United Kingdom

With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off is no easy feat. But what if you could enhance your tech stack with one powerful platform to manage your digital conversations? Well, now you can. The Orlo platform empowers you to focus on what really matters - providing a great customer experience - and it only takes a matter of hours to get you set up!

The Orlo Inbox brings together all of your digital conversations, empowering you and your team to support your customers at the moments they need you most. Whether your interactions take place on Social, Live Chat, WhatsApp or SMS, you can effortlessly deliver the best possible service without leaving the Inbox.



Social Media Marketing

Search Engine Optimization

Reputation Management

Growth Strategies

English

With epic shifts from bin collections to mental health awareness, @LeedsCC_Help have covered all bases during lockdown! We’re so proud of what they’ve achieved on social &amp; ❤️ that they want to shout about it (with a little help from Orlo’s analytics 😉)
https://t.co/ui7ljFpsr

Orlo

Avoid the FOMO, catch-up on our latest webinar with @PoliceChiefs and @MicrosoftUK on-demand, as we ask what #DigitalEngagement lessons have been learned from managing the ultimate crisis?🤔
https://t.co/Sr5HugMEDP
#CrisisComms #Coronaviru

RT @wvhtlucy: Great start to @HelloOrlo #crisiscommunication webinar &amp; a new stat...1/2 the worlds population  now have access to &amp; regular…

Last call for our webinar with @MicrosoftUK and @PoliceChiefs today at 12pm - be there or be square! �

Our own @RichShilts sat down with @jarrodwilliams Communications Manager at @Bromford to discuss how the pandemic has affected the #housing association and the sector as a whole! Grab a cuppa ☕ take a seat 🪑 and press play now ▶️ https://t.co/Olh0mwBJWq #CrisisComm

Twitter

Orlo on Twitter

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 <a href="https://blog.orlo.tech/how-do-we-get-customers-travelling-post-covid" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Marketing/Website/Blog%20Images/travel-covid-blog.png" alt="Man looking at departure board " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<h4 style="font-weight: normal;">Reflecting on the last few months and looking ahead to the somewhat fuzzy future, it seems likely that it'll be some time before the number of people using public transport hits the levels seen pre-COVID-19.</h4> 
<p><span>Many businesses find themselves in a tricky situation - they’re chomping at the bit to get the economy moving again, but customer confidence is at an all time low. So, the question travel organisations have been asking themselves is: </span><strong><span>how do we get customers travelling again?</span></strong></p>

Blog

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 <a href="https://blog.orlo.tech/survival-strategies-for-the-hospitality-sector" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20Hospitality%28300%201962%29.png" alt="cafe meeting place" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p style="font-size: 20px;"><span>The COVID-19 pandemic is tough for many, but the hospitality sector is feeling it more than most. Although there’s light at the end of the tunnel, we’re a long way off from things being ‘business as usual’.</span></p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orlo.tech/how-to-use-social-media-while-were-all-social-distancing" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20SM%20for%20SD%283000%201818%29.jpg" alt="Social media for social distancing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<div class="postintro__main-short"> 
 <p style="font-size: 20px; line-height: 1.5;"><span style="background-color: transparent;">We're facing a global crisis unlike anything we've seen for over 100 years. This is social media's time to shine - but how do you manage your social strategy at a time like this?</span></p> 
 <p><span style="font-size: 24px; font-weight: bold; background-color: transparent;">#1 - Don't panic!</span></p>  
 <p><span>We all know this isn’t a&nbsp;<em>‘keep calm and carry on’</em>&nbsp;kind of situation and it’s easy to feel overwhelmed, but panicking could lead to acting in haste with less than favourable consequences. Take some time to figure out how your existing business continuity strategies can be adapted and applied accordingly, before taking action.</span></p> 
 <h5 style="font-size: 24px;">#2 - Remember, one size doesn’t fit all</h5> 
 <p><span>Regardless of what anyone else is doing, you know your audience and business best, so when you’re deciding how to tackle the situation, be sure to agree an approach that works best for you. As you put your plans into practice, keep a note of what works best (and what doesn’t) so you can create a template that will work for any future crises too.</span></p> 
 <h5 style="font-size: 24px;">#3 - Engage your communities</h5> 
 <p><span>In a world where social distancing has become the new norm, staying in touch with your audience through digital channels has never been more important. With many people cooped up in quarantine or self-isolation, it’s the perfect time to create content that encourages engagement – not just in the form of likes and shares, but conversations too.</span></p> 
 <h5 style="font-size: 24px;">#4 - Don’t spread fake news</h5> 
 <p><span>News spreads quickly at a time like this, so it’s essential that you don’t contribute to the sharing of misinformation. Inform your audience and maintain brand credibility by only using trusted sources for updates on the COVID-19 outbreak. Organisations such as the World Health Organisation and the NHS would be good places to start.</span></p> 
 <h5 style="font-size: 24px;">#5 - Empathy, empathy, empathy</h5> 
 <p><span>While accuracy is key when communicating with your audiences, being human is non-negotiable. Remember, many of those who interact with you will be feeling the effects of such an unfamiliar and rapidly changing situation, so consider their emotions and ensure the tone of voice you’re using across channels is appropriate.</span></p> 
 <h5 style="font-size: 24px;">#6 - Look after your own</h5> 
 <p><span>Not only is it important to consider the feelings of your customers, but your employees too! Your heroes on the front line may well have had their daily routines disrupted beyond recognition and be struggling to manage the new norm. Arm them with resources that empower them at this time – whether it’s an FAQ doc with pre-prepared answers to tricky customer enquiries or top tips on making remote working more bearable, be sure to take care of each other.</span></p> 
 <h5 style="font-size: 24px;">#7 - Signpost on social</h5> 
 <p><span>If your inbound interactions on digital channels are soaring, use your social accounts as places to signpost your audience. Whether you’re pointing them to training videos, FAQ docs or somewhere to log tickets, ensure that the information they’re looking for is readily available to them to try and reduce the number of enquiries your team needs to handle.</span></p> 
 <h5 style="font-size: 24px;">#8 - Plan for success, prepare for the worst</h5> 
 <p><span>As challenging as things are, it’s important to remain positive and plan for success in the face of this crisis. But don’t turn a blind eye to the potential risks your organisation faces. There is a high chance that you will have limited resources in your teams as people take time off to look after their families or recover from illness, so get ahead by planning and scheduling as much content as you can. It may even be worth training individuals from other teams, so they can take some of the load if you find yourself short staffed.</span></p>  
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 <a href="https://blog.orlo.tech/what-happens-when-microsoft-social-engagement-is-turned-off-for-good" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20Light%20Bulb%283000%201962%29.png" alt="Orlo's MS365 integration" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<h5 style="font-size: 24px;">What is social media management anyway?</h5>   
<p><span>Microsoft’s Social Engagement feature which enabled Microsoft Dynamics users to carry out basic&nbsp;</span><a href="https://orlo.tech/our-ecosystem/media-monitoring/"><span>social listening</span></a><span>&nbsp;– provided insight around direct brand mentions, customer feedback, and discussions regarding specific keywords or topics.&nbsp;</span></p>

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 <a href="https://blog.orlo.tech/social-media-marketing-trends-for-2020" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20Marketing%20Trends%20%283000%201962%29.png" alt="Orlo's 2020 Marketing Trends" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<h5 class="postmain__sidebar" style="font-size: 24px;">The holidays are coming</h5>  
<p>It’s official. The holidays are coming. When we’re not critiquing this year’s John Lewis Christmas ad, our heads are in planning mode. At any given time in December, you’ll find a Social Media Manager with a tab that’s always open. It contains a spreadsheet – next year’s calendar waiting to be filled. A bit like a stocking on Christmas Eve.</p>

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<h2 style="font-size: 24px;"><strong>A front-row seat</strong></h2> 
<p><span>Having worked in the public sector for 25 years, I’ve got a front row seat to the huge challenges facing the public sector at the moment. My current role sees me working with UK Government organisations to support their business goals by streamlining the customer experience and using ERP tools. So what’s changed to cause these recent challenges? In my view, the huge increase in people using social media.&nbsp;</span></p>

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orlo.tech/digital-customer-experience-trends-for-2020" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20CX%20Trends%283000%201962%29.png" alt="CX trends for 2020" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<h5 class="postmain__sidebar" style="font-size: 24px;"><span style="background-color: transparent; font-family: 'Playfair Display', sans-serif;">It's a must have</span></h5> 
<p class="postmain__sidebar"><span style="background-color: transparent;">And one thing’s for sure – a solid customer experience strategy is no longer a nice to have. By now, it’s a must-have.&nbsp;</span><a href="https://www.forbes.com/sites/blakemorgan/2018/07/30/why-many-customer-experience-programs-are-still-failing-to-deliver/#7839631f35d2" style="background-color: transparent;">Gartner</a><span style="background-color: transparent;">&nbsp;reports that 81% of executives believe they’ll compete on customer experience alone in the not-too-distant future, but only 22% believe they have developed an experience that exceeds customer expectations. The opportunities are there for the taking, if you’re one of the few brands who manages to stay ahead of the curve. Hopefully our round-up of the latest trends for 2020 will help you do just that.&nbsp;</span></p>

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 <a href="https://blog.orlo.tech/social-media-in-financial-services" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20-Social%20Listening%20YBS%20-%20Resized.png" alt="Social listening blog" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p style="font-size: 20px;"><span>It’s quite easy to think of social customer insight as quite a new thing but actually, insight from consumers has been around since the dawn of time.</span></p>

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 <a href="https://blog.orlo.tech/social-media-for-crisis-management" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/Blog%20Image%20Resized%20-%20Crisis%20Management%283000%201962%29.png" alt="Orlo for crisis management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<h5 style="font-weight: bold; font-size: 24px;">When the worst happens...</h5>   
<p><span>So, the worst has happened. You’re sitting in front of your computer with a hundred unread messages blinking at you across all your brand channels, the phones are ringing off the hook, and your CEO has just come over to your desk to find out “what’s happening on Twitter?” This is the moment every social media manager dreads – a crisis brewing right before your eyes, gathering momentum like a hurricane.&nbsp;</span></p>

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 <a href="https://blog.orlo.tech/4-key-benefits-of-social-media-monitoring" title="" class="hs-featured-image-link"> <img src="https://blog.orlo.tech/hubfs/shutterstock_507684511%20-%20Edited.jpg" alt="Benefits of social media monitoring" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p style="font-size: 24px;"><span>Social media monitoring is a powerful tool, offering you and your colleagues the ability to tap into real, honest perceptions about your brand.</span></p>

Orlo on Blog

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