Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Zipline creates measurable B2B marketing campaigns that help our clients generate more sales and profit. Through a full suite of trackable digital marketing services, including account-based marketing (ABM), inbound content marketing, SEO, pay-per-click advertising, web design, and email marketing, Zipline will align your online marketing strategy, saving your business time and money, while reaching more customers than ever before.

For many companies, investing money into your marketing efforts is an essential component of your overall budget. However, when the time comes to implement your next marketing campaign, you may find yourself weighing the options of the best way to tackle it within the constraints of your capabilities and budget. Many B2B companies are large &#8230;
 <a class="" href="https://ziplineb2b.com/blog/how-to-convince-your-boss-to-hire-a-b2b-marketing-agency/"> How To Convince Your Boss to Hire a B2B Marketing Agency Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/how-to-convince-your-boss-to-hire-a-b2b-marketing-agency/">How To Convince Your Boss to Hire a B2B Marketing Agency</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

Zipline B2B Marketing

How To Convince Your Boss to Hire a B2B Marketing Agency

Are you a B2B marketer looking to write mind-blowing case studies? If so, you&#8217;re in the right place. In this article, we&#8217;ll share some tips on how to write case studies that will help you close more deals and win more business. Case studies are an incredibly important element of the B2B marketing and sales &#8230;
 <a class="" href="https://ziplineb2b.com/blog/the-b2b-marketers-guide-to-writing-mind-blowing-case-studies/"> The B2B Marketers Guide to Writing Mind-Blowing Case Studies Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/the-b2b-marketers-guide-to-writing-mind-blowing-case-studies/">The B2B Marketers Guide to Writing Mind-Blowing Case Studies</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

The B2B Marketers Guide to Writing Mind-Blowing Case Studies

In October of 2020, Google announced a new version of Google Analytics called Google Analytics 4 (GA4). This guide is designed to help B2B marketers migrate their analytics tracking ecosystem from Universal Analytics (UA) to GA4 following Google&#8217;s recommended best practices. In this article you will: Learn what is new in GA4. Get clear migration &#8230;
 <a class="" href="https://ziplineb2b.com/blog/a-guide-on-migrating-to-google-analytics-4-ga4-for-b2b-marketers/"> A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/a-guide-on-migrating-to-google-analytics-4-ga4-for-b2b-marketers/">A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers

Martin Splitt, a Developer Relations Specialist at Google, first introduced the concept of a centerpiece annotation in October of 2021. This SEO optimization strategy impacts the way web pages are analyzed and weighted by Google. Centerpiece annotations are a great way to help both readers and search engines understand your content and they also should &#8230;
 <a class="" href="https://ziplineb2b.com/blog/seo-benefits-of-centerpiece-annotation-for-b2b-content-marketers/"> SEO Benefits of Centerpiece Annotation for B2B Content Marketers Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/seo-benefits-of-centerpiece-annotation-for-b2b-content-marketers/">SEO Benefits of Centerpiece Annotation for B2B Content Marketers</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

SEO Benefits of Centerpiece Annotation for B2B Content Marketers

SEO and PPC are terms that we marketers throw around a lot. It’s for a good reason. If you have a B2B business, you likely have a website. If you have a website, then driving traffic to your B2B website is extremely important. In theory, more traffic equals more leads equals more customers and clients. &#8230;
 <a class="" href="https://ziplineb2b.com/blog/how-to-use-seo-ppc-increase-b2b-website-traffic/"> How to use SEO and PPC to Increase B2B Website Traffic Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/how-to-use-seo-ppc-increase-b2b-website-traffic/">How to use SEO and PPC to Increase B2B Website Traffic</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

How to use SEO and PPC to Increase B2B Website Traffic

The COVID-19 pandemic changed the way pretty much everyone does business. For those of us who are in marketing, while we definitely had to shift our marketing tactics, we’re used to being adaptable, harnessing new technologies, and thinking outside the box to create successful marketing campaigns.&#160; In the last few years, the term ABM or &#8230;
 <a class="" href="https://ziplineb2b.com/blog/abm-better-than-networking/"> Here&#8217;s Why ABM is Better Than Networking Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/abm-better-than-networking/">Here&#8217;s Why ABM is Better Than Networking</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

Here’s Why ABM is Better Than Networking

Have you ever launched a website, had it going for a good few months, and then check into your Google Analytics dashboard to find that your bounce rate was higher than you thought it should be? It’s happened to the best of us. Yes. Even experienced marketing professionals.&#160; When it comes to B2B websites, having &#8230;
 <a class="" href="https://ziplineb2b.com/blog/b2b-website-bounce-rate/"> How to Lower Your B2B Website Bounce Rate Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/b2b-website-bounce-rate/">How to Lower Your B2B Website Bounce Rate</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

How to Lower Your B2B Website Bounce Rate

When it comes to marketing your business, any good marketer will tell you that a significant focus of a marketing strategy is based on identifying who your customer is. If we start to talk about customers for B2B businesses, you may need to dive in a little deeper to understand exactly who you want to &#8230;
 <a class="" href="https://ziplineb2b.com/blog/how-to-create-b2b-ideal-customer-profile/"> How to Create a B2B Ideal Customer Profile Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/how-to-create-b2b-ideal-customer-profile/">How to Create a B2B Ideal Customer Profile</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

How to Create a B2B Ideal Customer Profile

It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses &#8211; in particular, B2B businesses?&#160; If you’re in the B2B industry &#8230;
 <a class="" href="https://ziplineb2b.com/blog/b2b-podcast-can-increase-your-clients/"> 5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021 Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/b2b-podcast-can-increase-your-clients/">5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021

Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is &#8230;
 <a class="" href="https://ziplineb2b.com/blog/land-better-clients-with-identity-driven-marketing-strategies/"> Land Better Clients with Identity-Driven Marketing Strategies Read More »</a>
The post <a rel="nofollow" href="https://ziplineb2b.com/blog/land-better-clients-with-identity-driven-marketing-strategies/">Land Better Clients with Identity-Driven Marketing Strategies</a> appeared first on <a rel="nofollow" href="https://ziplineb2b.com">Zipline B2B Marketing</a>.

Land Better Clients with Identity-Driven Marketing Strategies

Blog

Zipline B2B Marketing Blog

If you have a business, then driving traffic to your B2B website is extremely important. Why? Because more traffic = more leads = more customers and clients. Find out how to use #SEO and #PPC tactics to increase your #B2B website traffic. 

A #website is a must-have for #b2bmarketing, but if you're not using it to help you, you could be missing out on an opportunity. Think about how your site can answer questions, engage with visitors, generate leads, and take some of the heavy lifting off of your team. 

Hate networking? Us too. #ABM could get you better results with less schmoozing. #b2bmarketing #b2bnetworking 

Are your bounce rates higher than you think they should be? Find out why and how to lower them. #b2bmarketing #b2bwebsite #bouncerate #websiteoptimization 

It's our 16 year anniversary today! We'd like to send a huge thank you to our clients and our team for making these past 16 years absolutely awesome! Here's to many, many more.

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Thinking about #videoadvertising this year for your business? Take a look at these 7 tips on how to create #videoads that get watched. https://t.co/M6nmaEp987

Rescue training and outfitting firm Rescue Northwest gets a brand new Zipline designed e-commerce experience: https://t.co/mxOOUwidJA
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#webdesign #WordPress #WooCommerce

We just finished development of a new website for the Washington Grain Commission designed to help Washington State remain one of the largest wheat producing regions in the world. Learn more on our blog: https://t.co/DtFwwUn04B
#webdesign #websitedesign #wordpress #wheat #farming

One of Spokane’s most historic collection agencies gets a modern, state of the art online experience. Learn more in our blog: https://t.co/NfpSVCSiEp

#webdesign #wordpress #collections

Two major free advertising opportunities have popped up in the last 24 hours, one from Google and one from Facebook! We have all of the key details on how your business can take advantage of these great opportunities live on our blog -https://t.co/hc4Ia72b5Q
#supportsmallbusiness

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