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Yeager Marketing works with leading B2B technology organizations to produce innovative marketing strategies, cutting-edge content, and award-winning campaigns that streamline customer acquisition and accelerate growth. By helping define relevant issues and market needs for buyers, our agency offers the unique ability to articulate an organization’s value to their market in a way that resonates and enables organizations to break away from competitors.

Founded in 2008, Yeager has produced award-winning marketing programs for more than half of the technology companies in the Fortune 500. For further information, please visit www.yeagermarketing.com. 

Digital Transformation is a buzzword in this industry, and for good reason. To our clients' customers, digital transformation is not only a want but a need. Here are 9 #digitaltransformation trends heading in to 2023.
https://t.co/R6tyGgxd2F

Yeager Marketing

Join us in welcoming Joe Pelosi to the Yeager team as our newest Account Strategist! Joe has a long career in account management and strategy, and we're ecstatic to have him join us. Welcome, Joe!

According to @Gartner_inc, the IT services market is  the second fastest growing slice of global IT spending. What is your plan to stand out against the growing competition?
https://t.co/ZAcFMclhZB

Today we honor and celebrate the life of Dr. Martin Luther King Jr and the legacy he left behind - a legacy of equality, empowerment, and love. His message is as relevant today as ever.

#MLK #MartinLutherKingJr #MLKday2023

We're #hiring for a brand new role at Yeager Marketing: Digital Experience Manager! Know anyone who might be interested?

#digitalexperiencemanager #digitalexperience #developerjobs #programmerjobs #marketingjobs https://t.co/1vMQI2p5bZ

Twitter

Yeager Marketing on Twitter

Digital Transformation is a buzzword in this industry, and for good reason. To our clients' customers, digital transformation is not only a want but a need. Here are 9 #digitaltransformation trends heading in to 2023 (via THE ECM CONSULTANT).

Yeager Marketing CEO Renee Yeager stays true to our #AimHigher initiative by taking everything to the highest level of excellence, quality, and service for communities we serve. 👏 

According to Gartner, the IT services market is  the second fastest growing slice of global IT spending. What is your plan to stand out against the growing competition?  

This article by TechTarget dives into what the IT market can expect for 2023. Take a look and remember your favorite B2B Tech marketing agency is always here to help you through industry changes! 😉 

Today we honor and celebrate the life of Dr. Martin Luther King Jr and the legacy he left behind - a legacy of equality, empowerment, and love. His message is as relevant today as ever.

#MLK #MartinLutherKingJr #MLKday2023 

LinkedIn

Yeager Marketing on LinkedIn

WE'RE HIRING! Yeager is looking to fill our brand new position: Digital Experience Manager

Know anyone who might be interested? Send them to the link below!

We'd like to congratulate Mallory Gibson, Administrative Assistant, for being Q4's Employee of the Quarter!

Mallory works tirelessly to make magic happen for our team members, our company, and our greater community. Thanks for all that you do, Mallory!

*proud agency moment*

Our wall of accomplishments grew in 2022, and for that we have to thank our clients for the opportunities and our team members for their hard work.

Below are the awards that we are proud of have received in 2022. 2023- we are more than ready for you! 

#marketingagency #marketingawards #2022wrapped

Facebook

Yeager Marketing on Facebook

24 Quick Tips FOR B2B EMAIL MARKETING PART 2 Today we’re sharing Part 2 of our best practices for B2B email marketing to increase reader engagement and improve conversions to leads. These final 12 tips focus on conveying value in your email, building for accessibility, and last [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/24-quick-tips-for-b2b-email-marketing-part-2/">24 Quick Tips for B2B Email Marketing &#8211; Part 2</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

24 Quick Tips for B2B Email Marketing – Part 2

24 Quick Tips FOR B2B EMAIL MARKETING PART 1 Email marketing has one of the highest ROI of all B2B marketing tactics, $36 for every $1 spent. We’ve gathered 24 best practice tips for email marketing to increase reader engagement and improve conversions to leads in the [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/24-quick-tips-for-b2b-email-marketing-part-1/">24 Quick Tips for B2B Email Marketing &#8211; Part 1</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

24 Quick Tips for B2B Email Marketing – Part 1

The Important Function Often Overlooked by Marketing Leaders By Mark Yeager As the role of marketers grows wider and deeper among technology organizations, it can be overwhelming for marketing teams to cover all of the functions that are expected of them. So among their many responsibilities, what is the [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/the-important-function-often-overlooked-by-marketing-leaders-bi/">The Important Function Often Overlooked by Marketing Leaders (BI)</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

The Important Function Often Overlooked by Marketing Leaders (BI)

Channel Marketing Programs to Engage and Activate Your Partners By Yeager Marketing Getting partners to participate in supplier-built channel marketing programs is an ongoing challenge for many channel marketing teams. Partners want interesting and innovative programs that are easily implemented, result in real sales opportunities, and highlight their brand [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/3-channel-marketing-programs-to-engage-partners/">3 Channel Marketing Programs to Engage and Activate Your Partners (BI)</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

3 Channel Marketing Programs to Engage and Activate Your Partners (BI)

B2B Tech Marketing Needs a Specialized Approach - Here’s Why By Mark Yeager The simple truth is this: businesses that sell technology to other businesses have very different marketing needs than other industries. Not sure you believe it? Try explaining to a B2C marketer how your target accounts make [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/b2b-tech-marketing-needs-a-specialized-approach/">B2B Tech Marketing Needs a Specialized Approach &#8211; Here’s Why (BI)</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

B2B Tech Marketing Needs a Specialized Approach – Here’s Why (BI)

Aiming Higher for Ukrainian Relief By Mallory Gibson Although Yeager usually focuses on local issues and charities with our Aim Higher initiative, in March of 2022, one thing stood out at the forefront of everyone’s minds — the war and humanitarian crisis in Ukraine. It’s easy to feel helpless when [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/aiming-higher-for-ukrainian-relief/">Aiming Higher for Ukrainian Relief</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

Aiming Higher for Ukrainian Relief

eBOOK What's Inside: 12 crucial shifts in B2B tech marketing your brand needs to adapt to 4 best strategies for replacing in-person lead gen with virtual lead gen 40 key action items to uplevel your strategy, content, and campaigns 13 marketing ideas [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/ebook-b2b-tech-marketing-2022/">eBook: What&#8217;s Working for B2B Tech Marketers in 2022</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

eBook: What’s Working for B2B Tech Marketers in 2022

The Important Function Often Overlooked by Marketing Leaders By Mark Yeager With so many responsibilities tied to running the marketing effort for a technology organization, it can be overwhelming to cover the spectrum of activities that commonly fall under the marketing department . I often find that marketing leaders [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/important-function-often-overlooked-by-marketing-leaders/">The Important Function Often Overlooked by Marketing Leaders</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

The Important Function Often Overlooked by Marketing Leaders

Aiming Higher to Brighten the Holidays Q4 2021 Giving Back To wrap up our Aim Higher initiative for 2021, Yeager Marketing partnered with the Maag Toy Foundation to provide holiday gifts for children at the Chicanos Por La Causa (CPLC) De Colores Shelter. CPLC has been advocating for underserved [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/aiming-higher-to-brighten-the-holidays/">Aiming Higher to Brighten the Holidays</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

Aiming Higher to Brighten the Holidays

Aiming Higher to Give Hope Q3 2021 Giving Back During the third quarter, the Yeager Marketing Team partnered with the Phoenix Rescue Mission as part of our Aim Higher initiative. According to a PIT (Point In Time) report that was conducted in 2020, on any given night, at least [...]
The post <a rel="nofollow" href="https://yeagermarketing.com/aiming-higher-to-give-hope/">Aiming Higher to Give Hope</a> appeared first on <a rel="nofollow" href="https://yeagermarketing.com">Yeager Marketing</a>.

Aiming Higher to Give Hope

Blog

Yeager Marketing Blog

Developed from over a decade of working with leading suppliers and high performing VARs, we help you implement channel marketing strategies that deliver meaningful and measurable results.

Positioning your organization as a thought leader helps create both brand awareness and lead generation opportunities. Here's how Yeager can help.

Yeager can boost existing email campaigns with content and creative or help you develop a comprehensive nurture program to build community and interest.

Yeager produces strategy-driven sales tools that help teams overcome delays and distractions in the sales cycle. Lead your team to success with these sales enablement tools.

Developing a new company identity, product brand or refreshing an existing one? Yeager can help.

GoogleBusiness

Yeager Marketing on Google Business

Q1 is already in full swing - time to focus on what's working for B2B Tech Marketers. Head to our website to get started accomplishing your 2022 marketing goals!
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#marketingagency #marketingservices #marketingstrategy #b2bmarketing #techmarketing

81% of B2B marketers say email is the form of content marketing they use most, yet 16% of all emails never even make it to the inbox. Here’s a snippet of our video on 20 tips to increase email engagement and improve conversions to leads.

Watch the full video at the link in our bio!

(Stats via Content Marketing Institute and Email Tool Tester)
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#emailmarketing #emailtips #emailmarketingstrategy #b2bmarketing #marketingtips #yeagermarketing #yeagerbigidea

Today we're honored to be celebrating the 5-year work anniversary of our beloved Director of Account Strategy, Jessica Sanchez 🎉 Thank you for being such an important part of this team, Jessica!
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#yeagermarketing #agencylife #workanniversary #happyanniversary #accountstrategy #accountmanagement #fiveyearanniversary #fiveyears #congratulations

The B2B tech buyers journey is rapidly evolving. To continue reaching buyers, B2B tech marketers need to know about what has changed and how they can adapt to it.

Head to the link in our bio to read our article on LinkedIn!
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#b2btech #techmarketing #b2bmarketing #buyersjourney #marketingblog #yeagermarketing #yeagerbigidea

The best of 2021 is only the starting point for 2022! Time to start fresh and focus on what's working for B2B Tech Marketers. For some great campaign ideas to get you started, head to the link in our bio!
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#b2bmarketing #campaignstrategy #techmarketing #marketingideas #yeagermarketing

Instagram

Yeager Marketing on Instagram

Mark Yeager walks through a three step process to significantly reduce the number of tools needed to support sales and ensure their use by aligning sales tools to overcome specific buyer objections.

For similar content, check out our blog "The Big Idea": https://yeagermarketing.com/our-thinking/the-big-idea/?utm_source=YouTube&utm_medium=description&utm_campaign=Sales_Materials_Video

Visit our website: https://yeagermarketing.com/?utm_source=YouTube&utm_medium=description&utm_campaign=Sales_Materials_Video

Check out these 20 best practice tips from Mark Yeager, President of Yeager Marketing, to increase reader engagement and improve conversions to leads.

For similar content, check out our blog "The Big Idea": https://yeagermarketing.com/our-thinking/the-big-idea/?utm_source=YouTube&utm_medium=Video_Description&utm_campaign=20_Quick_Tips

Visit our website: https://yeagermarketing.com/?utm_source=YouTube&utm_medium=Video_Description&utm_campaign=20_Quick_Tips

Mark Yeager, President of Yeager Marketing, introduces the first issue of The Big Idea - Your Mission is Joy. The Big Idea is the agency's monthly content feature for technology marketers.

For similar content, check out our blog "The Big Idea": https://yeagermarketing.com/our-thinking/the-big-idea/?utm_source=YouTube&utm_medium=Video_Description&utm_campaign=Your_Mission_Is_Joy.

Visit our website: https://yeagermarketing.com/?utm_source=YouTube&utm_medium=Video_Description&utm_campaign=Your_Mission_Is_Joy