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Paris, France · 2012 · https://mention.com/

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Mention Blog

Jan 20, 2023

How Small Businesses Can Successfully Use Cross-Selling

Cross-selling is a sales technique that enables a small business to boost its revenue by selling additional products or services to a prospective or existing customer. Cross-selling is often confused with upselling, a sales technique to get the customer to buy more expensive products through upgrades and add-ons. The image below illustrates the difference accurately. … Continue reading How Small Businesses Can Successfully Use Cross-Selling The post How Small Businesses Can Successfully Use Cross-Selling appeared first on Mention.

Jan 18, 2023

Your Ultimate Guide to Brand Perception

What product will you buy the next time you are in a supermarket — the one belonging to a respected brand or a no-name? If you don’t want to risk it or experiment, you’d rather go for Coke instead of Coke-like substitute, or Lays instead of chips you’ve never heard of. You’d often pay more … Continue reading Your Ultimate Guide to Brand Perception The post Your Ultimate Guide to Brand Perception appeared first on Mention.

Jan 16, 2023

The Best Time to Post on Instagram in 2023 [+Interactive tool]

Are you looking to maximize your engagement rate and reach on Instagram in 2023? The timing of your posts can have a significant impact on how many people see your content on social media. But with so many variables to consider, it can be tough to know exactly when the best times to post are. … Continue reading The Best Time to Post on Instagram in 2023 [+Interactive tool] The post The Best Time to Post on Instagram in 2023 [+Interactive tool] appeared first on Mention.

Jan 13, 2023

7 Great Landing Page Examples (& How to Build Your Own)

Launching a new marketing campaign? Have you designed your landing page yet? No? Designing a custom landing page to support your marketing campaign message is crucial. If you don’t have one, all your hard work of strategizing and running your marketing campaign would have been in vain. But, why do I need a landing page … Continue reading 7 Great Landing Page Examples (& How to Build Your Own) The post 7 Great Landing Page Examples (& How to Build Your Own) appeared first on Mention.

Jan 11, 2023

13 Steps To Build Up Your Identity on Linkedin

LinkedIn is a powerful social networking tool that business professionals can use to grow their businesses. The goal of this post is to help business owners and professionals like you understand the impact of LinkedIn. It can build your online presence, drive attention to your brand, and even boost leads and sales. For example, did … Continue reading 13 Steps To Build Up Your Identity on Linkedin The post 13 Steps To Build Up Your Identity on Linkedin appeared first on Mention.

Jan 9, 2023

Monitor LinkedIn Business Pages with Mention : A PM interview

LinkedIn is one of the most complex social networks, but also the most solicited by Mention customers, many of them operating in B2B. With Maxime, our Product Manager, let’s look at the ways Mention can now help businesses obtain insights from the social network with 850 million professionals. Hello Maxime, can you tell us about … Continue reading Monitor LinkedIn Business Pages with Mention : A PM interview The post Monitor LinkedIn Business Pages with Mention : A PM interview appeared first on Mention.

Jan 6, 2023

Is TOFU Content The Right Beginning For Your Content Strategy?

When we speak of content strategy, things aren’t always black or white. A strategy that works for you may not be fitting for someone else. Most of us think the right way of filling the content funnel is from top to bottom. But, content serves as a means to an end. So, it all comes … Continue reading Is TOFU Content The Right Beginning For Your Content Strategy? The post Is TOFU Content The Right Beginning For Your Content Strategy? appeared first on Mention.

Jan 4, 2023

16 Things to Consider Before Starting a Business

Are you thinking of starting a business? If so, there are a few things you should take into consideration before taking the plunge. In this blog post, we’ll go over 15 things every potential business owner should think about before getting started. We’ll cover the serious and technical aspects of starting a business. But we’ll … Continue reading 16 Things to Consider Before Starting a Business The post 16 Things to Consider Before Starting a Business appeared first on Mention.

Dec 30, 2022

14 Foolproof Ways to Increase Email Engagement

Building relationships with email subscribers is a lot like starting a new relationship in real life. The first date is exciting, but whether or not the relationship goes the distance is determined by what you do next. If you fail to maintain a high level of email engagement, your subscribers might ghost you and become … Continue reading 14 Foolproof Ways to Increase Email Engagement The post 14 Foolproof Ways to Increase Email Engagement appeared first on Mention.