Jan 19, 2023
Location, Location, Location: Why Local SEO is More Important Than Ever
Digital Marketing Agency Pittsburgh PA Location, Location, Location: Why Local SEO is More Important Than Ever Local SEO is a powerful tool that can help with your organic reach. If you own a small business with a physical location or serve a specific geographic area, you must prioritize local SEO in your digital marketing efforts. But why is local SEO important? What is Local SEO? Local SEO optimizes your online presence […] The post Location, Location, Location: Why Local SEO is More Important Than Ever appeared first on Digital Marketing Agency Pittsburgh PA
Read moreDec 8, 2022
What is Evergreen Content and 3 Reasons Why You Need It
Digital Marketing Agency Pittsburgh PA What is Evergreen Content and 3 Reasons Why You Need It As a business owner or marketing manager, you may have heard the term “evergreen content” but aren’t quite sure what it is or why you need it. This blog post will explain what evergreen content is and provide critical reasons why your business needs it to improve SEO, conversions, and overall results. What Is Evergreen […] The post What is Evergreen Content and 3 Reasons Why You Need It appeared first on Digital Marketing Agency Pittsburgh PA
Read moreNov 9, 2022
Benefits of Content Marketing: Top 5 You Need to Know
Digital Marketing Agency Pittsburgh PA Benefits of Content Marketing: Top 5 You Need to Know You’re probably familiar with the term “content marketing.” But what is it, really? And more importantly, why should you care? What is Content Marketing? Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience of potential customers — […] The post Benefits of Content Marketing: Top 5 You Need to Know appeared first on Digital Marketing Agency Pittsburgh PA
Read moreOct 6, 2022
How to Increase Organic Traffic in 15 Ways
Digital Marketing Agency Pittsburgh PA How to Increase Organic Traffic in 15 Ways Your website is only a tiny piece of the traffic equation. It doesn’t matter if you’ve built the most intuitive, customer-centric, flashy website on the planet. It won’t magically bring your audience to you because, well, that’s just not how this works. But before we get into the tips on how to increase organic traffic […] The post How to Increase Organic Traffic in 15 Ways appeared first on Digital Marketing Agency Pittsburgh PA
Read moreSep 1, 2022
The Google Helpful Content Update: What You Need to Know
Digital Marketing Agency Pittsburgh PA The Google Helpful Content Update: What You Need to Know Are you publishing helpful or unhelpful content? Only Google can decide. Google is constantly changing and evolving to keep up with user satisfaction. After all, they want us to continue to use their platform. From testing new features and redesigning existing ones, it’s crucial to stay up-to-date on all the latest changes. And, in a […] The post The Google Helpful Content Update: What You Need to Know appeared first on Digital Marketing Agency Pittsburgh PA
Read moreAug 4, 2022
Google Analytics 4 vs Universal Analytics
Digital Marketing Agency Pittsburgh PA Google Analytics 4 vs Universal Analytics “Google Analytics 4 vs Universal Analytics” is a phrase that we’re seeing more and more now that we’re less than a year away from the retirement of Universal Analytics. Google has released a new web analytics platform Google Analytics 4 (GA4) that wil be replacing Universal Analytics (UA) — which is good news. This switch […] The post Google Analytics 4 vs Universal Analytics appeared first on Digital Marketing Agency Pittsburgh PA
Read moreJul 8, 2022
Google Analytics Bounce Rate Explained
Digital Marketing Agency Pittsburgh PA Google Analytics Bounce Rate Explained Have you ever wondered what the bounce rate metric is? If you’re not sure, don’t worry — you’re not alone. The Google Analytics bounce rate is simply the percentage of visitors to a website who leave after viewing only one page, or a single page session. So, if 60 people visit a website and 30 […] The post Google Analytics Bounce Rate Explained appeared first on Digital Marketing Agency Pittsburgh PA
Read moreJun 13, 2022
A 7-Step Guide to Content Development
Digital Marketing Agency Pittsburgh PA A 7-Step Guide to Content Development Content development isn’t something that should be taken lightly. No matter what line of business you’re in — interior design, auto mechanics, consumer goods, third-party services — every line of business should have a content strategy. Your content strategy will guide the development of all of your content. Your content strategy will also ensure that […] The post A 7-Step Guide to Content Development appeared first on Digital Marketing Agency Pittsburgh PA
Read moreMay 12, 2022
Is Long-Form Content Worth It?
Digital Marketing Agency Pittsburgh PA Is Long-Form Content Worth It? Content. It’s all we can talk about as marketers and is quickly becoming the new buzzword. Are you sick of hearing about or don’t want to invest in content? Then please add yourself to our bounce rate stats because this blog post is not for you. For those who have stayed with us, you know content is […] The post Is Long-Form Content Worth It? appeared first on Digital Marketing Agency Pittsburgh PA
Read moreApr 7, 2022
Let’s Remember Why We’re Here – Empathy Mapping
Digital Marketing Agency Pittsburgh PA Let’s Remember Why We’re Here – Empathy Mapping It is easy to forget who your target audience is when you’ve been marketing your particular product or service for a long time. You get caught up with what you want to sell them and when you want to sell to them – ignoring their pain points, what problems they need to solve, when they […] The post Let’s Remember Why We’re Here – Empathy Mapping appeared first on Digital Marketing Agency Pittsburgh PA
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