feels connected and authentic.  

#digitalstrategyagency #brandconsulting #brandstrategyconsulting #branddevelopmentagency #brandstrategyfirm"

Read our blog at : https://goo.gl/ywuhzM
Read our reviews on Google : https://goo.gl/rWT1pE

XXIIBrands
190 W State Highway 114 STE G
Southlake, TX 76092
Phone: (469) 420-0180
Email: hello@xxiibrands.com
Directions: https://goo.gl/maps/EoygCnmUuZz8L1ri9

For more on our brand consulting resources and brand personality, visit https://bit.ly/3sUIDF6

At XXIIBrands, we think of a brand as a big umbrella that is an outward reflection of an inside reality. We tether branding to culture. We ask clients, "What is that inside reality that makes the company special? Where is the heart? Where's the story? What are some guiding principles that haven't changed and will never change? What's the vision?" Your guiding principles or "non-negotiables" should be a perfect place to tether to the value proposition and the marketplace. The way we bring style to life for a brand is multifaceted, but it should always anchor in the belief system inside the company. That's how you create a brand personality that feels connected and authentic.  

#digitalstrategyagency #brandconsulting #brandstrategyconsulting #branddevelopmentagency #brandstrategyfirm

Read our blog at : https://goo.gl/ywuhzM
Read our reviews on Google : https://goo.gl/rWT1pE

XXIIBrands
190 W State Highway 114 STE G
Southlake, TX 76092
Phone: (469) 420-0180
Email: hello@xxiibrands.com
Directions: https://g.page/xxiibrands?share

What does it mean to partner with a company that helps you accelerate growth in your business? Is there a marketing company that focuses on helping your business get found, stand out, and grow with measurable results? Texas Best Fence & Patio CEO, Colby Coward, shares how the xxiibrands team is helping him grow his business.

Read our blog at : https://goo.gl/ywuhzM
Read our reviews on Google : https://goo.gl/rWT1pE

XXIIBrands
190 W State Highway 114 STE G
Southlake, TX 76092
Phone: (469) 420-0180
Email: hello@xxiibrands.com
Directions: https://g.page/xxiibrands?share

Julie is the newest member of our xxiibrands team, and we are so excited to finally get to introduce her to all of you! We’re asking her 22 rapid-fire questions to get to know her a little better. Can she answer them all in just 60 seconds? Let’s find out!

Read our blog at : https://goo.gl/ywuhzM
Read our reviews on Google : https://goo.gl/rWT1pE

XXIIBrands
190 W State Highway 114 STE G
Southlake, TX 76092
Phone: (469) 420-0180
Email: hello@xxiibrands.com
Directions: https://g.page/xxiibrands?share

XXII is a growth accelerator dedicated to helping emerging companies get found more often, communicate with clarity, and put systems in place that measure results. If you're looking for someone who understands the next wave of what can propel you forward, let's talk!

To Learn More: https://xxiibrands.com

Read our blog at : https://goo.gl/ywuhzM
Read our reviews on Google : https://goo.gl/rWT1pE

XXIIBrands
190 W State Highway 114 STE G
Southlake, TX 76092
Phone: (469) 420-0180
Email: hello@xxiibrands.com
Directions: https://g.page/xxiibrands?share

YouTube

XXIIBrands on YouTube

At the core of every successful business is a vision. Without a clear idea about where you are headed, it&#8217;s very hard to achieve a goal. Vision, in many ways, defines leadership. It is often what leaders point to in explaining their success. Not only does vision command the way things are, but it also clarifies the way things ought ...
The post <a rel="nofollow" href="https://xxiibrands.com/strategy/leadership-keeping-the-vision/">Leadership: Keeping the Vision</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Branding Agency | XXIIBrands

Leadership: Keeping the Vision

Regardless of the size of your business &#8211; whether you’re just starting out with a new enterprise&#160;or you have established a brand –&#160;you have to get found in order to be successful. To get found you need a strong online presence. Digital Marketing In order to optimize digital marketing, customers need to be able to get information about your business ...
The post <a rel="nofollow" href="https://xxiibrands.com/strategy/get-found/">Get Found</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Get Found

Creating a brand and consistently communicating that brand are two common challenges in business, no matter what size. &#160;Small business owners often feel overwhelmed because they don&#8217;t have the advertising budget for television, radio, and stadium advertising as bigger companies do. Therefore, they think they need to depend on word of mouth and out-of-date print mailers instead of harnessing the ...
The post <a rel="nofollow" href="https://xxiibrands.com/marketing/brand-story/">This is My Story</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

This is My Story

Every company has a culture. And let&#8217;s be clear – organizations that claim not to have a culture, by default, have a culture. Most successful things in life don&#8217;t just happen serendipitously; they&#8217;re intentionally planned for and strategized. You wouldn&#8217;t be a very fruitful entrepreneur without a business plan. Football teams can&#8217;t run routes without a playbook. Teachers don&#8217;t effectively ...
The post <a rel="nofollow" href="https://xxiibrands.com/strategy/create-winning-company-culture/">How to Create a Winning Company Culture</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

How to Create a Winning Company Culture

Optimizing your website for search engines is a valuable marketing investment for your business. These days, it&#8217;s nearly impossible to have a business without a web presence. But, in order to make your website valuable, you have to make it visible. That&#8217;s where search engine optimization comes in. Unfortunately, too many people think that successfully optimizing your website for search ...
The post <a rel="nofollow" href="https://xxiibrands.com/seo/5-reasons-why-seo-takes-time/">5 Reasons SEO Takes Time</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

5 Reasons SEO Takes Time

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why Your ...
The post <a rel="nofollow" href="https://xxiibrands.com/strategy/divvying-out-your-dollars/">Divvying Out Your Marketing Dollars</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Divvying Out Your Marketing Dollars

In today&#8217;s digital marketplace, the easiest and most efficient way to connect with new and established customers is online. But to succeed and develop strong and lasting business relationships with your clients, it&#8217;s going to take more than a scattershot approach to content marketing. You need a strategy that reaches your ideal client where they already are: social media. Keep ...
The post <a rel="nofollow" href="https://xxiibrands.com/marketing/killer-content-strategy/">Creating a Killer Content Strategy</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Creating a Killer Content Strategy

You paid a lot of money for your business&#8217; website. You picked the colors, designed the layout and painstakingly wrote every word of copy. Maybe you even hired the services of a branding and marketing agency. You waited for customers to come clicking in droves and spend their hard-earned money on your products or services, but so far … nothing. ...
The post <a rel="nofollow" href="https://xxiibrands.com/seo/website-design-things-you-ignore-that-make-a-big-difference/">Small Web Tweaks That Make a Big Difference</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Small Web Tweaks That Make a Big Difference

All good business owners know and understand the value of impressing potential customers and clients. After all, the success of any small business depends on customer relationships, and you invest a lot of time and money to create, build, and maintain them. The right marketing strategies make it easier to reach your target demographic and appeal to their interests. But ...
The post <a rel="nofollow" href="https://xxiibrands.com/strategy/tips-building-strong-customer-relationships/">Colossal Fails of a First Date: Tips for Building Strong Customer Relationships</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.

Colossal Fails of a First Date: Tips for Building Strong Customer Relationships

People are looking for you online, and what they see is called your online presence. In this digital, wireless, smartphone age, a strong online presence is essential for your business to reach its full potential. Still not convinced? Let’s bring out the big guns from a recent study by Deloitte.&#160;According to their study, when a business created a strong online ...
The post <a rel="nofollow" href="https://xxiibrands.com/marketing/creating-online-presence-small-businesses/">The Foundational 5 For a Strong Online Presence</a> appeared first on <a rel="nofollow" href="https://xxiibrands.com">Branding Agency | XXIIBrands</a>.