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HubSpot

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Portsmouth, NH · 2006 · http://www.hubspot.com/

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HubSpot Blog

Nov 25, 2021

Cumulative Layout Shift: What It Is and How to Measure It

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!

Nov 25, 2021

A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.

Nov 25, 2021

How Do Conversion Paths Work? A Step-by-Step Guide

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.

Nov 24, 2021

What's a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?

Nov 24, 2021

40 Ad Blocker Stats Brands Need to Know in 2021

There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.

Nov 24, 2021

How to Create an Email Newsletter [Checklist]

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy.

Nov 23, 2021

The HubSpot Blog's 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers

The only constant in the world of marketing is that things are always changing.

Nov 23, 2021

16 Content Marketing Analytics Tools That Finally Do What You Need

To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.

Nov 23, 2021

How to Make an Ad: A 15-Step Guide

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising.

Nov 23, 2021

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.