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A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a  highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

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RT @Brandwatch: The scariest costume you'll ever see. 💀 https://t.co/k8hvwTWkY

Falcon.io

We've officially merged to become one with @Brandwatch! 🎉

⚠️ Don't worry, we are going to continue to publish the same marketer need-to-know content that you know and love. So hopefully you continue to follow us on this new journey

RT @Brandwatch: Met Gala 2022's online conversation was the biggest in years—but how do people really feel about the high-fashion fundraisi…

RT @Brandwatch: 🌍 Earth Day 2022 Data Thread 🌍

Since 1970, April 22 has been designated #EarthDay. Now celebrated globally, the day is a 

If you're looking for tips on how to start leveraging TikTok for your brand, we've got you covered. 👇
https://t.co/M4RfusHYl

Twitter

Falcon.io on Twitter

Latest update: April 5th. 1. Instagram lets all users tag products in Feed posts.  Instagram will enable everyone to tag products in Feed posts. Starting with their US audience, the social network will continue its eCommerce focus by giving users the chance to provide a direct link to products and brands in their uploads. Businesses..
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/industry-updates/social-media-updates/5-social-media-news-stories/">&lt;strong&gt;5 Social Media News Stories&lt;/strong&gt; You Need to Read This Week.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

Insights Hub – Falcon.io

5 Social Media News Stories You Need to Read This Week.

Learn how to find the right people to activate your social media success.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/social-media-rfp/">How to Create a &lt;strong&gt;Social Media RFP&lt;/strong&gt;.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

How to Create a Social Media RFP.

Learn how to activate new business on Instagram.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/generate-leads-on-instagram/">7 Tips on How to &lt;strong&gt;Generate Leads on Instagram&lt;/strong&gt; in 2022.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

7 Tips on How to Generate Leads on Instagram in 2022.

Learn how to make your leads and customers feel special with Facebook groups.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/tips-on-how-to-use-facebook-groups-in-2022/">8 Tips on How to Use &lt;strong&gt;Facebook Groups&lt;/strong&gt; in 2022.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

8 Tips on How to Use Facebook Groups in 2022.

Social media can be an essential tool for online retailers to grow. Around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. An online retailer could stop at creating a presence on Instagram, but there is so much potential beyond that. From picking..
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/social-media-checklist-online-retailers/">Skyrocket Your Sales: Social Media Marketing &lt;strong&gt;Checklist For Online Retailers&lt;/strong&gt;.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

Skyrocket Your Sales: Social Media Marketing Checklist For Online Retailers.

Learn what is share of voice on social media and how to use it to improve your marketing results.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/share-of-voice-social-media/">How to Increase Your &lt;strong&gt;Share of Voice&lt;/strong&gt; on Social Media.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

How to Increase Your Share of Voice on Social Media.

We’re sorry for breaking this to those of you who chose this career as a way to escape math and analytics, but numbers are crucial in marketing – as much as creativity is. And we cannot stress this enough! Creating powerful content is obviously important, no doubt. But how will you ever know if your..
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/paid-metrics-actionable-insights/">Everything you always wanted to know about &lt;strong&gt;paid metrics&lt;/strong&gt; &lt;em&gt;(but were afraid to ask)&lt;/em&gt;.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

Everything you always wanted to know about paid metrics (but were afraid to ask).

For a whole generation, TikTok is the social network of choice today — it even became the most downloaded app in July 2020. You’d find most youngsters scrolling through bite-sized videos and taking video challenges — and this phenomenon has only been growing since the appearance of the platform half a decade ago. Whether we..
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/tiktok-influence-on-social-networks/">The &lt;strong&gt;Influence of TikTok&lt;/strong&gt; on the Big 5 Social Networks.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

The Influence of TikTok on the Big 5 Social Networks.

Learn how non-fungible tokens (NFTs) can help you improve your digital marketing strategy.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/how-are-brands-using-nfts/">How are &lt;strong&gt;brands using NFTs&lt;/strong&gt; and what does this &lt;strong&gt;mean for the future&lt;/strong&gt;?</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

How are brands using NFTs and what does this mean for the future?

Here are the most important (and strangest) holidays, events, and hashtags for social media managers and digital marketers to know in 2022.
The post <a rel="nofollow" href="https://www.falcon.io/insights-hub/topics/social-media-strategy/2022-social-media-holiday-calendar/">The Complete &lt;strong&gt;2022 Social Media&lt;/strong&gt; Holiday Calendar.</a> appeared first on <a rel="nofollow" href="https://www.falcon.io">Falcon.io</a>.

The Complete 2022 Social Media Holiday Calendar.

Blog

Falcon.io Blog

Now part of @brandwatch. 

Follow us over there for the latest updates on what we're doing in the world of social media management and consumer intelligence. 🧠