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HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.

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One for the Instagram fans out there: Which metric matters most, and why?

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“By humanizing our brands we can find those connections to consumers much easier, especially on social platforms.” – Yasmin Sahni, VP Executive Creative Director, GTB

So, how do you humanize a brand? And who does it best?

Your opinion please: Pinterest is a good friend to marketers who want to …

Good news: 2021 is just around the corner. What’s your top priority going into the new year?

What’s the best marketing tool you discovered in 2020?

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<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/firmographics" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/firmographic.jpg" alt="The Complete Guide to Firmographic Data" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Companies are <a href="https://www.cmswire.com/digital-experience/personalized-marketing-where-we-are-at-2018/">still struggling to improve</a> the reach and reliability of personalized data about potential clients and customers.</p>

Marketing

The Complete Guide to Firmographic Data

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 <a href="https://blog.hubspot.com/marketing/social-media-tools" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/GettyImages-699826868.jpg" alt="social media tools" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>You already know how important <a href="https://academy.hubspot.com/courses/social-media?utm_source=marketing_blog&amp;utm_medium=blog&amp;utm_campaign=social_media">social media </a>is to increase brand awareness, generate more leads, and ultimately score more conversions.</p> 
<p>The world is on social media — <a href="https://hootsuite.com/pages/digital-2020">50% of it</a>, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.</p>

Top Social Media Tools You Need to Use in 2021

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 <a href="https://blog.hubspot.com/marketing/social-media-forecast" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/social-media-video.jpg" alt="social-media-video" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.</p> 
<p>From the instant popularity of <a href="https://blog.hubspot.com/marketing/facebook-live-guide">Facebook Live videos</a> to&nbsp;Instagram increasing their video length <a href="https://blog.hubspot.com/marketing/instagram-video-examples">from 30 to 60 seconds</a>, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.</p>

The Future of Social Video: A Brief Look Into What's Next [Expert Predictions + Data]

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/the-nonprofits-guide-to-email-nurturing-for-membership-retention" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/nonprofit.jpg" alt="The Nonprofit's Guide to Email Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>If you work at a nonprofit organization (NPO), then you're already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.&nbsp;</p>

The Nonprofit's Guide to Email Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/social-network-advertising" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/advertise-on-social-networks-1.jpg" alt="marketer using social media to advertise their business" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Whether you use it to supplement your existing <a href="https://www.hubspot.com/inbound-marketing?_ga=2.72705107.1788679893.1607095436-981825285.1607095436">inbound marketing</a>&nbsp;efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.</p>

Which Social Networks Should You Advertise on in 2021?

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33110/at-last-facebook-allows-pages-to-schedule-posts-assign-admin-roles.aspx" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/how-to-schedule-a-facebook-post%20%281%29.jpg" alt="A marrketing schedules a post on Facebook" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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 <p>While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.</p> 
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How to Schedule a Post on Facebook: A Step-by-Step Guide

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/blog/tabid/6307/bid/34274/7-lessons-from-the-world-s-most-captivating-presenters-slideshare.aspx" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/how-to-be-a-good-presenter.jpg" alt="expert communicator making a good presentation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating <a title="product launches" href="https://blog.hubspot.com/blog/tabid/6307/bid/27262/4-Tips-for-Truly-Memorable-Product-Announcements.aspx">product launches</a> in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered.</p> 
<p>As Carmine Gallo puts it in his book, <a href="https://www.amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/1491514310"><em>The Presentation Secrets of Steve Jobs</em></a>, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”</p>

11 Public Speaking Tips From the World's Best Speakers & Communication Experts [SlideShare]

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/seo-and-ppc-alignment" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/seo%20and%20ppc.jpg" alt="7 Ways SEO &amp; PPC Can Work Together in 2021" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.</p>

7 Ways SEO & PPC Can Work Together in 2021

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.hubspot.com/marketing/how-to-set-up-blog" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/set-up-blog.jpg" alt="The Beginner's Guide to Setting Up a Blog" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Did you know that there are more than <a href="https://growthbadger.com/blog-stats/">600 million blogs</a> on the internet, and that <a href="https://hostingtribunal.com/blog/blogging-statistics/">77% of web-surfers</a> read blogs regularly?</p>

The Beginner's Guide to Setting Up a Blog

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 <a href="https://blog.hubspot.com/marketing/keyword-cannibalization" title="" class="hs-featured-image-link"> <img src="https://blog.hubspot.com/hubfs/keyword-cannibalization.jpg" alt="How to Detect and Eliminate Keyword Cannibalization" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Keywords are king when it comes to engaging users and increasing your search engine ranking.</p>

How to Detect and Eliminate Keyword Cannibalization

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HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing.

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