Israel

Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. 

With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Eloqua, Marketo, Pardot, and HubSpot, Oktopost also allows B2B marketers to leverage social engagement data for improved lead scoring, nurturing, and attribution programs.

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We've always been more of a visual learner 😉

This is especially useful for #productmarketing, learn why: https://t.co/OlJIOnuVW

Oktopost

9 days and 11 hours until our very own @cday_uk goes live 🎉 

We. Can't. WAIT!!! Save your spot: https://t.co/pgAi3x5Esc [via @PMMalliance

Fact: social is the 3rd largest customer communication channel and can provide troves of valuable #data about your buyers.

Do you know which channels take 1st and 2nd place?

Finding your source of #Motivation is no easy task as a marketer.

How do you get into the creative zone?

❓What’s the most important aspect of an employee advocacy launch?

❓Who do you on-board first?

❓How do you keep employees engaged?

Find out here: https://t.co/l5jKCa0SMM

#employeeadvocacy #socialselling #launch

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With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase.  The complexity [&#8230;]

The Top 10 B2B Marketing Software Solutions

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now, is geared toward marketing leaders who want to see their organization grow. 

Each episode is packed with interviews, best practices, stories and actionable takeaways coming from an impressive line-up of guests ranging from company CEOs, CMOs, VPs, Investors, Executive Coaches, Consultants, Politicians, Professional Career Coaches, and Marketing and Sales Leaders.

Tune in wherever you listen to your podcasts by searching for B2B Marketing Now!

The Top 3 Oktopost Podcast Shows of 2020

Joining this podcast episode of Radically Transparent is Zeev Ben Shachar, Executive Coach, Master Storyteller and Communication Expert. Zeev sits down with host Jennifer Gutman, Director of Social Strategy and Enablement to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at the executive table.

Earning Your Seat at the Strategy Table: The Must-Have Communication Skills

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. But once your content is out there, you [&#8230;]

6 Key B2B Marketing KPIs to Measure

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up marketing teams and their leaders? Joining this podcast episode is Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to share insider tips for any marketer at any level seeking to upskill their professional development and pave the way for their ideal marketing career.

How to Quickly Upskill Your Marketing Team

Social media is the third-largest engagement channel just after email and website. If we look at the B2B buying journey more than 50% of B2B buyers now turn to networks such as Facebook, Twitter, LinkedIn, and even Instagram, in order to get peer reviews and information that can help them with those key strategic purchasing decisions. Think about it - the more insight your sales reps see on their business prospects, the faster they can determine which leads to prioritize, save time by accessing the right information, do better personalization, and be able to extract the meaning from all the data in front of them.

Why Sales Needs Social Media Engagement Insight

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority.  [&#8230;]

Top 10 Data Analysis Tools for B2B Marketing

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the [&#8230;]

How to Get the Most Out of the New LinkedIn Product Pages

To simplify thought leadership and explore the do’s and don’ts of building your personal brand on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast. On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as an industry matter expert your network will trust.

LinkedIn Thought Leadership Simplified: DOs and DON’Ts

On this podcast episode of Radically Transparent, Jennifer Gutman, Oktopost's Director of Social Strategy sits-down with Saif Ajani, co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of B2B social listening, he explains how much social media can influence a product roadmap, and talks how treating social as a place to gather business intelligence is a treasure trove to make actionable business decisions.

Making Sense Outta B2B Social Listening

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The social media management platform for #B2B. We enable #marketers to measure the real impact of social media on the business.