Israel

Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. 

With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Eloqua, Marketo, Pardot, and HubSpot, Oktopost also allows B2B marketers to leverage social engagement data for improved lead scoring, nurturing, and attribution programs.

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2020 was the year of #memes. What are some of your favs from this year?

Oktopost

Is the secret to selling as simple as bombarding your leads with content until they give in and make a purchase? Not quite...

But here are a few we're keeping: https://t.co/CPAKBziwYp

Looking for a #podcastrecommendation as a modern-day #marketer?

 We've got you covered: https://t.co/i9opyAX6WT

#podcast 

#RadicallyTransparent is our popular show and today's guest will have you sitting on the edge of your chair...

🗣🎙 Aaand we're live just in time for the #holidays: https://t.co/OepVkOlnFk

Turn up the volume, pour hot milk over your #HotChocolate bomb and find out what keeps this #CMO up at night!

#podcast #marketingpodca

World, meet new calendar.  New calendar, meet world: https://t.co/PPOkzsUH3T

#newfeatures #scheduling #socialmediamanagement

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More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function.

As a marketing leader well skilled in branding and communication, Elinor brings to light what an entire new generation of CEOs, CMOs and marketers can learn from some of the most drastic organizational transformations of 2020 to succeed in 2021 and beyond.

Listen in and learn the truths behind leading, surviving and thriving through transformation.

Truths Every Marketer Should Hear About Transformation

Global B2B marketing powerhouse, Colin Day, joins host Jennifer Gutman on the Radically Transparent podcast to reveal some of the most important lessons learned in his 30+ years of extensive experience in the world of Martech, Financial Services and Fintech, epitomised in his acting as VP of Global Marketing Operations for the world’s largest FinTech company, FIS, for over five years. His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career.

Driving Teams to Exceptional Levels of Performance

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution? Digital marketers know that it&#8217;s all about using the right [&#8230;]

Introducing the New Oktopost Calendar

There&#8217;s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. But is the old saying true? The answer is yes, in the sense that it does take multiple contacts, but there&#8217;s nothing magic about the number seven. Seven serves as more [&#8230;]

How to Understand the Marketing Rule of 7 in B2B

With social media being the third largest engagement channel, just after email and website, this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. Here's a closer look at how both marketing and sales leaders can begin to shorten the sales cycle without sacrificing the quality of leads and help sales close more opportunities.

Why VP Sales Leaders Need Social Media Engagement, Too

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our [&#8230;]

Constructing the Social Bridge Between Sales and Marketing

Social media is at the forefront of marketing and it has changed the way we do business forever as a result. Master social media strategist Christie Le joins us on our Radically Transparent podcast to disclose her secret sauce of launching and maintaining an employee advocacy program that keeps your colleagues engaged and grows your brand reach all at the same time. Christie even touches on the importance of embracing social media to build a better business.

Listen in and learn best practices for any employee advocacy program into 2021.

Inside the Mind of a Master Social Media Strategist

One of the most frustrating business situations is when you&#8217;re getting left in the dust by your competition — and you can&#8217;t figure out why. Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. To solve this mystery, you [&#8230;]

8 Easy Steps to Creating a Competitive Landscape Analysis

There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. But is there a right way? On this podcast episode of Radically Transparent, we sit down with Ari Applbaum, VP Marketing at Audioburst to explore the ways brands can build a second to none in-house marketing team. Ari takes us [&#8230;]

Building a Stellar In-House Marketing Team

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The social media management platform for #B2B. We enable #marketers to measure the real impact of social media on the business.