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HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.

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“It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” - Audre Lorde

RT @HubSpotLife: Hello season two! We’re thrilled to announce that our Culture Happens podcast is back with three new episodes now availabl…

RT @meghkeaney: Watching these benchmarks over the last few months has provided a sense of direction and a sense of camaraderie for me acro…

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<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/integrations-and-marketing-ops" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/Marketing%20Operations%20Manager%20using%20integration%20software%20with%20her%20team.jpg" alt="Marketing Operations Manager using integration software with her team" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div>    
<p>Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.</p>

Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/extended-marketing-mix" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/extended-marketing-mix.jpg" alt="Extended Marketing Mix: What It Is and Why It's Useful" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Cooking is my favorite pastime. It's so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/blog/tabid/6307/bid/25110/5-steps-to-using-twitter-for-ecommerce-marketing.aspx" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/Twitter%20Ecommerce%20Marketing%20Tips%20for%202020-1.jpg" alt="Twitter Ecommerce Marketing Strategies and Examples" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33615/17-brilliant-sources-of-content-hiding-right-under-your-nose.aspx" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/use-social-media-data-for-content.jpg" alt="5 Creative Ways to Use Social Media Data as a Source for Your Content" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it's not data-driven.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/account-based-advertising" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/account-based-advertising-1.jpg" alt="How to Succeed in Account-Based Advertising" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with <a href="https://www.itsma.com/abm-beyond-revenue-two-rs/">87% of marketers</a> stating that it delivers better ROI than other marketing activities.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/website-personalization-examples-dynamic" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/website-personalization.jpg" alt="How to Master Website Personalization" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>In the summer, there's so many things I enjoy: The sun, the temperature, chilled drinks, <a href="https://en.wikipedia.org/wiki/Pride_and_Prejudice_(1995_TV_series)">BBC's</a><a href="https://en.wikipedia.org/wiki/Pride_and_Prejudice_(1995_TV_series)">&nbsp;Pride and Prejudice</a>&nbsp;miniseries, but most of all … my summer subscription box.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/companies-that-thrived-during-the-recession" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/companies-that-thrived-during-the-recession.jpg" alt="How These 7 Companies Thrived During the Recession" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>In 2008, the <a href="https://en.wikipedia.org/wiki/Great_Recession">Great Recession</a> was all over the news. At 14, I didn't exactly know what that meant. However, I understood that my parents were struggling financially.</p> 
<p>While it was the first economic crisis I was old enough to remember, it isn't the only economic downturn we've seen, nationally or internationally.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/how-seo-varies-around-the-world" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/how-seo-varies-around-the-world.jpg" alt="An international marketer does SEO keyword research and learns how SEO varies around the world." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>In 2020, <a href="https://blog.hubspot.com/marketing/global-marketing-and-international-business">brands are increasingly growing global awareness</a> with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through <a href="https://blog.hubspot.com/marketing/international-seo">international SEO</a>.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/covid-19-benchmark-data-retro1" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/3-month-retro.jpg" alt="A Look Back at How COVID-19 Impacted Businesses in Q2" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter.</p> 
<p>For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day.</p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/conversion-rate-tools" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/cro-tools.jpg" alt="23 Conversion Rate Optimization Tools for Research, Feedback, Analytics &amp; More" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use <a href="https://blog.hubspot.com/marketing/conversion-rate-tools">conversion rate optimization, or CRO</a>, to convince said traffic to complete a desired action.</p> 
<p><span class="content-post__body">In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. </span></p>

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