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Dec 23, 2021
Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program
Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the onboarding of employee advocates, and secondly, to visualize a practical approach targeted towards supporting and expanding a healthy advocacy program that includes diverse roles, personalities and more!!
Read moreDec 16, 2021
Natalie Binns on Who Should Own Social Media at a B2B Company
Oktopost's VP of Marketing, Natalie Binns, gets put in the hot seat on this podcast episode of Radically Transparent and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company. In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Oftentimes, not all content requests for social are marketing-related. The question becomes: where exactly should social media sit in a B2B organization? Natalie answers it all in only 34 minutes!!
Read moreDec 9, 2021
Justin Levy on How to Grow Reach without Driving Down Engagement
Justin Levy, Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, this is a must-listen episode for any marketer looking to supercharge their social media strategy. The conversation centers on consistently growing community and the challenges of driving growth (reach) without driving down engagement. Justin shares how he got started in social, details how he leans on his community manager to mastermind the creative content that drives engagement, but as a marketing leader, why he needs to know at all times where to point his team in terms of resources. He even compares why thinking about social media efforts in the same way you think about SEO work can be a game-changer in a social strategy and more!!
Read moreDec 7, 2021
5 Things You Should Know Before Working at Oktopost
You’re thinking about making a career change, joining a new team or perhaps getting your first real job out of college, and you’re looking at different types of organizations. Should you join a big company? Small company? Something in-between? What about an awesome start-up? Working for a start-up, like Oktopost, is attractive-- the excitement and opportunity are limitless, but what’s it really like to work at a start-up? Memorize these five working-for-Oktopost mantras to give you a pretty strong indicator of the type of organization you are joining.
Read moreDec 2, 2021
Jason Miller on Slaying Mediocrity
Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn. Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was a B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served. If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pizazz you need to lead with creativity and produce transformational content.
Read moreNov 28, 2021
TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word
Rich Stone, Vice President of Sales West of TechTarget reveals why intent data has become a dirty word for sales and marketing teams despite all the good it brings to an organization. Host Jennifer Gutman of Oktopost welcomes Rich as they explore some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together. He reveals why social selling is his secret sauce when it comes to outperforming his peers and gets “radically transparent” about why the most talented marketers have been in sales. Rich even shares a few tactics on how he's been able to motivate his teams over the years, hint: long vs. short hair!
Read moreNov 19, 2021
Top 12 Sales Enablement Tools
B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. In other words, you’re only as good as your intel is. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. Sales enablement tools […]
Read moreNov 18, 2021
VP Marketing of PandaDoc on Why it’s Okay to be Wrong
If you’ve ever wanted to know about testing marketing strategies without the fear of being wrong, then look no further. VP Marketing at PandaDoc and active Forbes Councils Member, Shawn Herring joins this episode of the Radically Transparent podcast and has you covered! Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset. He zooms in on the importance of being a marketing leader in an organization where executive leadership understands the value of marketing. And sheds light on how his background in biology has led him to lead with a mindset that he is never going to be right, only less wrong when driving marketing growth and breaks down why being wrong isn’t always bad unless YOU are the one having to defend it. An episode not to miss for any marketing leader regardless of organization size or industry!
Read moreNov 16, 2021
Show Your Social Media Team How Their Work Impacts Sales
What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. Not only does it add your customers’ social engagement data […]
Read moreNov 16, 2021
8 Tips for Success with Sales Outreach
One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Prospecting for leads is not easy – in fact, 40% of salespeople say that’s the hardest part of what they do. Once those leads are identified, they need to be brought into your sales funnel. This is where […]
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