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Falcon.io on Blog

Falcon.io on Blog

Jul 8, 2020

Establishing and growing a brand online goes beyond generating marketing messages to a selected audience. Advertising alone does not bring you any closer to the growth path you’ve been craving for months, as the diversification of today’s digital space requires a well-thought-out strategy. Consequently, sending only one-directional messages doesn’t cut it. Businesses need to shift.. The post 5 Tips for Building Your Online Community. appeared first on Falcon.io.

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Jul 8, 2020

Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss. Latest update: July 9th 1. India gets Tik Tok-like functionality from Instagram. In case you missed it, earlier this month the Indian government banned 59 Chinese.. The post 5 Social Media News Stories You Need to Read This Week. appeared first on Falcon.io.

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Jul 6, 2020

While social media grants an equal playing field to organically reach new customers, the success of it will always ride on the marketing strategy employed. Obviously, larger companies have the advantage of bigger budgets and more resources. But that doesn’t mean social media for small business owners can’t compete with the big guns. This article.. The post 11 Tips For Growing Your Small & Medium Business with Social Media. appeared first on Falcon.io.

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Jun 30, 2020

Analyzing your social media performance can be a complicated process. And then there’s the additional challenge of interpreting the results. We’ll tell you this much: numbers mean nothing without context. What’s the solution, you ask? Benchmarking. Benchmarking is a way of comparing your performance, side-by-side, against a meaningful standard. Certain social media goals (say, for.. The post Social Media Benchmarking: What Should You Be Aiming For? appeared first on Falcon.io.

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Jun 24, 2020

If you’re someone like me, who doesn’t like numbers (and who may or may not have flunked in math), measuring social media metrics on a regular basis might sound like a daunting task. Hell, I wouldn’t even want to be near them! via GIPHY But guess what? Measuring social media metrics is not as daunting.. The post 5 Essential Social Media Metrics You Should be Measuring Right Now. appeared first on Falcon.io.

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Jun 23, 2020

There’s a global erosion of trust in national and social media, as phenomena like Fake News and Cambridge Analytica arise, which has led people to perceive a higher exposure to disinformation. As a result, organizations are expected to communicate openly and honestly to their audience while individuals consume information with a more critical eye. Although.. The post Why Authenticity Matters in Today’s Social Media Landscape. appeared first on Falcon.io.

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Jun 16, 2020

Just like your house, your car, and your closet, your social media efforts also deserve a bit of tidying up from time to time. Social media audits are conducted to help you identify gaps and give you more clarity on how your brand performs across your social media networks. At the same time, it’s also.. The post 5-Step Guide to Performing a Social Media Audit. appeared first on Falcon.io.

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Jun 5, 2020

How do you find out what your competitors are up to? Things you might need: dark shades, trench coat, and night vision goggles. You know, the essentials if you were a cold war spy. However, as a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer.. The post 9 Best Competitor Benchmarking Tools in 2020. appeared first on Falcon.io.

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Jun 4, 2020

A webinar recap with audience Q&A. On April 7th, 2020 we hosted the webinar How to Manage Social Media in a Crisis. You can watch the full webinar on-demand and view the slides here. As promised, we’re covering all the excellent questions you and your fellow markers asked in a blog post. Additionally, we decided.. The post Your Top 10 Questions About Crisis Management Answered. appeared first on Falcon.io.

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Jun 4, 2020

Let’s face it: rejection hurts. After all, we all crave approval—even if it’s just from the Facebook ad review team. If you advertise on Facebook, you’ve probably received a notification like this at some point saying your ad “doesn’t follow Facebook’s Advertising Policies”: Source: Facebook via Whizsky All of a sudden, your dreams of a.. The post Facebook Ad Policies for 2020: Why Your Ads Aren’t Getting Approved. appeared first on Falcon.io.

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